VOL. XCIV, NO. 247

★ BEST INVESTING TOOLS COMPARISON ★

NO ADVICE

Saturday, January 10, 2026

Tool Comparison

ETF Insider vs Morningstar Investor comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

ETF Insider logo

ETF Insider

etfinsider.co

PricingFree, Subscription, Other
PlatformsWeb, API
Editor's pickHands-on review
Morningstar Investor logo

Morningstar Investor

morningstar.com

PricingFree, Subscription
PlatformsWeb, Mobile
Hands-on review

At a glance

Pricing
ETF InsiderFree, Subscription, Other
Morningstar InvestorFree, Subscription
Platforms
ETF InsiderWeb, API
Morningstar InvestorWeb, Mobile
Categories
ETF Insider14
Morningstar Investor16
Category leaders
Stock IdeasMorningstar Investor
WatchlistMorningstar Investor
NewsMorningstar Investor
Valuation ModelsMorningstar Investor

Vote sentiment comparison

Cumulative positive vote share. Loading fresh totals...

ETF InsiderMorningstar Investor

Side-by-side metrics

AttributeETF InsiderMorningstar Investor
Asset types

Supported asset classes and universes

ETFs, Mutual Funds, Stocks

Stocks, ETFs, Mutual Funds, Closed-End Funds, Funds

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, API

Web, Mobile

Pricing

High-level pricing models

Free, Subscription, Other

Free, Subscription

Tested

Verified by hands-on testing inside Find My Moat

Yes

Yes

Editor pick

Featured inside curated shortlists

Highlighted

Standard listing

Coverage overlap

Shared categories

Categories where both tools offer overlapping coverage.

ETF Insider strengths

Categories covered by ETF Insider but not Morningstar Investor.

Morningstar Investor strengths

Categories covered by Morningstar Investor but not ETF Insider.

Frequently Asked Questions

Which workflows do ETF Insider and Morningstar Investor both support?

Both platforms cover Screeners, Portfolio, ETF Overview, ETF Holdings, and ETF Performance workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ETF Insider and Morningstar Investor require subscriptions?

Both ETF Insider and Morningstar Investor keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

Morningstar Investor ships a dedicated mobile experience, while ETF Insider focuses on web or desktop access.

What unique strengths set the two platforms apart?

ETF Insider differentiates itself with Interactive web app that visualizes portfolios from the perspective of their underlying assets using a central network diagram and portfolio/assets tabs for drill‑downs., Supports ETFs, mutual funds and stocks as input assets, with full look‑through to all underlying holdings and tools to understand overlap, sector, geographic and market‑cap concentration., and Risk and efficiency analytics including portfolio standard deviation, beta, diversification labels, fund overlap metrics and efficient‑frontier / Sharpe‑ratio views versus major benchmarks., whereas Morningstar Investor stands out for Screeners: create your own screens using 200+ unique data points; save custom views for portfolios, watchlists, and screeners., Investment discovery: pre‑filtered investment lists plus the ability to find/compare securities using valuation and performance metrics (described as spanning global company & share‑class data)., and Funds & ETFs: Morningstar Rating for Funds (“star rating”) based on a quantitative evaluation of past performance; plus Morningstar Medalist Rating (Gold/Silver/Bronze/Neutral/Negative) for forward‑looking conviction..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.