VOL. XCIV, NO. 247

★ BEST INVESTING TOOLS COMPARISON ★

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Tuesday, January 6, 2026

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Tool Comparison

ETF.com vs MarketWatch comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

ETF.com

etf.com

PricingFree, Subscription

PlatformsWeb

Visit site View full profile

MarketWatch

marketwatch.com

PricingFree, Subscription

PlatformsWeb, Mobile

Hands-on review

Visit site View full profile

Comparison highlights

Tool score: the chart below shows community vote sentiment over the last 8 weeks. Use it as a signal, not a verdict.
Overlap: both cover ETF Overview, ETF Holdings, and Watchlist and 3 other categories.
Coverage tilt: ETF.com has 10 categories you won't get in MarketWatch; MarketWatch has 12 unique categories.
Platforms: ETF.com runs on Web; MarketWatch runs on Web, Mobile.

Category leaders

Screeners: MarketWatch is tagged for this workflow; ETF.com has no category votes yet.
Portfolio: ETF.com is tagged for this workflow; MarketWatch has no category votes yet.
Watchlist: not enough category votes yet to call a leader.
News: not enough category votes yet to call a leader.
Data Visualizations: MarketWatch is tagged for this workflow; ETF.com has no category votes yet.

Vote sentiment comparison

Cumulative positive vote share. Loading fresh totals...

ETF.comMarketWatch

Side-by-side metrics

Attribute	ETF.com	MarketWatch
Asset types Supported asset classes and universes	ETFs	Stocks, ETFs, Mutual Funds, Options, Futures, Commodities, Currencies, Cryptos, Bonds
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web	Web, Mobile
Pricing High-level pricing models	Free, Subscription	Free, Subscription
Tested Verified by hands-on testing inside Find My Moat	Not yet	Yes
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Coverage overlap

Shared categories

Categories where both tools offer overlapping coverage.

ETF Overview ETF Holdings Watchlist News IPO Newsletters

ETF.com strengths

Categories covered by ETF.com but not MarketWatch.

ETF Screeners ETF Comparison ETF Performance ETF Fundamentals ETF Factors Money Flow Portfolio Delisted Education Videos

MarketWatch strengths

Categories covered by MarketWatch but not ETF.com.

Alerts Calendar Screeners Data Visualizations Paper Trading Financials Options Analyst Price Targets Insider Data Short Interest Interest Rates Yield Curves

Frequently Asked Questions

Which workflows do ETF.com and MarketWatch both support?

Both platforms cover ETF Overview, ETF Holdings, Watchlist, News, IPO, and Newsletters workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ETF.com and MarketWatch require subscriptions?

Both ETF.com and MarketWatch keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

MarketWatch ships a dedicated mobile experience, while ETF.com focuses on web or desktop access.

What unique strengths set the two platforms apart?

ETF.com differentiates itself with ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account., ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics., and Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period., whereas MarketWatch stands out for Market data hub with stock and market screeners, mutual fund research, fund comparison, and multi-quote lookup tools., Personal watchlists available free with an account; syncs across web and mobile apps with customizable price and news alerts., and Comprehensive event calendars, including U.S. economic releases, corporate earnings, IPO schedules, and options-expiration dates..

Other tools you might like

These profiles share overlapping coverage with both sides of this matchup.

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.