VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Tuesday, November 18, 2025

Tool Comparison

Fidelity (Fidelity Brokerage Services LLC) vs Snowball Analytics comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Fidelity (Fidelity Brokerage Services LLC) adds Brokerage, Advanced Order Types, Smart/Direct Routing, Order Book / Level II, and Options & Derivatives coverage that Snowball Analytics skips.

Snowball Analytics includes Backtesting, Dividend, Dividends, Calendar, Splits, Screeners, Scores, and Broker Connectors categories that Fidelity (Fidelity Brokerage Services LLC) omits.

Snowball Analytics keeps a free entry point that Fidelity (Fidelity Brokerage Services LLC) lacks.

In depth comparison

Fidelity (Fidelity Brokerage Services LLC) logo

Fidelity (Fidelity Brokerage Services LLC)

fidelity.com

A leading U.S. brokerage offering commission-free stock and ETF trades, plus robust platforms for both casual investors and active traders. Options contracts are priced at $0.65 each. Advanced conditional order types and streaming Level II data are available through Active Trader Pro, Fidelity’s professional desktop platform.

Platforms

WebMobileDesktop

Pricing

Other

Quick highlights

  • Commission-free online trades for U.S. stocks and ETFs; options contracts at $0.65 each (a small number of ETFs still carry a $100 service fee).
  • Execution quality reports highlight strong fill statistics, with most trades price-improved and executed in fractions of a second. Fidelity discloses savings per order and does not accept payment for order flow on stock and ETF trades.
  • Active Trader Pro® desktop platform provides streaming market data, Level II quotes with time & sales, and real-time analytics with trading signals.
  • Supports advanced conditional orders including Contingent, Multi-Contingent, OCO, OTO, and OTOCO, both on Fidelity.com and within Active Trader Pro.
  • Options chain displays real-time Greeks and supports multi-leg strategies inside Active Trader Pro.

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Snowball Analytics logo

Snowball Analytics

snowball-analytics.com

Portfolio & dividend tracker with multi-currency support and broker syncing via Yodlee/SnapTrade. Dividend Rating (13-factor score), dividend/ex‑div calendars, rebalancing by categories, benchmarking (indices or any asset on paid tiers), and 30+ years backtests. Quotes are delayed; site explicitly notes data is not necessarily real‑time. Mobile apps on iOS/Android.

Platforms

WebMobile

Pricing

FreeSubscription

Quick highlights

  • Automatic dividend tracking, dividend & ex‑dividend calendars, and forward income forecasting.
  • Dividend Rating (proprietary 0–100 score across 13 fundamental criteria) and a Top Dividend Stocks screener.
  • Portfolio rebalancing based on target categories; one‑click buy/sell suggestions.
  • Benchmarking vs major indices on lower tiers; benchmark to any asset on higher tiers.
  • Backtests for portfolio ideas (10 years on lower tiers; 30+ years on Investor/Expert).

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Where they differ

Fidelity (Fidelity Brokerage Services LLC)

Distinct strengths include:

  • Commission-free online trades for U.S. stocks and ETFs; options contracts at $0.65 each (a small number of ETFs still carry a $100 service fee).
  • Execution quality reports highlight strong fill statistics, with most trades price-improved and executed in fractions of a second. Fidelity discloses savings per order and does not accept payment for order flow on stock and ETF trades.
  • Active Trader Pro® desktop platform provides streaming market data, Level II quotes with time & sales, and real-time analytics with trading signals.
  • Supports advanced conditional orders including Contingent, Multi-Contingent, OCO, OTO, and OTOCO, both on Fidelity.com and within Active Trader Pro.

Snowball Analytics

Distinct strengths include:

  • Automatic dividend tracking, dividend & ex‑dividend calendars, and forward income forecasting.
  • Dividend Rating (proprietary 0–100 score across 13 fundamental criteria) and a Top Dividend Stocks screener.
  • Portfolio rebalancing based on target categories; one‑click buy/sell suggestions.
  • Benchmarking vs major indices on lower tiers; benchmark to any asset on higher tiers.

Feature-by-feature breakdown

AttributeFidelity (Fidelity Brokerage Services LLC)Snowball Analytics
Categories

Which research workflows each platform targets

Shared: Portfolio, Watchlist, News, Financials

Unique: Brokerage, Advanced Order Types, Smart/Direct Routing, Order Book / Level II, Options & Derivatives

Shared: Portfolio, Watchlist, News, Financials

Unique: Backtesting, Dividend, Dividends, Calendar, Splits, Screeners, Scores, Broker Connectors

Asset types

Supported asset classes and universes

Stocks, ETFs, Options, Bonds, Mutual Funds, Cryptos

Stocks, ETFs, Mutual Funds, Bonds, Cryptos, Real Estate

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, Mobile, Desktop

Web, Mobile

Pricing

High-level pricing models

Other

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Commission-free online trades for U.S. stocks and ETFs; options contracts at $0.65 each (a small number of ETFs still carry a $100 service fee).
  • Execution quality reports highlight strong fill statistics, with most trades price-improved and executed in fractions of a second. Fidelity discloses savings per order and does not accept payment for order flow on stock and ETF trades.
  • Active Trader Pro® desktop platform provides streaming market data, Level II quotes with time & sales, and real-time analytics with trading signals.
  • Supports advanced conditional orders including Contingent, Multi-Contingent, OCO, OTO, and OTOCO, both on Fidelity.com and within Active Trader Pro.
  • Options chain displays real-time Greeks and supports multi-leg strategies inside Active Trader Pro.
  • International trading access spanning 25 countries and 16 currencies for direct equity purchases outside the U.S.

Unique

  • Automatic dividend tracking, dividend & ex‑dividend calendars, and forward income forecasting.
  • Dividend Rating (proprietary 0–100 score across 13 fundamental criteria) and a Top Dividend Stocks screener.
  • Portfolio rebalancing based on target categories; one‑click buy/sell suggestions.
  • Benchmarking vs major indices on lower tiers; benchmark to any asset on higher tiers.
  • Backtests for portfolio ideas (10 years on lower tiers; 30+ years on Investor/Expert).
  • Multi‑portfolio analytics, watchlists, model & public portfolios.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

Not yet

Editor pick

Featured inside curated shortlists

Standard listing

Standard listing

Frequently Asked Questions

Which workflows do Fidelity (Fidelity Brokerage Services LLC) and Snowball Analytics both support?

Both platforms cover Portfolio, Watchlist, News, and Financials workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

Snowball Analytics offers a free entry point, while Fidelity (Fidelity Brokerage Services LLC) requires a paid subscription. Review the pricing table to see how the paid tiers compare.

How can you access Fidelity (Fidelity Brokerage Services LLC) and Snowball Analytics?

Both Fidelity (Fidelity Brokerage Services LLC) and Snowball Analytics support web and mobile access, making it easy to keep tabs on research away from the desk.

What unique strengths set the two platforms apart?

Fidelity (Fidelity Brokerage Services LLC) differentiates itself with Commission-free online trades for U.S. stocks and ETFs; options contracts at $0.65 each (a small number of ETFs still carry a $100 service fee)., Execution quality reports highlight strong fill statistics, with most trades price-improved and executed in fractions of a second. Fidelity discloses savings per order and does not accept payment for order flow on stock and ETF trades., and Active Trader Pro® desktop platform provides streaming market data, Level II quotes with time & sales, and real-time analytics with trading signals., whereas Snowball Analytics stands out for Automatic dividend tracking, dividend & ex‑dividend calendars, and forward income forecasting., Dividend Rating (proprietary 0–100 score across 13 fundamental criteria) and a Top Dividend Stocks screener., and Portfolio rebalancing based on target categories; one‑click buy/sell suggestions..

Keep exploring

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.