VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

View Google Trends View In Practise Back to Home

Head-to-head

Google Trends vs In Practise comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Google Trends adds Data Visualizations, and News coverage that In Practise skips.

In Practise includes Transcripts, Videos, Playbooks & Case Studies, and Blogs categories that Google Trends omits.

Google Trends highlights: Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group)., Discover related topics and rising queries to spot shifts in attention., and Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube)..

In Practise is known for: Extensive library of executive interviews, all conducted by experienced fundamental investors., Steady cadence of 25+ new interviews and content pieces added each month., and Paid membership offers access to hundreds of interviews annually, plus 40–50 original research pieces, a weekly newsletter, and podcast integration..

Google Trends

trends.google.com

A free tool from Google that tracks search interest over time and across regions. You can compare up to five groups of terms, monitor “Trending now” in near real time, and export charts to CSV or embed them on the web. A limited alpha API is available by application, and a separate BigQuery dataset exposes the top rising queries over the past 30 days.

Platforms

Web

Pricing

Free

Quick highlights

Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group).
Discover related topics and rising queries to spot shifts in attention.
Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube).
Export charts to CSV, share links, or embed selected charts via HTML.
“Trending now” dashboard shows news-linked spikes across 100+ countries, refreshed every 10 minutes, with multiple time windows and CSV/RSS export.

Community votes (overall)

0% upvotes 0% downvotes

You haven't voted yet

View full profile Visit site

In Practise

inpractise.com

A research library of executive interviews created for long-term fundamental investors. The free plan (forever free) includes around 40+ interviews per year and a weekly newsletter, while paid membership unlocks the full library, additional research, and integration with podcast apps. The Partner program lets clients commission and publish interviews (with a short exclusivity window) or keep them private; interviews typically cost $500 each.

Platforms

Web

Pricing

Free

Subscription

Quick highlights

Extensive library of executive interviews, all conducted by experienced fundamental investors.
Steady cadence of 25+ new interviews and content pieces added each month.
Paid membership offers access to hundreds of interviews annually, plus 40–50 original research pieces, a weekly newsletter, and podcast integration.
Free plan includes 40+ curated executive interviews per year, along with the weekly newsletter and podcast access.
Podcast integration: accounts can be linked to Spotify or accessed through an RSS feed for other players.

Community votes (overall)

0% upvotes 0% downvotes

You haven't voted yet

View full profile Visit site

Overlap

Shared focus areas

1 overlap

Both tools cover this research theme.

Newsletters

Where they differ

Google Trends

Distinct strengths include:

Data Visualizations

News

Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group).
Discover related topics and rising queries to spot shifts in attention.
Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube).
Export charts to CSV, share links, or embed selected charts via HTML.

In Practise

Distinct strengths include:

Transcripts

Videos

Playbooks & Case Studies

Blogs

Extensive library of executive interviews, all conducted by experienced fundamental investors.
Steady cadence of 25+ new interviews and content pieces added each month.
Paid membership offers access to hundreds of interviews annually, plus 40–50 original research pieces, a weekly newsletter, and podcast integration.
Free plan includes 40+ curated executive interviews per year, along with the weekly newsletter and podcast access.

Feature-by-feature breakdown

Attribute	Google Trends	In Practise
Categories Which research workflows each platform targets	Shared: Newsletters Unique: Data Visualizations, News	Shared: Newsletters Unique: Transcripts, Videos, Playbooks & Case Studies, Blogs
Asset types Supported asset classes and universes	Other	Other
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Intermediate, Advanced
Platforms Where you can access the product	Web	Web
Pricing High-level pricing models	Free	Free, Subscription
Key features Core capabilities called out by each vendor	Unique Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group). Discover related topics and rising queries to spot shifts in attention. Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube). Export charts to CSV, share links, or embed selected charts via HTML. “Trending now” dashboard shows news-linked spikes across 100+ countries, refreshed every 10 minutes, with multiple time windows and CSV/RSS export. Methodology based on anonymized, aggregated samples normalized to a 0–100 scale. Longer ranges use UTC time, short ranges use local time zones.	Unique Extensive library of executive interviews, all conducted by experienced fundamental investors. Steady cadence of 25+ new interviews and content pieces added each month. Paid membership offers access to hundreds of interviews annually, plus 40–50 original research pieces, a weekly newsletter, and podcast integration. Free plan includes 40+ curated executive interviews per year, along with the weekly newsletter and podcast access. Podcast integration: accounts can be linked to Spotify or accessed through an RSS feed for other players. Every interview page includes a full transcript and downloadable PDF version.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do Google Trends and In Practise both support?

Both platforms cover Newsletters workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Google Trends and In Practise require subscriptions?

Both Google Trends and In Practise keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Google Trends and In Practise?

Both Google Trends and In Practise prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Google Trends differentiates itself with Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group)., Discover related topics and rising queries to spot shifts in attention., and Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube)., whereas In Practise stands out for Extensive library of executive interviews, all conducted by experienced fundamental investors., Steady cadence of 25+ new interviews and content pieces added each month., and Paid membership offers access to hundreds of interviews annually, plus 40–50 original research pieces, a weekly newsletter, and podcast integration..

Keep exploring

Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.