VOL. XCIV, NO. 247
★ FINANCIAL TOOLS & SERVICES DIRECTORY ★
PRICE: 5 CENTS
Saturday, September 27, 2025
Investors comparing ETF Insider and Google Finance will find that Both ETF Insider and Google Finance concentrate on ETF Overview, ETF Holdings, and Data Visualizations workflows, making them natural alternatives for similar investment research jobs. ETF Insider leans into ETF Performance, ETF Factors, and ETF Overlap, which can be decisive for teams that need depth over breadth. Google Finance stands out with Watchlist, News, and Stock Comparison that the competition lacks. Use the feature-by-feature table to inspect unique capabilities and confirm which roadmap best maps to your process.
Head-to-head
ETF Insider vs Google Finance
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
- ETF Insider adds ETF Performance, ETF Factors, ETF Overlap, ETF Screeners, Correlation, APIs & SDKs, and Blogs coverage that Google Finance skips.
- Google Finance includes Watchlist, News, Stock Comparison, and Financials categories that ETF Insider omits.
- ETF Insider highlights: Holdings look‑through & overlap: visualize shared constituents across funds to surface concentration risk and duplication., Correlation matrix across portfolio assets; efficient‑frontier visualization with Sharpe‑ratio context., and Sankey diagrams, drill‑downs by asset class, sector, geography and exchange; customizable visualizations..
- Google Finance is known for: Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols., Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency., and Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR)..
ETF Insider
etfinsider.co
ETF & mutual fund overlap/correlation and portfolio visualization tool featuring Sankey look‑through, correlation matrices, and efficient‑frontier (Sharpe) views. Free tier allows up to 4 saved portfolios and limited full‑holdings visibility; Pro ($14/mo) unlocks unlimited portfolios, full holdings depth, and Excel export. Enterprise adds a financial data API, custom reports/visualizations, and white‑label options. Coverage explicitly includes **US‑listed ETFs & mutual funds**; equities coverage is described as **international** on pricing, but the FAQ states non‑US assets not listed in the US are not supported (current constraint). Holdings are sourced primarily from SEC EDGAR and refreshed on a quarterly cadence based on filings; data may be delayed per exchanges/providers.
Categories
Platforms
Pricing
Quick highlights
- Holdings look‑through & overlap: visualize shared constituents across funds to surface concentration risk and duplication.
- Correlation matrix across portfolio assets; efficient‑frontier visualization with Sharpe‑ratio context.
- Sankey diagrams, drill‑downs by asset class, sector, geography and exchange; customizable visualizations.
- ETF screener (filters by asset class, geography, theme, provider, sector) and performance & info panels.
- Portfolio tooling: save portfolios (4 on Free; unlimited on Pro), CSV upload (Symbol, Quantity).
Google Finance
google.com
Free web portal for quotes, charts, news, watchlists, and simple portfolio tracking. Portfolios can include stocks, mutual funds, ETFs, and crypto, with returns shown using time-weighted calculations. Data freshness varies by source: some exchanges stream in real time, while others are delayed (e.g., 15 minutes for many equities, 10 minutes for CME futures, end-of-day for mutual funds). Currency and crypto quotes update every few minutes. Google Sheets supports the GOOGLEFINANCE() function for live data pulls, though no public REST API is offered.
Categories
Platforms
Pricing
Quick highlights
- Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols.
- Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency.
- Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR).
- Interactive charts, quotes, and aggregated financial news across global markets.
- Coverage across multiple asset classes with varied latency: U.S. equities often real-time, international equities typically 15-minute delay, futures about 10 minutes, crypto and currencies ~3 minutes, and mutual funds end-of-day.
Shared focus areas
Both platforms align on these research themes, so you can stay within one workflow when your use case involves them.
Where they differ
ETF Insider
Distinct strengths include:
- Holdings look‑through & overlap: visualize shared constituents across funds to surface concentration risk and duplication.
- Correlation matrix across portfolio assets; efficient‑frontier visualization with Sharpe‑ratio context.
- Sankey diagrams, drill‑downs by asset class, sector, geography and exchange; customizable visualizations.
- ETF screener (filters by asset class, geography, theme, provider, sector) and performance & info panels.
Google Finance
Distinct strengths include:
- Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols.
- Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency.
- Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR).
- Interactive charts, quotes, and aggregated financial news across global markets.
Feature-by-feature breakdown
| Attribute | ETF Insider | Google Finance |
|---|---|---|
Categories Which research workflows each platform targets | Shared: ETF Overview, ETF Holdings, Data Visualizations, Portfolio Unique: ETF Performance, ETF Factors, ETF Overlap, ETF Screeners, Correlation, APIs & SDKs, Blogs | Shared: ETF Overview, ETF Holdings, Data Visualizations, Portfolio Unique: Watchlist, News, Stock Comparison, Financials |
Asset types Supported asset classes and universes | ETFs, Mutual Funds, Stocks | Stocks, ETFs, Mutual Funds, Currencies, Cryptos, Futures, Bonds |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web, API | Web |
Pricing High-level pricing models | Free, Subscription | Free |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Yes | Yes |
Editor pick Featured inside curated shortlists | Highlighted | Highlighted |
Frequently Asked Questions
Which workflows do ETF Insider and Google Finance both support?
Both platforms cover ETF Overview, ETF Holdings, Data Visualizations, and Portfolio workflows, so you can research those use cases in either tool before digging into the feature differences below.
Do ETF Insider and Google Finance require subscriptions?
Both ETF Insider and Google Finance keep freemium access with optional paid upgrades, so you can trial each platform before committing.
How can you access ETF Insider and Google Finance?
Both ETF Insider and Google Finance prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.
What unique strengths set the two platforms apart?
ETF Insider differentiates itself with Holdings look‑through & overlap: visualize shared constituents across funds to surface concentration risk and duplication., Correlation matrix across portfolio assets; efficient‑frontier visualization with Sharpe‑ratio context., and Sankey diagrams, drill‑downs by asset class, sector, geography and exchange; customizable visualizations., whereas Google Finance stands out for Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols., Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency., and Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR)..
Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.