★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Source check: Hargreaves Lansdown checked July 17, 2026
Tool Comparison
Hargreaves Lansdown vs Ziggma
Pick Hargreaves Lansdown if
Hargreaves Lansdown
Transaction-priced · Fees vary by offer and jurisdiction · Web · Mobile
- You do a lot of your research from your phone
- You care about brokerage, advanced order types, and downloadable tax reports, things Ziggma doesn't offer
Pick Ziggma if
Ziggma
Free • From $6.99/mo · Web
- You'd rather start free and only pay if you outgrow it
- Delayed quotes won't cut it; you need real-time data
- You care about stock ideas, screeners, and ETF screeners, things Hargreaves Lansdown doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
Hargreaves Lansdown and Ziggma cover a lot of the same ground (2 shared categories, portfolio and watchlist), so for the basics you won't go far wrong with either. Ziggma simply does more: 10 categories to Hargreaves Lansdown's 5, including stock ideas, screeners, and ETF screeners. Hargreaves Lansdown counters by keeping things simpler.
What readers say
Hargreaves Lansdown
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Ziggma
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Key differences at a glance
- Free plan
- Ziggma
- Free trial
- Ziggma7 days
- Broader coverage
- Ziggma10 vs 5 categories
- Mobile app
- Hargreaves Lansdown
- Real-time data
- Ziggma
- Global coverage
- Hargreaves Lansdown
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Transaction-priced · Fees vary by offer and jurisdiction | Free • From $6.99/mo |
Free tier | No | Yes |
Free trial | — | 7 days |
Plan limits | — | 13 limits: Free: virtual portfolios: 3, Starter (Monthly): brokerage links: 1 +11 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | No |
API access | No | No |
Broker sync | — | Yes |
Integrations | — | Plaid and SnapTrade |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Pro Retail +4 more |
Categories covered | 5 | 10 |
Regions | Europe, North America | North America |
| Data & capabilities | ||
Data quality | — | 4 signals: Latency: Real-time and End of Day, Granularity: EOD +2 more |
Data partners | — | 4 partners: Intrinio, Plaid +2 more |
Capabilities | — | Universe builder and Broker sync |
Security | — | 3 signals: Data residency: US, Encryption at rest +1 more |
| Try it | Visit Hargreaves Lansdown | Visit Ziggma |
Where each one shines
What Hargreaves Lansdown and Ziggma each do best.ShowHide
Where each one shines
What Hargreaves Lansdown and Ziggma each do best.What Hargreaves Lansdown does best
- Fund and Share Account, Stocks and Shares ISA, Lifetime ISA, junior accounts, SIPP, Junior SIPP, and Bare Trust access.
- Thousands of funds plus UK and overseas shares, ETFs, investment trusts, gilts, and corporate bonds.
- HL research, live share prices, watchlists, portfolio tracking, charts, stop losses, and limit orders.
- Regular monthly investing with selected dealing fees waived.
- Interest paid on cleared investment-account cash using account-specific balance tiers.
What Ziggma does best
- Tracking portfolios across linked brokerage and retirement accounts, CSV uploads, and manual or virtual portfolios, with consolidated performance, allocation, and risk views.
- Account linking through third-party aggregation providers where supported; Ziggma states it does not access or store broker login credentials and uses OAuth where available.
- Screening for stocks and ETFs with slider-based filters, real-time-updating results, saved screen presets, and watchlist actions.
- Ziggma Stock Score for a 0-100 fundamentals-based rating built around growth, profitability, valuation, financial strength, and related quality dimensions.
- Monitoring dividend income, portfolio yield, and dividend opportunities across accounts and holdings.
Every detail we compared
Every tracked attribute for Hargreaves Lansdown and Ziggma, side by side.ShowHide
Every detail we compared
Every tracked attribute for Hargreaves Lansdown and Ziggma, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsBondsMutual Funds | StocksETFsMutual Funds |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersPro RetailLong-term InvestorsDividend InvestorsValue InvestorsGrowth Investors |
Regions | EuropeNorth America | North America |
Coverage details | Identifiers: Ticker and ISIN | Countries: USIdentifiers: Ticker |
| Data | ||
Data freshness | Not specified | Real-timeEnd of Day |
Data granularity | Not specified | EOD |
Pricing sources | Not specified | Vendor |
Data partners | Not specified | IntrinioPlaidSnapTradeAWS |
| Access & integrations | ||
Import methods | Not specified | BrokerOAuthPlaidCSVManual |
Integrations | Not specified | PlaidSnapTrade |
Export formats | PDF | Not specified |
| Plans & trust | ||
Security & compliance | Not specified | Data residency: USEncryption at restEncryption in transit |
Capability signals | Not specified | Universe builderBroker sync |
Vendor & support | Hargreaves Lansdown Asset Management LimitedCountry: United KingdomSupport: Phone and Email | Ziggma Analytics Inc.Country: USFounded 2019Support: Email |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | — | Freevirtual portfolios: 3 |
| Entry paid plan | — | $6.99/mo“Starter (Annual billing)”brokerage links: 1 · virtual portfolios: 5 |
| Tier 2 | — | $9.99/mo“Starter (Monthly)”brokerage links: 1 · virtual portfolios: 5 |
| Tier 3 | — | $10.49/mo“Investor (Annual billing)”brokerage links: 5 · virtual portfolios: 10 |
| Tier 4 | — | $13.99/mo“Expert (Annual billing)”brokerage links: Unlimited · virtual portfolios: Unlimited |
| Tier 5 | — | $14.99/mo“Investor (Monthly)”brokerage links: 5 · virtual portfolios: 10 |
| Top plan | — | $19.99/mo“Expert (Monthly)”brokerage links: Unlimited · virtual portfolios: Unlimited |
| Free trial | — | 7 days |
Questions we keep getting
What's the difference between Hargreaves Lansdown and Ziggma?
Hargreaves Lansdown leans toward brokerage, portfolio, and watchlist, while Ziggma puts more weight on stock ideas, screeners, and ETF screeners. They overlap in 2 categories, so for most people it comes down to workflow preference and price.
Is Hargreaves Lansdown or Ziggma free to use?
Ziggma has a free tier, so you can get started without paying anything. Hargreaves Lansdown is paid-only. If budget matters, start with Ziggma and see how far it takes you before opening your wallet.
Can I use Hargreaves Lansdown or Ziggma on my phone?
Hargreaves Lansdown lists a dedicated mobile app, so it travels better. Ziggma doesn't list a dedicated mobile app; its documented access is web.
Should I choose Hargreaves Lansdown or Ziggma?
It depends on what you're after. Pick Hargreaves Lansdown if brokerage and advanced order types matter to you; go with Ziggma if you'd rather have stock ideas and screeners. And if you only need the basics both share, let price decide.
What asset classes do Hargreaves Lansdown and Ziggma cover?
Both cover stocks, ETFs, and mutual funds. Hargreaves Lansdown also handles bonds.
Does Hargreaves Lansdown or Ziggma have real-time data?
Ziggma offers real-time data, which matters if you trade actively. Hargreaves Lansdown runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Which covers international markets: Hargreaves Lansdown or Ziggma?
Hargreaves Lansdown has documented international coverage (Europe and North America), so it's the safer bet if you hold non-US stocks. Ziggma is more region-specific, mainly North America.
Which has a better stock screener: Hargreaves Lansdown or Ziggma?
Ziggma has a stock screener for surfacing ideas; Hargreaves Lansdown doesn't, and focuses its energy elsewhere.
Can I track my portfolio with Hargreaves Lansdown or Ziggma?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.