VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Wednesday, December 3, 2025

Tool Comparison

Dividend.com vs Google Trends comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Dividend.com adds Screeners, Calendar, Dividends, Watchlist, Portfolio, Scores, Stock Ideas, Compounding Calculator, Blogs, and Dividend coverage that Google Trends skips.

Google Trends includes Data Visualizations categories that Dividend.com omits.

In depth comparison

Dividend.com logo

Dividend.com

dividend.com

Hands-on review

Dividend.com provides tools and research for dividend-focused investors. The free tier includes a screener, news, and calendars, while Premium ($199/year) unlocks model portfolios, curated lists, CSV downloads, payout estimates, ad-free browsing, and detailed DARS™ breakdowns. Quotes are delayed by 24 hours, with financial data powered by Mergent.

Platforms

Web

Pricing

FreeSubscription

Quick highlights

  • Dividend Stock Screener with filters for sector, industry, market cap, DARS™ score, annual dividend, ex-date, and payout frequency.
  • Ex-Dividend Date calendars for stocks, ADRs, preferreds, ETFs, and institutional-share mutual funds.
  • DARS™ rating system evaluates dividend stocks on five criteria; full breakdowns are available to Premium members.
  • Dividend Watchlist with performance view and email alerts for tracked tickers.
  • Dividend Assistant links to brokerage accounts (or manual entry) to estimate 12-month dividend income.

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Google Trends logo

Google Trends

trends.google.com

A free tool from Google that tracks search interest over time and across regions. You can compare up to five groups of terms, monitor “Trending now” in near real time, and export charts to CSV or embed them on the web. A limited alpha API is available by application, and a separate BigQuery dataset exposes the top rising queries over the past 30 days.

Platforms

Web

Pricing

Free

Quick highlights

  • Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group).
  • Discover related topics and rising queries to spot shifts in attention.
  • Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube).
  • Export charts to CSV, share links, or embed selected charts via HTML.
  • “Trending now” dashboard shows news-linked spikes across 100+ countries, refreshed every 10 minutes, with multiple time windows and CSV/RSS export.

Community votes (overall)

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Where they differ

Dividend.com

Distinct strengths include:

  • Dividend Stock Screener with filters for sector, industry, market cap, DARS™ score, annual dividend, ex-date, and payout frequency.
  • Ex-Dividend Date calendars for stocks, ADRs, preferreds, ETFs, and institutional-share mutual funds.
  • DARS™ rating system evaluates dividend stocks on five criteria; full breakdowns are available to Premium members.
  • Dividend Watchlist with performance view and email alerts for tracked tickers.

Google Trends

Distinct strengths include:

  • Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group).
  • Discover related topics and rising queries to spot shifts in attention.
  • Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube).
  • Export charts to CSV, share links, or embed selected charts via HTML.

Feature-by-feature breakdown

AttributeDividend.comGoogle Trends
Categories

Which research workflows each platform targets

Shared: News, Newsletters

Unique: Screeners, Calendar, Dividends, Watchlist, Portfolio, Scores, Stock Ideas, Compounding Calculator, Blogs, Dividend

Shared: News, Newsletters

Unique: Data Visualizations

Asset types

Supported asset classes and universes

Stocks, ETFs, Mutual Funds

Other

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web

Web

Pricing

High-level pricing models

Free, Subscription

Free

Key features

Core capabilities called out by each vendor

Unique

  • Dividend Stock Screener with filters for sector, industry, market cap, DARS™ score, annual dividend, ex-date, and payout frequency.
  • Ex-Dividend Date calendars for stocks, ADRs, preferreds, ETFs, and institutional-share mutual funds.
  • DARS™ rating system evaluates dividend stocks on five criteria; full breakdowns are available to Premium members.
  • Dividend Watchlist with performance view and email alerts for tracked tickers.
  • Dividend Assistant links to brokerage accounts (or manual entry) to estimate 12-month dividend income.
  • CSV export of tables and screener results for use in Excel or Google Sheets (Premium).

Unique

  • Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group).
  • Discover related topics and rising queries to spot shifts in attention.
  • Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube).
  • Export charts to CSV, share links, or embed selected charts via HTML.
  • “Trending now” dashboard shows news-linked spikes across 100+ countries, refreshed every 10 minutes, with multiple time windows and CSV/RSS export.
  • Methodology based on anonymized, aggregated samples normalized to a 0–100 scale. Longer ranges use UTC time, short ranges use local time zones.
Tested

Verified by hands-on testing inside Find My Moat

Yes

Not yet

Editor pick

Featured inside curated shortlists

Standard listing

Standard listing

Frequently Asked Questions

Which workflows do Dividend.com and Google Trends both support?

Both platforms cover News, and Newsletters workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Dividend.com and Google Trends require subscriptions?

Both Dividend.com and Google Trends keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Dividend.com and Google Trends?

Both Dividend.com and Google Trends prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Dividend.com differentiates itself with Dividend Stock Screener with filters for sector, industry, market cap, DARS™ score, annual dividend, ex-date, and payout frequency., Ex-Dividend Date calendars for stocks, ADRs, preferreds, ETFs, and institutional-share mutual funds., and DARS™ rating system evaluates dividend stocks on five criteria; full breakdowns are available to Premium members., whereas Google Trends stands out for Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group)., Discover related topics and rising queries to spot shifts in attention., and Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube)..

Keep exploring

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.