VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

Head-to-head

Morningstar Investor vs Seeking Alpha comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Morningstar Investor adds Fund Overview, Fund Performance, Fund Holdings, and Fund Rating coverage that Seeking Alpha skips.

Seeking Alpha includes ETF Screeners, Stock Comparison, Data Visualizations, Calendar, Dividends, Transcripts, ETF Performance, ETF Fundamentals, ETF Factors, Analyst Forecasts, Analyst Recommendations, Analyst Price Targets, Options, Which ETF includes this Stock?, AI Report, and AI Earnings Summary categories that Morningstar Investor omits.

Morningstar Investor highlights: Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists., Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings., and Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature)..

Seeking Alpha is known for: Quant Ratings for stocks with five Factor Grades (Value, Growth, Profitability, Momentum, EPS Revisions), plus ETF Factor Grades (Momentum, Expenses, Dividends, Risk, Liquidity)., Stock and ETF screeners with ratings, grades, and advanced filters. Premium members can save screens for reuse., and Side-by-side comparison of up to 20 stocks, with export to Excel or PDF..

Morningstar Investor logo

Morningstar Investor

morningstar.com

Hands-on review

Morningstar’s flagship research and portfolio platform for individual investors. Free users get access to screeners and quotes, while subscribers unlock analyst reports, expanded data, and premium ratings. A 7-day trial is available. Canceling a subscription also removes access to saved portfolios, watchlists, and screens.

Platforms

Web
Mobile

Pricing

Free
Subscription

Quick highlights

  • Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists.
  • Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings.
  • Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature).
  • Quote pages enriched with Morningstar Star Ratings and detailed analysis for subscribers.
  • Portfolio and watchlist alerts delivered via email to keep you informed on holdings you track.

Community votes (overall)

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Seeking Alpha logo

Seeking Alpha

seekingalpha.com

Editor’s pick Hands-on review

One of the largest investor communities online, blending crowdsourced research with data tools. Premium unlocks Quant Ratings and Factor Grades, stock and ETF screeners, advanced comparison tools with Excel/PDF export, broker syncing (via Plaid and SnapTrade), and AI-driven “Virtual Analyst” reports. PRO goes further with curated Top Ideas, Short Ideas, and the PRO Quant Portfolio. Market quotes are a mix of real-time and 15-minute delayed, depending on the exchange.

Platforms

Web
Mobile

Pricing

Free
Subscription

Quick highlights

  • Quant Ratings for stocks with five Factor Grades (Value, Growth, Profitability, Momentum, EPS Revisions), plus ETF Factor Grades (Momentum, Expenses, Dividends, Risk, Liquidity).
  • Stock and ETF screeners with ratings, grades, and advanced filters. Premium members can save screens for reuse.
  • Side-by-side comparison of up to 20 stocks, with export to Excel or PDF.
  • Portfolio tools with custom views, health scores, and Excel export. Premium users can link brokers for daily auto-sync through Plaid or SnapTrade.
  • Market data includes both real-time and delayed quotes, with advanced charts covering intraday to multi-year intervals.

Community votes (overall)

0% upvotes 0% downvotes
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Overlap

Shared focus areas

10 overlaps

Mutual strengths include Screeners, Portfolio, and Watchlist plus 7 more areas.

Where they differ

Morningstar Investor

Distinct strengths include:

  • Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists.
  • Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings.
  • Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature).
  • Quote pages enriched with Morningstar Star Ratings and detailed analysis for subscribers.

Seeking Alpha

Distinct strengths include:

  • Quant Ratings for stocks with five Factor Grades (Value, Growth, Profitability, Momentum, EPS Revisions), plus ETF Factor Grades (Momentum, Expenses, Dividends, Risk, Liquidity).
  • Stock and ETF screeners with ratings, grades, and advanced filters. Premium members can save screens for reuse.
  • Side-by-side comparison of up to 20 stocks, with export to Excel or PDF.
  • Portfolio tools with custom views, health scores, and Excel export. Premium users can link brokers for daily auto-sync through Plaid or SnapTrade.

Feature-by-feature breakdown

AttributeMorningstar InvestorSeeking Alpha
Categories

Which research workflows each platform targets

Shared: Screeners, Portfolio, Watchlist, News, Alerts, Financials, ETF Overview, ETF Holdings, Scores, Bulls Say Bear Say

Unique: Fund Overview, Fund Performance, Fund Holdings, Fund Rating

Shared: Screeners, Portfolio, Watchlist, News, Alerts, Financials, ETF Overview, ETF Holdings, Scores, Bulls Say Bear Say

Unique: ETF Screeners, Stock Comparison, Data Visualizations, Calendar, Dividends, Transcripts, ETF Performance, ETF Fundamentals, ETF Factors, Analyst Forecasts, Analyst Recommendations, Analyst Price Targets, Options, Which ETF includes this Stock?, AI Report, AI Earnings Summary

Asset types

Supported asset classes and universes

Stocks, ETFs, Mutual Funds, Closed-End Funds

Stocks, ETFs, Mutual Funds, Closed-End Funds, Options

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, Mobile

Web, Mobile

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists.
  • Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings.
  • Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature).
  • Quote pages enriched with Morningstar Star Ratings and detailed analysis for subscribers.
  • Portfolio and watchlist alerts delivered via email to keep you informed on holdings you track.
  • Option to download portfolio holdings in CSV format for backup or analysis.

Unique

  • Quant Ratings for stocks with five Factor Grades (Value, Growth, Profitability, Momentum, EPS Revisions), plus ETF Factor Grades (Momentum, Expenses, Dividends, Risk, Liquidity).
  • Stock and ETF screeners with ratings, grades, and advanced filters. Premium members can save screens for reuse.
  • Side-by-side comparison of up to 20 stocks, with export to Excel or PDF.
  • Portfolio tools with custom views, health scores, and Excel export. Premium users can link brokers for daily auto-sync through Plaid or SnapTrade.
  • Market data includes both real-time and delayed quotes, with advanced charts covering intraday to multi-year intervals.
  • Full library of earnings call transcripts, with AI-generated “Earnings Call Insights” and “Virtual Analyst” summaries.
Tested

Verified by hands-on testing inside Find My Moat

Yes

Yes

Editor pick

Featured inside curated shortlists

Standard listing

Highlighted

Frequently Asked Questions

Which workflows do Morningstar Investor and Seeking Alpha both support?

Both platforms cover Screeners, Portfolio, Watchlist, News, Alerts, Financials, ETF Overview, ETF Holdings, Scores, and Bulls Say Bear Say workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Morningstar Investor and Seeking Alpha require subscriptions?

Both Morningstar Investor and Seeking Alpha keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Morningstar Investor and Seeking Alpha?

Both Morningstar Investor and Seeking Alpha support web and mobile access, making it easy to keep tabs on research away from the desk.

What unique strengths set the two platforms apart?

Morningstar Investor differentiates itself with Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists., Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings., and Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature)., whereas Seeking Alpha stands out for Quant Ratings for stocks with five Factor Grades (Value, Growth, Profitability, Momentum, EPS Revisions), plus ETF Factor Grades (Momentum, Expenses, Dividends, Risk, Liquidity)., Stock and ETF screeners with ratings, grades, and advanced filters. Premium members can save screens for reuse., and Side-by-side comparison of up to 20 stocks, with export to Excel or PDF..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.