VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Tuesday, October 28, 2025

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Tool Comparison

Google Trends vs OpenInsider comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Google Trends adds News, and Newsletters coverage that OpenInsider skips.

OpenInsider includes Screeners, Insider Data, and Regulatory Filings Monitoring categories that Google Trends omits.

In depth comparison

Google Trends logo

Google Trends

trends.google.com

A free tool from Google that tracks search interest over time and across regions. You can compare up to five groups of terms, monitor “Trending now” in near real time, and export charts to CSV or embed them on the web. A limited alpha API is available by application, and a separate BigQuery dataset exposes the top rising queries over the past 30 days.

Platforms

Web

Pricing

Free

Quick highlights

  • Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group).
  • Discover related topics and rising queries to spot shifts in attention.
  • Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube).
  • Export charts to CSV, share links, or embed selected charts via HTML.
  • “Trending now” dashboard shows news-linked spikes across 100+ countries, refreshed every 10 minutes, with multiple time windows and CSV/RSS export.

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OpenInsider logo

OpenInsider

openinsider.com

Editor’s pick Hands-on review

Free web-based screener for U.S. SEC Form 4 filings, tracking insider buys and sells in real time. Data is sourced directly from SEC.gov and refreshed between 6:00 and 22:00 ET on U.S. business days.

Platforms

Web

Pricing

Free

Quick highlights

  • Real-time screener of SEC Form 4 insider trading disclosures for U.S. stocks.
  • Prebuilt screeners for quick discovery: Latest Purchases/Sales, $25k+ CEO or CFO buys, Cluster Buys, and weekly/monthly Top Purchases and Sales.
  • Aggregate Buy–Sell charts to visualize overall insider sentiment.
  • Detailed filing tables with trade/filing dates, transaction codes, prices, quantities, and values, with an integrated code legend.
  • Ability to drill down by sector, industry, ticker, or individual insider profile.

Community votes (overall)

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Where they differ

Google Trends

Distinct strengths include:

NewsNewsletters
  • Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group).
  • Discover related topics and rising queries to spot shifts in attention.
  • Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube).
  • Export charts to CSV, share links, or embed selected charts via HTML.

OpenInsider

Distinct strengths include:

ScreenersInsider DataRegulatory Filings Monitoring
  • Real-time screener of SEC Form 4 insider trading disclosures for U.S. stocks.
  • Prebuilt screeners for quick discovery: Latest Purchases/Sales, $25k+ CEO or CFO buys, Cluster Buys, and weekly/monthly Top Purchases and Sales.
  • Aggregate Buy–Sell charts to visualize overall insider sentiment.
  • Detailed filing tables with trade/filing dates, transaction codes, prices, quantities, and values, with an integrated code legend.

Feature-by-feature breakdown

AttributeGoogle TrendsOpenInsider
Categories

Which research workflows each platform targets

Shared: Data Visualizations

Unique: News, Newsletters

Shared: Data Visualizations

Unique: Screeners, Insider Data, Regulatory Filings Monitoring

Asset types

Supported asset classes and universes

Other

Stocks

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web

Web

Pricing

High-level pricing models

Free

Free

Key features

Core capabilities called out by each vendor

Unique

  • Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group).
  • Discover related topics and rising queries to spot shifts in attention.
  • Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube).
  • Export charts to CSV, share links, or embed selected charts via HTML.
  • “Trending now” dashboard shows news-linked spikes across 100+ countries, refreshed every 10 minutes, with multiple time windows and CSV/RSS export.
  • Methodology based on anonymized, aggregated samples normalized to a 0–100 scale. Longer ranges use UTC time, short ranges use local time zones.

Unique

  • Real-time screener of SEC Form 4 insider trading disclosures for U.S. stocks.
  • Prebuilt screeners for quick discovery: Latest Purchases/Sales, $25k+ CEO or CFO buys, Cluster Buys, and weekly/monthly Top Purchases and Sales.
  • Aggregate Buy–Sell charts to visualize overall insider sentiment.
  • Detailed filing tables with trade/filing dates, transaction codes, prices, quantities, and values, with an integrated code legend.
  • Ability to drill down by sector, industry, ticker, or individual insider profile.
  • CSV export links on lists and insider profile pages for offline use.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

Yes

Editor pick

Featured inside curated shortlists

Standard listing

Highlighted

Frequently Asked Questions

Which workflows do Google Trends and OpenInsider both support?

Both platforms cover Data Visualizations workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Google Trends and OpenInsider require subscriptions?

Both Google Trends and OpenInsider keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Google Trends and OpenInsider?

Both Google Trends and OpenInsider prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Google Trends differentiates itself with Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group)., Discover related topics and rising queries to spot shifts in attention., and Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube)., whereas OpenInsider stands out for Real-time screener of SEC Form 4 insider trading disclosures for U.S. stocks., Prebuilt screeners for quick discovery: Latest Purchases/Sales, $25k+ CEO or CFO buys, Cluster Buys, and weekly/monthly Top Purchases and Sales., and Aggregate Buy–Sell charts to visualize overall insider sentiment..

Keep exploring

Keep exploring

Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.