★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool details checked August 4, 2026
Tool Comparison
ETF Insider vs Zacks (Zacks.com)
Pick ETF Insider if
ETF Insider
Free • From $14/mo · Web · API
- You want the cheaper way in: plans start at $14/mo instead of $20.75/mo
- You want an API so you can script or automate things
- You care about data visualizations, factor exposure, and risk metrics, things Zacks (Zacks.com) doesn't offer
Pick Zacks (Zacks.com) if
Zacks (Zacks.com)
Free • From $20.75/mo · Web · Mobile
- You do a lot of your research from your phone
- You care about watchlist, news, and calendar, things ETF Insider doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
ETF Insider and Zacks (Zacks.com) cover a lot of the same ground (4 shared categories, including ETF screeners, screeners, and portfolio), so for the basics you won't go far wrong with either. The real difference is focus: only ETF Insider gives you data visualizations and factor exposure, and only Zacks (Zacks.com) gives you watchlist and news.
What readers say
ETF Insider
Vote once to reveal the community verdict.
Zacks (Zacks.com)
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Key differences at a glance
- Cheaper paid plan
- ETF Insider$14/mo vs $20.75/mo
- Free trial
- Zacks (Zacks.com)30 days
- Mobile app
- Zacks (Zacks.com)
- API access
- ETF Insider
- Global coverage
- Zacks (Zacks.com)
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $14/mo | Free • From $20.75/mo |
Free tier | Yes | Yes |
Free trial | — | 30 days |
Plan limits | 5 limits: Free: saved portfolios: 4, Free: holdings depth: Limited full holdings data +3 more | 4 limits: Premium Annual: annual price usd: 249, Ultimate Monthly: trial promo: $1 for 30 days shown on current product page +2 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | Yes | No |
Broker sync | No | No |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +3 more | — |
Categories covered | 11 | 12 |
Regions | North America | North America, Europe |
| Data & capabilities | ||
Data quality | Latency: Real-time | 3 signals: Latency: Real-time and End of Day, Granularity: EOD +1 more |
Data partners | SEC EDGAR and Issuer Websites | — |
Capabilities | 3 signals: Factor exposure, Portfolio factor exposure +1 more | Factors: Value, Momentum, and Growth |
| Try it | Visit ETF Insider | Visit Zacks (Zacks.com) |
Where each one shines
What ETF Insider and Zacks (Zacks.com) each do best.ShowHide
Where each one shines
What ETF Insider and Zacks (Zacks.com) each do best.What ETF Insider does best
- Visualizations for ETF, mutual fund, and stock portfolios through a network-style look-through view of underlying holdings.
- Analysis of ETF overlap, fund overlap, sector concentration, geography exposure, market-cap exposure, and single-name concentration risk.
- Portfolio tabs for performance, diversification, asset correlations, beta, fund overlap, and holdings breakdown.
- Screening for ETFs and mutual funds by asset class, geography, theme, provider, sector, performance, and related fund information.
- Comparison tools for portfolio risk and efficiency with standard deviation, beta, diversification labels, Sharpe-ratio views, and efficient-frontier style charts.
What Zacks (Zacks.com) does best
- The Zacks Rank system from #1 to #5 and Zacks Industry Rank on company pages to frame earnings-revision-driven research.
- Comparison tools for Value, Growth, and Momentum Style Scores alongside the rank when screening or reviewing individual stocks.
- Screening for stocks, ETFs, and mutual funds with hundreds of filters, with 45+ Premium Screens gated behind paid access.
- Direct access to ticker pages with analyst forecasts, earnings estimates, price targets, company research, and related market context.
- Views for reviewing Price-Consensus-EPS Surprise charts that connect historical estimates, actual earnings, and surprise patterns.
Every detail we compared
Every tracked attribute for ETF Insider and Zacks (Zacks.com), side by side.ShowHide
Every detail we compared
Every tracked attribute for ETF Insider and Zacks (Zacks.com), side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFsMutual FundsStocks | StocksETFsMutual Funds |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailInstitutional InvestorsLong-term InvestorsIndex/Passive Investors | Not specified |
Regions | North America | North AmericaEurope |
Coverage details | Countries: USIdentifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | Real-time | Real-timeEnd of Day |
Data granularity | Not specified | EOD |
Data partners | SEC EDGARIssuer Websites | Not specified |
| Access & integrations | ||
Import methods | CSVManual | Manual |
Export formats | ImagePDFExcel | Not specified |
| Plans & trust | ||
Capability signals | Factor exposurePortfolio factor exposureCorrelation | Factors: Value, Momentum, and Growth |
Vendor & support | ETF InsiderCountry: IsraelFounded 2022Support: Email | Zacks Investment Research |
Curation ratings | Not specified | Methodology 3/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Freesaved portfolios: 4 · holdings depth: Limited full holdings data | Free |
| Entry paid plan | $14/mo“Pro”saved portfolios: Unlimited · holdings depth: Unlimited full holdings data · +1 more | $20.75/mo“Premium Annual”annual price usd: 249 |
| Tier 2 | — | $41.25/mo“Investor Collection Annual” |
| Tier 3 | — | $59/mo“Investor Collection Monthly” |
| Tier 4 | — | $249.58/mo“Ultimate Annual”annual price usd: 2,995 · trial promo: $1 for 30 days shown on current product page |
| Top plan | — | $299/mo“Ultimate Monthly”trial promo: $1 for 30 days shown on current product page |
| Custom / enterprise | Contact sales“Enterprise” | — |
| Free trial | — | 30 days |
Questions we keep getting
What's the difference between ETF Insider and Zacks (Zacks.com)?
ETF Insider leans toward ETF screeners, screeners, and data visualizations, while Zacks (Zacks.com) puts more weight on screeners, ETF screeners, and watchlist. They overlap in 4 categories, so for most people it comes down to workflow preference and price.
How much do ETF Insider and Zacks (Zacks.com) cost?
Good news: both ETF Insider and Zacks (Zacks.com) have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use ETF Insider or Zacks (Zacks.com) on my phone?
Zacks (Zacks.com) lists a dedicated mobile app, so it travels better. ETF Insider doesn't list a dedicated mobile app; its documented access is web and API.
Does ETF Insider or Zacks (Zacks.com) have an API?
ETF Insider has an API for programmatic access and custom integrations. Zacks (Zacks.com) doesn't, so you're working through its interface.
Should I choose ETF Insider or Zacks (Zacks.com)?
It depends on what you're after. Pick ETF Insider if data visualizations and factor exposure matter to you; go with Zacks (Zacks.com) if you'd rather have watchlist and news. And if you only need the basics both share, let price decide.
Do ETF Insider and Zacks (Zacks.com) offer real-time data?
Yes, both serve real-time market data, so either works when timing matters.
Which covers international markets: ETF Insider or Zacks (Zacks.com)?
Zacks (Zacks.com) has documented international coverage (North America and Europe), so it's the safer bet if you hold non-US stocks. ETF Insider is more region-specific, mainly North America.
Can I export data from ETF Insider and Zacks (Zacks.com)?
ETF Insider exports to Excel. Zacks (Zacks.com) is stingier about getting data out.
Which has a better stock screener: ETF Insider or Zacks (Zacks.com)?
Both ETF Insider and Zacks (Zacks.com) include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with ETF Insider or Zacks (Zacks.com)?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.