VOL. XCIV, NO. 247
★ FINANCIAL TOOLS & SERVICES DIRECTORY ★
PRICE: 5 CENTS
Saturday, September 27, 2025
Investors comparing ETF Action and ETF Central will find that Both ETF Action and ETF Central concentrate on ETF Overview, ETF Performance, and ETF Holdings workflows, making them natural alternatives for similar investment research jobs. ETF Action leans into ETF Valuation, ETF Factors, and ETF Overlap, which can be decisive for teams that need depth over breadth. ETF Central stands out with ETF Screeners, ETF Comparison, and Money Flow that the competition lacks. Use the feature-by-feature table to inspect unique capabilities and confirm which roadmap best maps to your process.
Head-to-head
ETF Action vs ETF Central
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
- ETF Action adds ETF Valuation, ETF Factors, ETF Overlap, Screeners, Portfolio, Backtesting, 13F, Data APIs, Alerts, and Blogs coverage that ETF Central skips.
- ETF Central includes ETF Screeners, ETF Comparison, Money Flow, News, Education, and Courses & Certs categories that ETF Action omits.
- ETF Action highlights: Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models., and Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates..
- ETF Central is known for: ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters., Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings., and Segments dashboard showing movers by performance and fund flows with time toggles..
ETF Action
etfaction.com
Independent ETF analytics platform for advisors and asset managers. Offers global ETF classification, look‑through holdings analytics, overlap analysis, flows/volumes with T+1 flow timing, live quotes (FMV) via Polygon.io, model portfolio tools, 13F screening (Advisor Pro), and enterprise options including API access. DIY/Advisor Pro plans emphasize self‑service research and Excel/CSV downloads; Enterprise adds collaboration, custom dashboards, and API. A separate Model Builder plan enables model uploads and ‘Bridge’ trading integration. API details are not publicly documented—confirm endpoints and auth with vendor.
Categories
Platforms
Pricing
Quick highlights
- Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
- Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
- Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
- Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
- Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows).
ETF Central
etfcentral.com
Free, NYSE‑partnered portal by Trackinsight for U.S. ETFs (~3,000). Features include a taxonomy‑driven ETF screener, side‑by‑side comparison (performance/liquidity/risk/exposure/holdings), ‘Segments on the move’ (flows & performance), a personal Watchlist with one‑click Excel export, timely news (incl. VettaFi bylines), the ETF U education library, podcasts, and a path to the ETF Institute (CETF). No public API or trading/execution.
Categories
Platforms
Pricing
Quick highlights
- ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters.
- Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings.
- Segments dashboard showing movers by performance and fund flows with time toggles.
- Watchlist: track up to 100 ETFs, customize 27 columns, and export to Excel.
- Latest ETF news stream (includes VettaFi authors), plus a dedicated Podcasts page.
Shared focus areas
Both platforms align on these research themes, so you can stay within one workflow when your use case involves them.
Where they differ
ETF Action
Distinct strengths include:
- Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
- Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
- Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
- Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
ETF Central
Distinct strengths include:
- ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters.
- Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings.
- Segments dashboard showing movers by performance and fund flows with time toggles.
- Watchlist: track up to 100 ETFs, customize 27 columns, and export to Excel.
Feature-by-feature breakdown
| Attribute | ETF Action | ETF Central |
|---|---|---|
Categories Which research workflows each platform targets | Shared: ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, Data Visualizations, Watchlist, Videos Unique: ETF Valuation, ETF Factors, ETF Overlap, Screeners, Portfolio, Backtesting, 13F, Data APIs, Alerts, Blogs | Shared: ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, Data Visualizations, Watchlist, Videos Unique: ETF Screeners, ETF Comparison, Money Flow, News, Education, Courses & Certs |
Asset types Supported asset classes and universes | ETFs, Stocks | ETFs |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web, API | Web |
Pricing High-level pricing models | Free, Subscription | Free |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Not yet | Not yet |
Editor pick Featured inside curated shortlists | Standard listing | Standard listing |
Frequently Asked Questions
Which workflows do ETF Action and ETF Central both support?
Both platforms cover ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, Data Visualizations, Watchlist, and Videos workflows, so you can research those use cases in either tool before digging into the feature differences below.
Do ETF Action and ETF Central require subscriptions?
Both ETF Action and ETF Central keep freemium access with optional paid upgrades, so you can trial each platform before committing.
How can you access ETF Action and ETF Central?
Both ETF Action and ETF Central prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.
What unique strengths set the two platforms apart?
ETF Action differentiates itself with Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models., and Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates., whereas ETF Central stands out for ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters., Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings., and Segments dashboard showing movers by performance and fund flows with time toggles..
Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.