VOL. XCIV, NO. 247

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Friday, December 26, 2025

Tool Comparison

Marketgenius vs Smartfin comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Marketgenius adds Investor Holdings, Valuation Models, Dividends, Short Interest, Institutional Data, and Blogs coverage that Smartfin skips.

Smartfin includes Stock Ideas, Transcripts, Checklist, Analyst Price Targets, Watchlist, Alerts, Calendar, and AI Business Summary categories that Marketgenius omits.

In depth comparison

Marketgenius

marketgenius.app

Mobile-friendly stock discovery site centered on heatmaps and simple stock dashboards. The site markets "real-time" heatmaps for major indices and superinvestor portfolios and provides per-stock fundamentals/valuation stats plus a couple of simple scores. No public pricing, paid plans, or API docs found on the vendor site as of 2025-12-26; site appears ad-supported (Google AdSense) per privacy policy.

Platforms

Web

Pricing

Free

Quick highlights

Real-time stock heatmaps tracking major indices and "superinvestor portfolios" (site shows 700+ stocks tracked and 6 portfolios).
Heatmaps support multiple metrics beyond % change (e.g., price-to-book (MRQ), profit margin gross (MRQ)).
Per-stock pages include valuation + fundamentals (e.g., market cap, P/E, PEG, revenue (TTM), EPS, cash flow, margins).
Stock pages include ownership + positioning stats (institutional ownership, insider ownership, short interest) and dividend yield/dates.
Simple indicators/scores on stock pages (Industry Safety Score, Net Profitability Score) with peer comparison table.

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Smartfin

thesmartfin.com

Beginner‑friendly stock research platform focused on fundamentals: visual financials, sector‑adjusted scoring (value/profit/growth/health), AI company snapshots, curated stock lists, and real‑time alerts for insider trades & analyst price‑target changes. US‑stocks centric; no brokerage sync or advanced risk/quant features.

Platforms

Web

Pricing

FreeSubscription

Quick highlights

AI overview cards: plain‑English company summaries with positives/negatives and peer positioning on hover.
Sector‑adjusted scorecards across value, profit, growth, and financial health with peer rankings.
Visual Stock Explorer: 30+ years of fundamentals, 200+ metrics, annual/quarterly toggles, downloadable charts.
Real‑time alerts for insider trades and analyst price‑target changes; customizable watchlists.
Event hub for tracked tickers (earnings, SEC filings, transcripts) and a lightweight research checklist.

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Where they differ

Marketgenius

Distinct strengths include:

Investor Holdings Valuation Models Dividends Short Interest Institutional Data Blogs

Real-time stock heatmaps tracking major indices and "superinvestor portfolios" (site shows 700+ stocks tracked and 6 portfolios).
Heatmaps support multiple metrics beyond % change (e.g., price-to-book (MRQ), profit margin gross (MRQ)).
Per-stock pages include valuation + fundamentals (e.g., market cap, P/E, PEG, revenue (TTM), EPS, cash flow, margins).
Stock pages include ownership + positioning stats (institutional ownership, insider ownership, short interest) and dividend yield/dates.

Smartfin

Distinct strengths include:

Stock Ideas Transcripts Checklist Analyst Price Targets Watchlist Alerts Calendar AI Business Summary

AI overview cards: plain‑English company summaries with positives/negatives and peer positioning on hover.
Sector‑adjusted scorecards across value, profit, growth, and financial health with peer rankings.
Visual Stock Explorer: 30+ years of fundamentals, 200+ metrics, annual/quarterly toggles, downloadable charts.
Real‑time alerts for insider trades and analyst price‑target changes; customizable watchlists.

Feature-by-feature breakdown

Attribute	Marketgenius	Smartfin
Categories Which research workflows each platform targets	Shared: Data Visualizations, Financials, Scores, Insider Data Unique: Investor Holdings, Valuation Models, Dividends, Short Interest, Institutional Data, Blogs	Shared: Data Visualizations, Financials, Scores, Insider Data Unique: Stock Ideas, Transcripts, Checklist, Analyst Price Targets, Watchlist, Alerts, Calendar, AI Business Summary
Asset types Supported asset classes and universes	Stocks	Stocks
Experience levels Who each product is built for	Beginner, Intermediate	Beginner, Intermediate
Platforms Where you can access the product	Web	Web
Pricing High-level pricing models	Free	Free, Subscription
Key features Core capabilities called out by each vendor	Unique Real-time stock heatmaps tracking major indices and "superinvestor portfolios" (site shows 700+ stocks tracked and 6 portfolios). Heatmaps support multiple metrics beyond % change (e.g., price-to-book (MRQ), profit margin gross (MRQ)). Per-stock pages include valuation + fundamentals (e.g., market cap, P/E, PEG, revenue (TTM), EPS, cash flow, margins). Stock pages include ownership + positioning stats (institutional ownership, insider ownership, short interest) and dividend yield/dates. Simple indicators/scores on stock pages (Industry Safety Score, Net Profitability Score) with peer comparison table. Free stock code validators for CFI, CUSIP, ISIN, LEI, SEDOL, and WKN codes.	Unique AI overview cards: plain‑English company summaries with positives/negatives and peer positioning on hover. Sector‑adjusted scorecards across value, profit, growth, and financial health with peer rankings. Visual Stock Explorer: 30+ years of fundamentals, 200+ metrics, annual/quarterly toggles, downloadable charts. Real‑time alerts for insider trades and analyst price‑target changes; customizable watchlists. Event hub for tracked tickers (earnings, SEC filings, transcripts) and a lightweight research checklist. Curated ‘Stock Lists’ (e.g., top dividend, top AI, top market cap) focused on U.S. markets.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do Marketgenius and Smartfin both support?

Both platforms cover Data Visualizations, Financials, Scores, and Insider Data workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Marketgenius and Smartfin require subscriptions?

Both Marketgenius and Smartfin keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Marketgenius and Smartfin?

Both Marketgenius and Smartfin prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Marketgenius differentiates itself with Real-time stock heatmaps tracking major indices and "superinvestor portfolios" (site shows 700+ stocks tracked and 6 portfolios)., Heatmaps support multiple metrics beyond % change (e.g., price-to-book (MRQ), profit margin gross (MRQ))., and Per-stock pages include valuation + fundamentals (e.g., market cap, P/E, PEG, revenue (TTM), EPS, cash flow, margins)., whereas Smartfin stands out for AI overview cards: plain‑English company summaries with positives/negatives and peer positioning on hover., Sector‑adjusted scorecards across value, profit, growth, and financial health with peer rankings., and Visual Stock Explorer: 30+ years of fundamentals, 200+ metrics, annual/quarterly toggles, downloadable charts..

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