VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Tuesday, November 11, 2025

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Tool Comparison

ETF.com vs The Motley Fool comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ETF.com adds ETF Screeners, ETF Comparison, ETF Overview, ETF Performance, ETF Fundamentals, ETF Factors, ETF Holdings, Money Flow, IPO, and Delisted coverage that The Motley Fool skips.

The Motley Fool includes Stock Ideas, and Blogs categories that ETF.com omits.

The Motley Fool offers mobile access, which ETF.com skips.

In depth comparison

ETF.com logo

ETF.com

etf.com

ETF.com is a web-based research suite for exchange-traded funds. A free account lets you save screeners and create up to five watchlists. Paid subscriptions unlock more: Content+ gives access to editorial content, while All Access provides unlimited use of tools, data, and saved screens.

Platforms

Web

Pricing

FreeSubscription

Quick highlights

  • ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
  • ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
  • Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
  • Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.
  • ETF Pulse highlights trending funds based on flows and performance indicators.

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The Motley Fool logo

The Motley Fool

fool.com

A long-standing publisher and stock-picking service with both free content and premium memberships. The flagship Stock Advisor offers two new recommendations each month, backed by a 30-day money-back guarantee. Higher tiers add more scorecards, tools, live model portfolios, and exclusive research. Mobile apps deliver real-time alerts for new picks and portfolio updates.

Platforms

WebMobile

Pricing

FreeSubscription

Quick highlights

  • Stock Advisor membership includes two new stock recommendations per month, currently priced at $199/year, with a 30-day refund policy.
  • Tiered memberships expand access: Epic ($499/year) adds research and scorecards; Epic Plus ($1,999/year) includes the real-money Moneyball Portfolio with daily guidance; Fool Portfolios ($3,999/year) provides access to Tom Gardner’s live portfolios; Fool One is an all-access bundle.
  • Mobile apps (iOS and Android) send instant notifications for new recommendations and service updates, plus tools to track “My Portfolios” and watchlists.
  • Personal portfolio and watchlist features let you add tickers and monitor performance inside the platform.
  • Free market news, analysis articles, and daily podcasts such as Motley Fool Money.

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Where they differ

ETF.com

Distinct strengths include:

ETF ScreenersETF ComparisonETF OverviewETF PerformanceETF FundamentalsETF FactorsETF HoldingsMoney Flow
  • ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
  • ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
  • Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
  • Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.

The Motley Fool

Distinct strengths include:

Stock IdeasBlogs
  • Stock Advisor membership includes two new stock recommendations per month, currently priced at $199/year, with a 30-day refund policy.
  • Tiered memberships expand access: Epic ($499/year) adds research and scorecards; Epic Plus ($1,999/year) includes the real-money Moneyball Portfolio with daily guidance; Fool Portfolios ($3,999/year) provides access to Tom Gardner’s live portfolios; Fool One is an all-access bundle.
  • Mobile apps (iOS and Android) send instant notifications for new recommendations and service updates, plus tools to track “My Portfolios” and watchlists.
  • Personal portfolio and watchlist features let you add tickers and monitor performance inside the platform.

Feature-by-feature breakdown

AttributeETF.comThe Motley Fool
Categories

Which research workflows each platform targets

Shared: Portfolio, Watchlist, News, Education, Videos, Newsletters

Unique: ETF Screeners, ETF Comparison, ETF Overview, ETF Performance, ETF Fundamentals, ETF Factors, ETF Holdings, Money Flow, IPO, Delisted

Shared: Portfolio, Watchlist, News, Education, Videos, Newsletters

Unique: Stock Ideas, Blogs

Asset types

Supported asset classes and universes

ETFs

Stocks, ETFs

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web

Web, Mobile

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
  • ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
  • Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
  • Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.
  • ETF Pulse highlights trending funds based on flows and performance indicators.
  • Portfolio Builder to create and track model ETF portfolios, integrating tickers from the screener or compare views.

Unique

  • Stock Advisor membership includes two new stock recommendations per month, currently priced at $199/year, with a 30-day refund policy.
  • Tiered memberships expand access: Epic ($499/year) adds research and scorecards; Epic Plus ($1,999/year) includes the real-money Moneyball Portfolio with daily guidance; Fool Portfolios ($3,999/year) provides access to Tom Gardner’s live portfolios; Fool One is an all-access bundle.
  • Mobile apps (iOS and Android) send instant notifications for new recommendations and service updates, plus tools to track “My Portfolios” and watchlists.
  • Personal portfolio and watchlist features let you add tickers and monitor performance inside the platform.
  • Free market news, analysis articles, and daily podcasts such as Motley Fool Money.
  • Market pages give quick snapshots of indices and top stock movers.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

Not yet

Editor pick

Featured inside curated shortlists

Standard listing

Standard listing

Frequently Asked Questions

Which workflows do ETF.com and The Motley Fool both support?

Both platforms cover Portfolio, Watchlist, News, Education, Videos, and Newsletters workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ETF.com and The Motley Fool require subscriptions?

Both ETF.com and The Motley Fool keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

The Motley Fool ships a dedicated mobile experience, while ETF.com focuses on web or desktop access.

What unique strengths set the two platforms apart?

ETF.com differentiates itself with ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account., ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics., and Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period., whereas The Motley Fool stands out for Stock Advisor membership includes two new stock recommendations per month, currently priced at $199/year, with a 30-day refund policy., Tiered memberships expand access: Epic ($499/year) adds research and scorecards; Epic Plus ($1,999/year) includes the real-money Moneyball Portfolio with daily guidance; Fool Portfolios ($3,999/year) provides access to Tom Gardner’s live portfolios; Fool One is an all-access bundle., and Mobile apps (iOS and Android) send instant notifications for new recommendations and service updates, plus tools to track “My Portfolios” and watchlists..

Keep exploring

Keep exploring

Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.

Recommended tools

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.