VOL. XCIV, NO. 247
★ BEST INVESTING TOOLS COMPARISON ★
NO ADVICE
Saturday, January 10, 2026
Tool Comparison
ETF Insider vs Morningstar Investor comparison
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
ETF Insider
etfinsider.co
Morningstar Investor
morningstar.com
At a glance
Vote sentiment comparison
Cumulative positive vote share. Loading fresh totals...
Side-by-side metrics
| Attribute | ETF Insider | Morningstar Investor |
|---|---|---|
Asset types Supported asset classes and universes | ETFs, Mutual Funds, Stocks | Stocks, ETFs, Mutual Funds, Closed-End Funds, Funds |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web, API | Web, Mobile |
Pricing High-level pricing models | Free, Subscription, Other | Free, Subscription |
Tested Verified by hands-on testing inside Find My Moat | Yes | Yes |
Editor pick Featured inside curated shortlists | Highlighted | Standard listing |
Coverage overlap
Shared categories
Categories where both tools offer overlapping coverage.
ETF Insider strengths
Categories covered by ETF Insider but not Morningstar Investor.
Morningstar Investor strengths
Categories covered by Morningstar Investor but not ETF Insider.
Frequently Asked Questions
Which workflows do ETF Insider and Morningstar Investor both support?
Both platforms cover Screeners, Portfolio, ETF Overview, ETF Holdings, and ETF Performance workflows, so you can research those use cases in either tool before digging into the feature differences below.
Do ETF Insider and Morningstar Investor require subscriptions?
Both ETF Insider and Morningstar Investor keep freemium access with optional paid upgrades, so you can trial each platform before committing.
Which tool has mobile access?
Morningstar Investor ships a dedicated mobile experience, while ETF Insider focuses on web or desktop access.
What unique strengths set the two platforms apart?
ETF Insider differentiates itself with Interactive web app that visualizes portfolios from the perspective of their underlying assets using a central network diagram and portfolio/assets tabs for drill‑downs., Supports ETFs, mutual funds and stocks as input assets, with full look‑through to all underlying holdings and tools to understand overlap, sector, geographic and market‑cap concentration., and Risk and efficiency analytics including portfolio standard deviation, beta, diversification labels, fund overlap metrics and efficient‑frontier / Sharpe‑ratio views versus major benchmarks., whereas Morningstar Investor stands out for Screeners: create your own screens using 200+ unique data points; save custom views for portfolios, watchlists, and screeners., Investment discovery: pre‑filtered investment lists plus the ability to find/compare securities using valuation and performance metrics (described as spanning global company & share‑class data)., and Funds & ETFs: Morningstar Rating for Funds (“star rating”) based on a quantitative evaluation of past performance; plus Morningstar Medalist Rating (Gold/Silver/Bronze/Neutral/Negative) for forward‑looking conviction..
Other tools you might like
These profiles share overlapping coverage with both sides of this matchup.
- Stock RoverEditor's pickHands-on review
Overlap: Screeners, ETF Screeners, and Stock Comparison.
ScreenersETF ScreenersStock Comparison - Stock AnalysisEditor's pickHands-on review
Overlap: Stock Ideas, Screeners, and ETF Screeners.
Stock IdeasScreenersETF Screeners - Fiscal.aiEditor's pickHands-on review
Overlap: Screeners, Stock Comparison, and Data Visualizations.
ScreenersStock ComparisonData Visualizations - KoyfinEditor's pickHands-on review
Overlap: Screeners, ETF Screeners, and Data Visualizations.
ScreenersETF ScreenersData Visualizations - GuruFocusEditor's pickHands-on review
Overlap: Screeners, Stock Ideas, and Stock Comparison.
ScreenersStock IdeasStock Comparison - Trackinsight
Overlap: ETF Screeners, ETF Overview, and ETF Performance.
ETF ScreenersETF OverviewETF Performance
Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.