VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Wednesday, October 15, 2025

View Main Street Data View Smartfin Back to Home

Head-to-head

Main Street Data vs Smartfin comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Main Street Data adds Screeners, Stock Comparison, Analyst Forecasts, and Interest Rates coverage that Smartfin skips.

Smartfin includes Stock Ideas, Scores, Checklist, Insider Data, Analyst Price Targets, Alerts, and AI Business Summary categories that Main Street Data omits.

Main Street Data highlights: Visual dashboards and customizable curated charts for listed companies., Stock screener with simplified charting for fundamentals and performance., and KPI library with 1,100+ company-specific operating metrics, over 10 years of history, and updates within hours of earnings releases (with retroactive adjustments for reporting changes)..

Smartfin is known for: AI overview cards: plain‑English company summaries with positives/negatives and peer positioning on hover., Sector‑adjusted scorecards across value, profit, growth, and financial health with peer rankings., and Visual Stock Explorer: 30+ years of fundamentals, 200+ metrics, annual/quarterly toggles, downloadable charts..

Main Street Data

mainstreetdata.com

Hands-on review

Visual-first stock research platform with two tiers: Starter (free) includes curated charts, 10 years of financials, basic charting, and an earnings calendar. The Plus plan ($468/year) adds a KPI library, 30+ years of financial data, advanced charting, company comparisons, call transcripts, analyst estimates, calendar sync, curated groups, and multiple watchlists.

Platforms

Web

Pricing

Free

Subscription

Quick highlights

Visual dashboards and customizable curated charts for listed companies.
Stock screener with simplified charting for fundamentals and performance.
KPI library with 1,100+ company-specific operating metrics, over 10 years of history, and updates within hours of earnings releases (with retroactive adjustments for reporting changes).
Standardized financials sourced from Finnhub (with Financial Modeling Prep referenced in pricing materials). KPI data comes directly from SEC filings and company reports.
Earnings calendar included in the free plan; calendar sync available in Plus.

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Smartfin

thesmartfin.com

Beginner‑friendly stock research platform focused on fundamentals: visual financials, sector‑adjusted scoring (value/profit/growth/health), AI company snapshots, curated stock lists, and real‑time alerts for insider trades & analyst price‑target changes. US‑stocks centric; no brokerage sync or advanced risk/quant features.

Platforms

Web

Pricing

Free

Subscription

Quick highlights

AI overview cards: plain‑English company summaries with positives/negatives and peer positioning on hover.
Sector‑adjusted scorecards across value, profit, growth, and financial health with peer rankings.
Visual Stock Explorer: 30+ years of fundamentals, 200+ metrics, annual/quarterly toggles, downloadable charts.
Real‑time alerts for insider trades and analyst price‑target changes; customizable watchlists.
Event hub for tracked tickers (earnings, SEC filings, transcripts) and a lightweight research checklist.

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Overlap

Shared focus areas

5 overlaps

Mutual strengths include Data Visualizations, Watchlist, and Calendar plus 2 more areas.

Where they differ

Main Street Data

Distinct strengths include:

Visual dashboards and customizable curated charts for listed companies.
Stock screener with simplified charting for fundamentals and performance.
KPI library with 1,100+ company-specific operating metrics, over 10 years of history, and updates within hours of earnings releases (with retroactive adjustments for reporting changes).
Standardized financials sourced from Finnhub (with Financial Modeling Prep referenced in pricing materials). KPI data comes directly from SEC filings and company reports.

Smartfin

Distinct strengths include:

Analyst Price Targets

Alerts

AI Business Summary

AI overview cards: plain‑English company summaries with positives/negatives and peer positioning on hover.
Sector‑adjusted scorecards across value, profit, growth, and financial health with peer rankings.
Visual Stock Explorer: 30+ years of fundamentals, 200+ metrics, annual/quarterly toggles, downloadable charts.
Real‑time alerts for insider trades and analyst price‑target changes; customizable watchlists.

Feature-by-feature breakdown

Attribute	Main Street Data	Smartfin
Categories Which research workflows each platform targets	Shared: Data Visualizations, Watchlist, Calendar, Financials, Transcripts Unique: Screeners, Stock Comparison, Analyst Forecasts, Interest Rates	Shared: Data Visualizations, Watchlist, Calendar, Financials, Transcripts Unique: Stock Ideas, Scores, Checklist, Insider Data, Analyst Price Targets, Alerts, AI Business Summary
Asset types Supported asset classes and universes	Stocks	Stocks
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate
Platforms Where you can access the product	Web	Web
Pricing High-level pricing models	Free, Subscription	Free, Subscription
Key features Core capabilities called out by each vendor	Unique Visual dashboards and customizable curated charts for listed companies. Stock screener with simplified charting for fundamentals and performance. KPI library with 1,100+ company-specific operating metrics, over 10 years of history, and updates within hours of earnings releases (with retroactive adjustments for reporting changes). Standardized financials sourced from Finnhub (with Financial Modeling Prep referenced in pricing materials). KPI data comes directly from SEC filings and company reports. Earnings calendar included in the free plan; calendar sync available in Plus. Company comparison tools available in the Plus tier.	Unique AI overview cards: plain‑English company summaries with positives/negatives and peer positioning on hover. Sector‑adjusted scorecards across value, profit, growth, and financial health with peer rankings. Visual Stock Explorer: 30+ years of fundamentals, 200+ metrics, annual/quarterly toggles, downloadable charts. Real‑time alerts for insider trades and analyst price‑target changes; customizable watchlists. Event hub for tracked tickers (earnings, SEC filings, transcripts) and a lightweight research checklist. Curated ‘Stock Lists’ (e.g., top dividend, top AI, top market cap) focused on U.S. markets.
Tested Verified by hands-on testing inside Find My Moat	Yes	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do Main Street Data and Smartfin both support?

Both platforms cover Data Visualizations, Watchlist, Calendar, Financials, and Transcripts workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Main Street Data and Smartfin require subscriptions?

Both Main Street Data and Smartfin keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Main Street Data and Smartfin?

Both Main Street Data and Smartfin prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Main Street Data differentiates itself with Visual dashboards and customizable curated charts for listed companies., Stock screener with simplified charting for fundamentals and performance., and KPI library with 1,100+ company-specific operating metrics, over 10 years of history, and updates within hours of earnings releases (with retroactive adjustments for reporting changes)., whereas Smartfin stands out for AI overview cards: plain‑English company summaries with positives/negatives and peer positioning on hover., Sector‑adjusted scorecards across value, profit, growth, and financial health with peer rankings., and Visual Stock Explorer: 30+ years of fundamentals, 200+ metrics, annual/quarterly toggles, downloadable charts..

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