★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool details checked August 4, 2026
Tool Comparison
ETF.com vs The Motley Fool
Start here
ETF.com
Free • From $6/mo · Web
- You want the cheaper way in: plans start at $6/mo instead of $16.58/mo
- You care about ETF screeners, ETF comparison, and ETF analysis, things The Motley Fool doesn't offer
Pick The Motley Fool instead if
The Motley Fool
Free • From $16.58/mo · Web · Mobile
- You do a lot of your research from your phone
- You care about stock ideas and blogs, things ETF.com doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
ETF.com and The Motley Fool cover a lot of the same ground (6 shared categories, including portfolio, watchlist, and news), so for the basics you won't go far wrong with either. ETF.com simply does more: 13 categories to The Motley Fool's 8, including ETF screeners, ETF comparison, and ETF analysis. The Motley Fool counters by keeping things simpler.
What readers say
ETF.com
Vote once to reveal the community verdict.
The Motley Fool
Vote once to reveal the community verdict.
Key differences at a glance
- Cheaper paid plan
- ETF.com$6/mo vs $16.58/mo
- Broader coverage
- ETF.com13 vs 8 categories
- Mobile app
- The Motley Fool
- Asset coverage
- The Motley FoolAdds stocks
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $6/mo | Free • From $16.58/mo |
Free tier | Yes | Yes |
Free trial | — | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | No | No |
Broker sync | No | No |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | — |
Categories covered | 13 | 8 |
Regions | North America | — |
| Data & capabilities | ||
Data quality | 4 signals: Latency: End of Day, Granularity: EOD +2 more | — |
Capabilities | Universe builder | — |
| Try it | Visit ETF.com | Visit The Motley Fool |
Where each one shines
What ETF.com and The Motley Fool each do best.ShowHide
Where each one shines
What ETF.com and The Motley Fool each do best.What ETF.com does best
- Screening for more than 4,300 U.S.-listed ETFs with FactSet-powered data, total-return fields, filters, and saved screens.
- Comparison tools for ETFs side by side across costs, performance, portfolio composition, factor exposure, and ESG metrics.
- The Fund Flow Tracker to monitor ETF inflows and outflows by ticker and time period.
- Search tools across ETF holdings by stock ticker to see which funds have meaningful exposure to a company.
- ETF Pulse to spot funds with notable flow and performance activity.
What The Motley Fool does best
- Reading access to free investing articles, market news, educational content, podcasts, and market snapshots on Fool.com.
- Stock Advisor for two new stock recommendations per month at $199/year for the annual plan.
- Upgrade to Epic for broader access including Rule Breakers, Dividend Investor, Hidden Gems, FoolIQ/GamePlan, AI-powered tools, and five monthly recommendations.
- Epic Plus for more recommendation volume, including 8+ monthly stock recommendations and daily Moneyball recommendations.
- Evaluation tools for Fool Portfolios and Fool One for higher-priced portfolio access, real-money portfolio context, specialized research, events, and broader membership coverage.
Every detail we compared
Every tracked attribute for ETF.com and The Motley Fool, side by side.ShowHide
Every detail we compared
Every tracked attribute for ETF.com and The Motley Fool, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFs | StocksETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Regions | North America | Not specified |
Coverage details | Countries: USIdentifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | End of Day | Not specified |
Data granularity | EOD | Not specified |
| Access & integrations | ||
Import methods | Not specified | Manual |
| Plans & trust | ||
Capability signals | Universe builder | Not specified |
Vendor & support | ETF.comCountry: USSupport: Email | The Motley Fool, LLCCountry: USFounded 1993Support: Phone |
Curation ratings | Methodology 3/5Reliability 4/5UX 4/5 | Methodology 3/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Free“Free (Account)” | Free |
| Entry paid plan | $6/mo“Content+” | $16.58/mo“Stock Advisor (Annual)” |
| Tier 2 | $15/mo“All Access” | $41.58/mo“Epic (Annual)” |
| Tier 3 | — | $166.58/mo“Epic Plus (Annual)” |
| Tier 4 | — | $333.25/mo“Fool Portfolios (Annual)” |
| Top plan | — | $1166.58/mo“Fool One” |
Questions we keep getting
What's the difference between ETF.com and The Motley Fool?
ETF.com leans toward ETF screeners, ETF comparison, and ETF analysis, while The Motley Fool puts more weight on stock ideas, portfolio, and watchlist. They overlap in 6 categories, so for most people it comes down to workflow preference and price.
How much do ETF.com and The Motley Fool cost?
Good news: both ETF.com and The Motley Fool have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use ETF.com or The Motley Fool on my phone?
The Motley Fool lists a dedicated mobile app, so it travels better. ETF.com doesn't list a dedicated mobile app; its documented access is web.
Should I choose ETF.com or The Motley Fool?
It depends on what you're after. Pick ETF.com if ETF screeners and ETF comparison matter to you; go with The Motley Fool if you'd rather have stock ideas and blogs. And if you only need the basics both share, let price decide.
What asset classes do ETF.com and The Motley Fool cover?
Both cover ETFs. The Motley Fool adds stocks on top.
Which has a better stock screener: ETF.com or The Motley Fool?
ETF.com has a stock screener for surfacing ideas; The Motley Fool doesn't, and focuses its energy elsewhere.
Can I track my portfolio with ETF.com or The Motley Fool?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.