Tool Comparison
ETF Insider vs Google Finance
- Paid from
- $14/mo, billed monthly
- Free plan
- Yes
- Platforms
- Web, API
Best if
- You want an API so you can script or automate things
- You want ETF screeners, factor exposure, and risk metrics.
- You've outgrown the basics and want pro-level depth
- Paid from
- —
- Free plan
- Yes
- Platforms
- Web, Mobile
Best if
- Delayed quotes won't cut it; you need real-time data
- You do a lot of your research from your phone
- You want watchlist, stock comparison, and news.
Pick ETF Insider if
ETF Insider
Free • From $14/mo, billed monthly · Web · API
- You want an API so you can script or automate things
- You want ETF screeners, factor exposure, and risk metrics.
- You've outgrown the basics and want pro-level depth
Pick Google Finance if
Google Finance
Free · Web · Mobile
- Delayed quotes won't cut it; you need real-time data
- You do a lot of your research from your phone
- You want watchlist, stock comparison, and news.
Already use these? Explore the free-tools shortlist for your next research task.
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
ETF Insider and Google Finance cover a lot of the same ground (2 shared categories, data visualizations and portfolio), so for the basics you won't go far wrong with either. Google Finance simply does more: 17 categories to ETF Insider's 10, including watchlist, stock comparison, and news, plus a mobile app. ETF Insider counters by keeping things simpler.
What readers say
ETF Insider
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Google Finance
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Key differences at a glance
- Real-time data
- Google Finance
- Broader coverage
- Google Finance17 vs 10 categories
- Mobile app
- Google Finance
- API access
- ETF Insider
- Global coverage
- Google Finance
- Asset coverage
- Google FinanceAdds bonds and commodities
What ETF Insider does best
- Inspect ETF, mutual-fund, and stock portfolios through a network view of underlying holdings.
- Analysis of ETF overlap, fund overlap, sector concentration, geography exposure, market-cap exposure, and single-name concentration risk.
- Portfolio tabs for performance, diversification, asset correlations, beta, fund overlap, and holdings breakdown.
- Screening for ETFs and mutual funds by asset class, geography, theme, provider, sector, performance, and related fund information.
- Compare portfolio risk and efficiency with standard deviation, beta, diversification labels, Sharpe ratios, and efficient-frontier charts.
What Google Finance does best
- Tracking stocks, ETFs, mutual funds, crypto, currencies, futures, commodities, bonds, prediction markets, and indexes where Google has coverage.
- Create custom watchlists by following securities, then use Google Finance as a lightweight market dashboard for names you already monitor.
- Build portfolios manually or import holdings from CSV, PDF, or screenshots, then review value, returns, allocation, related news, and comparisons.
- AI Research in the newer Google Finance experience for follow-up questions, Deep Search-style research reports, market summaries, sentiment, earnings highlights, and financial-report context.
- Tools to compare securities directly on charts and review regional equities, currencies, crypto, futures, and top movers.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $14/mo, billed monthly | Free |
Free tier | Yes | Yes |
Free trial | — | — |
Plan limits | 5 limits: Free: saved portfolios: 4, Free: holdings depth: Limited full holdings data +3 more | Free: sign in: Custom watchlists, deeper financial insights, and full AI Research fe... and Free: availability: Classic and Beta/new Google Finance experiences may vary by country,... |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | Yes | No |
Broker sync | No | — |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate |
Best for | Retail Traders, Pro Retail +3 more | Retail Traders, Long-term Investors +3 more |
Categories covered | 10 | 17 |
Regions | North America | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | — | 3 signals: Latency: Real-time, 15-min Delayed, and End of Day, Granularity: EOD +1 more |
Data partners | SEC EDGAR and Issuer Websites | 10 partners: Morningstar, ICE Data Services +8 more |
Capabilities | 3 signals: Factor exposure, Portfolio factor exposure +1 more | Multi-currency and AI summaries: Filings, Transcripts, and News |
| Try it | Visit ETF Insider | Visit Google Finance |
Standout features
The best features of ETF Insider and Google Finance.ShowHide
Standout features
What ETF Insider does best
- Inspect ETF, mutual-fund, and stock portfolios through a network view of underlying holdings.
- Analysis of ETF overlap, fund overlap, sector concentration, geography exposure, market-cap exposure, and single-name concentration risk.
- Portfolio tabs for performance, diversification, asset correlations, beta, fund overlap, and holdings breakdown.
- Screening for ETFs and mutual funds by asset class, geography, theme, provider, sector, performance, and related fund information.
- Compare portfolio risk and efficiency with standard deviation, beta, diversification labels, Sharpe ratios, and efficient-frontier charts.
What Google Finance does best
- Tracking stocks, ETFs, mutual funds, crypto, currencies, futures, commodities, bonds, prediction markets, and indexes where Google has coverage.
- Create custom watchlists by following securities, then use Google Finance as a lightweight market dashboard for names you already monitor.
- Build portfolios manually or import holdings from CSV, PDF, or screenshots, then review value, returns, allocation, related news, and comparisons.
- AI Research in the newer Google Finance experience for follow-up questions, Deep Search-style research reports, market summaries, sentiment, earnings highlights, and financial-report context.
- Tools to compare securities directly on charts and review regional equities, currencies, crypto, futures, and top movers.
All details
Every attribute we track for ETF Insider and Google Finance.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFsMutual FundsStocks | StocksETFsMutual FundsBondsCommoditiesCurrenciesCryptosFutures+1 more |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediate |
Target audience | Retail TradersPro RetailInstitutional InvestorsLong-term InvestorsIndex/Passive Investors | Retail TradersLong-term InvestorsGrowth InvestorsValue InvestorsStudents/Researchers |
Regions | North America | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Countries: USIdentifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | Not specified | Real-time15-min DelayedEnd of Day |
Data granularity | Not specified | EOD |
Pricing sources | Not specified | ExchangeVendor |
Data partners | SEC EDGARIssuer Websites | MorningstarICE Data ServicesRefinitivCME GroupCoinMarketCapTipRanksUnusual WhalesS&P Global Market Intelligence+2 more |
| Access & integrations | ||
Import methods | CSVManual | ManualCSV |
Export formats | ImagePDFExcel | Not specified |
| Plans & trust | ||
Capability signals | Factor exposurePortfolio factor exposureCorrelation | Multi-currencyAI summaries: Filings, Transcripts, and News |
Vendor & support | ETF InsiderCountry: IsraelFounded 2022Support: Email | Google |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | Freesaved portfolios: 4 · holdings depth: Limited full holdings data | Freesign in: Custom watchlists, deeper financial insights, and full AI Research fe... · availability: Classic and Beta/new Google Finance experiences may vary by country,... |
| Entry paid plan | $14/moBilled monthly“Pro”saved portfolios: Unlimited · holdings depth: Unlimited full holdings data · +1 more | — |
| Custom / enterprise | Contact sales“Enterprise” | — |
Questions we keep getting
What's the difference between ETF Insider and Google Finance?
ETF Insider leans toward ETF screeners, data visualizations, and factor exposure, while Google Finance puts more weight on portfolio, watchlist, and stock comparison. They overlap in 2 categories, so for most people it comes down to workflow preference and price.
How much do ETF Insider and Google Finance cost?
Good news: both ETF Insider and Google Finance have free plans, so you can run them side by side and only pay if you hit a wall.
Which is better for beginners: ETF Insider or Google Finance?
Honestly, neither is aimed at beginners. Expect a learning curve either way; that's the trade-off for the depth they offer.
Can I use ETF Insider or Google Finance on my phone?
Google Finance lists a dedicated mobile app, so it travels better. ETF Insider doesn't list a dedicated mobile app; its documented access is web and API.
Does ETF Insider or Google Finance have an API?
ETF Insider has an API for programmatic access and custom integrations. Google Finance doesn't, so you're working through its interface.
Should I choose ETF Insider or Google Finance?
It depends on what you're after. Pick ETF Insider if ETF screeners and factor exposure matter to you; go with Google Finance if you'd rather have watchlist and stock comparison. And if you only need the basics both share, let price decide.
What asset classes do ETF Insider and Google Finance cover?
Both cover ETFs, mutual funds, and stocks. Google Finance adds bonds, commodities, and currencies on top.
Does ETF Insider or Google Finance have real-time data?
Google Finance offers real-time data, which matters if you trade actively. ETF Insider runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Which covers international markets: ETF Insider or Google Finance?
Google Finance has documented international coverage (North America, Europe, APAC, LatAm, and more), so it's the safer bet if you hold non-US stocks. ETF Insider is more region-specific, mainly North America.
Can I export data from ETF Insider and Google Finance?
ETF Insider exports to Excel. Google Finance is stingier about getting data out.
Are ETF Insider and Google Finance good for long-term investing?
Yes, both are aimed squarely at long-term investors. Compare their coverage, workflow, and price before assuming they solve the same long-term research job.
Which has a better stock screener: ETF Insider or Google Finance?
ETF Insider has a stock screener for surfacing ideas; Google Finance doesn't, and focuses its energy elsewhere.
Can I track my portfolio with ETF Insider or Google Finance?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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