Fidelity (Fidelity Brokerage Services LLC) adds Brokerage, Advanced Order Types, Smart/Direct Routing, Order Book / Level II, and Options & Derivatives coverage that Simply Wall St skips.
VOL. XCIV, NO. 247
★ FINANCIAL TOOLS & SERVICES DIRECTORY ★
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Thursday, December 4, 2025
Tool Comparison
Fidelity (Fidelity Brokerage Services LLC) vs Simply Wall St comparison
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
Simply Wall St includes Stock Ideas, Screeners, Valuation Models, Scores, Analyst Forecasts, Analyst Price Targets, Insider Data, Institutional Data, Alerts, Dividend, and Broker Connectors categories that Fidelity (Fidelity Brokerage Services LLC) omits.
Simply Wall St keeps a free entry point that Fidelity (Fidelity Brokerage Services LLC) lacks.
In depth comparison
Fidelity (Fidelity Brokerage Services LLC)
fidelity.com
A leading U.S. brokerage offering commission-free stock and ETF trades, plus robust platforms for both casual investors and active traders. Options contracts are priced at $0.65 each. Advanced conditional order types and streaming Level II data are available through Active Trader Pro, Fidelity’s professional desktop platform.
Categories
Platforms
WebMobileDesktop
Pricing
Other
Quick highlights
- Commission-free online trades for U.S. stocks and ETFs; options contracts at $0.65 each (a small number of ETFs still carry a $100 service fee).
- Execution quality reports highlight strong fill statistics, with most trades price-improved and executed in fractions of a second. Fidelity discloses savings per order and does not accept payment for order flow on stock and ETF trades.
- Active Trader Pro® desktop platform provides streaming market data, Level II quotes with time & sales, and real-time analytics with trading signals.
- Supports advanced conditional orders including Contingent, Multi-Contingent, OCO, OTO, and OTOCO, both on Fidelity.com and within Active Trader Pro.
- Options chain displays real-time Greeks and supports multi-leg strategies inside Active Trader Pro.
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Simply Wall St
simplywall.st
Editor’s pick Hands-on review
Equity research and portfolio tracker built around visual stock reports and a proprietary “Snowflake” score. Uses S&P Global Market Intelligence data, with end-of-day pricing and intraday fundamentals/ownership refresh. Premium and Unlimited plans add broker linking (Plaid/SnapTrade), daily sync, more reports, and portfolio/screener limits. Unlimited members also get full Excel/CSV/PDF exports.
Categories
Platforms
WebMobile
Pricing
FreeSubscription
Quick highlights
- Clear, visual company reports covering valuation (DCF), analyst growth forecasts, financial health, dividend safety, management, and insider activity.
- Snowflake score summarises five pillars: valuation, growth outlook, past performance, financial health, and dividends.
- Portfolio tracker calculates total returns including realised/unrealised gains, dividends, FX, and annualised IRR, with automatic adjustments for stock splits.
- Broker linking via Plaid and SnapTrade (Premium/Unlimited) with daily auto-sync of holdings.
- Powerful stock screener with advanced filters; save screens and get weekly alerts on matching companies.
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Where they differ
Fidelity (Fidelity Brokerage Services LLC)
Distinct strengths include:
- Commission-free online trades for U.S. stocks and ETFs; options contracts at $0.65 each (a small number of ETFs still carry a $100 service fee).
- Execution quality reports highlight strong fill statistics, with most trades price-improved and executed in fractions of a second. Fidelity discloses savings per order and does not accept payment for order flow on stock and ETF trades.
- Active Trader Pro® desktop platform provides streaming market data, Level II quotes with time & sales, and real-time analytics with trading signals.
- Supports advanced conditional orders including Contingent, Multi-Contingent, OCO, OTO, and OTOCO, both on Fidelity.com and within Active Trader Pro.
Simply Wall St
Distinct strengths include:
Stock IdeasScreenersValuation ModelsScoresAnalyst ForecastsAnalyst Price TargetsInsider DataInstitutional Data
- Clear, visual company reports covering valuation (DCF), analyst growth forecasts, financial health, dividend safety, management, and insider activity.
- Snowflake score summarises five pillars: valuation, growth outlook, past performance, financial health, and dividends.
- Portfolio tracker calculates total returns including realised/unrealised gains, dividends, FX, and annualised IRR, with automatic adjustments for stock splits.
- Broker linking via Plaid and SnapTrade (Premium/Unlimited) with daily auto-sync of holdings.
Feature-by-feature breakdown
| Attribute | Fidelity (Fidelity Brokerage Services LLC) | Simply Wall St |
|---|---|---|
Categories Which research workflows each platform targets | Shared: Portfolio, Watchlist, News, Financials Unique: Brokerage, Advanced Order Types, Smart/Direct Routing, Order Book / Level II, Options & Derivatives | Shared: Portfolio, Watchlist, News, Financials Unique: Stock Ideas, Screeners, Valuation Models, Scores, Analyst Forecasts, Analyst Price Targets, Insider Data, Institutional Data, Alerts, Dividend, Broker Connectors |
Asset types Supported asset classes and universes | Stocks, ETFs, Options, Bonds, Mutual Funds, Cryptos | Stocks |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web, Mobile, Desktop | Web, Mobile |
Pricing High-level pricing models | Other | Free, Subscription |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Not yet | Yes |
Editor pick Featured inside curated shortlists | Standard listing | Highlighted |
Frequently Asked Questions
Which workflows do Fidelity (Fidelity Brokerage Services LLC) and Simply Wall St both support?
Both platforms cover Portfolio, Watchlist, News, and Financials workflows, so you can research those use cases in either tool before digging into the feature differences below.
Which tool offers a free plan?
Simply Wall St offers a free entry point, while Fidelity (Fidelity Brokerage Services LLC) requires a paid subscription. Review the pricing table to see how the paid tiers compare.
How can you access Fidelity (Fidelity Brokerage Services LLC) and Simply Wall St?
Both Fidelity (Fidelity Brokerage Services LLC) and Simply Wall St support web and mobile access, making it easy to keep tabs on research away from the desk.
What unique strengths set the two platforms apart?
Fidelity (Fidelity Brokerage Services LLC) differentiates itself with Commission-free online trades for U.S. stocks and ETFs; options contracts at $0.65 each (a small number of ETFs still carry a $100 service fee)., Execution quality reports highlight strong fill statistics, with most trades price-improved and executed in fractions of a second. Fidelity discloses savings per order and does not accept payment for order flow on stock and ETF trades., and Active Trader Pro® desktop platform provides streaming market data, Level II quotes with time & sales, and real-time analytics with trading signals., whereas Simply Wall St stands out for Clear, visual company reports covering valuation (DCF), analyst growth forecasts, financial health, dividend safety, management, and insider activity., Snowflake score summarises five pillars: valuation, growth outlook, past performance, financial health, and dividends., and Portfolio tracker calculates total returns including realised/unrealised gains, dividends, FX, and annualised IRR, with automatic adjustments for stock splits..
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.