VOL. XCIV, NO. 247

★ A CURATED DIRECTORY OF FINANCIAL TOOLS ★

PRICE: 5 CENTS

Friday, December 12, 2025

Tool Comparison

Morningstar Investor vs Ziggma comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Morningstar Investor adds News, ETF Overview, ETF Holdings, Fund Overview, Fund Performance, Fund Holdings, Fund Rating, and Bulls Say Bear Say coverage that Ziggma skips.

Ziggma includes Stock Ideas, ETF Screeners, Risk Metrics, ESG Ratings, Dividends, Dividend, Broker Connectors, Education, and Blogs categories that Morningstar Investor omits.

Morningstar Investor ships a mobile app. Ziggma is web/desktop only.

In depth comparison

Morningstar Investor

morningstar.com

Hands-on review

Morningstar’s flagship research and portfolio platform for individual investors. Free users get access to screeners and quotes, while subscribers unlock analyst reports, expanded data, and premium ratings. A 7-day trial is available. Canceling a subscription also removes access to saved portfolios, watchlists, and screens.

Platforms

WebMobile

Pricing

FreeSubscription

Quick highlights

Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists.
Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings.
Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature).
Quote pages enriched with Morningstar Star Ratings and detailed analysis for subscribers.
Portfolio and watchlist alerts delivered via email to keep you informed on holdings you track.

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Ziggma

ziggma.com

Broker‑agnostic, web‑based portfolio tracker and fundamental research platform for self‑directed, long‑term investors, combining multi‑account aggregation, Ziggma Stock Scores, dividend and impact analytics, Smart Alerts and a portfolio simulator. Account aggregation uses Plaid and Snaptrade via OAuth and encrypts all holdings data on US‑based AWS infrastructure; Ziggma never sees login credentials. Stock Scores and the Top 50 list unlock on Starter, while Smart Alerts, Portfolio Optimizer and Model & Guru portfolios require Investor or Expert; Expert raises brokerage links and virtual portfolios to unlimited, and all paid tiers include a 7‑day free trial.

Platforms

Web

Pricing

FreeSubscription

Quick highlights

Broker‑agnostic web portfolio tracker that consolidates multiple brokerage, IRA and 401(k) accounts into a single dashboard with performance, allocation, income and risk analytics for individual and combined portfolios.
Secure account linking to 10,000+ banks and brokers (including Fidelity, Schwab, Robinhood, Webull, Coinbase and many plan sponsors) via Plaid and Snaptrade using OAuth; Ziggma never sees or stores login credentials and encrypts holdings data.
Dividend Tracker that aggregates cash flows and forward income across all linked accounts, monitors portfolio yield and payment timing, and lets users drill into income by holding.
Algorithm‑powered Ziggma Stock Scores—daily updated, fully fundamentals‑driven 0–100 ratings based on dozens of indicators for growth, profitability, valuation and financial strength for all US stocks above $100m market cap—plus a Top 50 list of high‑scoring stocks in fast‑growing industries.
High‑performance stock and ETF screener with intuitive sliders and presets, including ESG/impact filters (climate leaders, circular economy, Sharia‑compliant) and technical/momentum criteria like 52‑week highs.

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Where they differ

Morningstar Investor

Distinct strengths include:

News ETF Overview ETF Holdings Fund Overview Fund Performance Fund Holdings Fund Rating Bulls Say Bear Say

Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists.
Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings.
Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature).
Quote pages enriched with Morningstar Star Ratings and detailed analysis for subscribers.

Ziggma

Distinct strengths include:

Stock Ideas ETF Screeners Risk Metrics ESG Ratings Dividends Dividend Broker Connectors Education

Broker‑agnostic web portfolio tracker that consolidates multiple brokerage, IRA and 401(k) accounts into a single dashboard with performance, allocation, income and risk analytics for individual and combined portfolios.
Secure account linking to 10,000+ banks and brokers (including Fidelity, Schwab, Robinhood, Webull, Coinbase and many plan sponsors) via Plaid and Snaptrade using OAuth; Ziggma never sees or stores login credentials and encrypts holdings data.
Dividend Tracker that aggregates cash flows and forward income across all linked accounts, monitors portfolio yield and payment timing, and lets users drill into income by holding.
Algorithm‑powered Ziggma Stock Scores—daily updated, fully fundamentals‑driven 0–100 ratings based on dozens of indicators for growth, profitability, valuation and financial strength for all US stocks above $100m market cap—plus a Top 50 list of high‑scoring stocks in fast‑growing industries.

Feature-by-feature breakdown

Attribute	Morningstar Investor	Ziggma
Categories Which research workflows each platform targets	Shared: Screeners, Portfolio, Watchlist, Alerts, Financials, Scores Unique: News, ETF Overview, ETF Holdings, Fund Overview, Fund Performance, Fund Holdings, Fund Rating, Bulls Say Bear Say	Shared: Screeners, Portfolio, Watchlist, Alerts, Financials, Scores Unique: Stock Ideas, ETF Screeners, Risk Metrics, ESG Ratings, Dividends, Dividend, Broker Connectors, Education, Blogs
Asset types Supported asset classes and universes	Stocks, ETFs, Mutual Funds, Closed-End Funds	Stocks, ETFs, Mutual Funds, Bonds, Cryptos
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, Mobile	Web
Pricing High-level pricing models	Free, Subscription	Free, Subscription
Key features Core capabilities called out by each vendor	Unique Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists. Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings. Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature). Quote pages enriched with Morningstar Star Ratings and detailed analysis for subscribers. Portfolio and watchlist alerts delivered via email to keep you informed on holdings you track. Option to download portfolio holdings in CSV format for backup or analysis.	Unique Broker‑agnostic web portfolio tracker that consolidates multiple brokerage, IRA and 401(k) accounts into a single dashboard with performance, allocation, income and risk analytics for individual and combined portfolios. Secure account linking to 10,000+ banks and brokers (including Fidelity, Schwab, Robinhood, Webull, Coinbase and many plan sponsors) via Plaid and Snaptrade using OAuth; Ziggma never sees or stores login credentials and encrypts holdings data. Dividend Tracker that aggregates cash flows and forward income across all linked accounts, monitors portfolio yield and payment timing, and lets users drill into income by holding. Algorithm‑powered Ziggma Stock Scores—daily updated, fully fundamentals‑driven 0–100 ratings based on dozens of indicators for growth, profitability, valuation and financial strength for all US stocks above $100m market cap—plus a Top 50 list of high‑scoring stocks in fast‑growing industries. High‑performance stock and ETF screener with intuitive sliders and presets, including ESG/impact filters (climate leaders, circular economy, Sharia‑compliant) and technical/momentum criteria like 52‑week highs. Impact investing workflow that surfaces impact‑oriented stocks, ETFs, green bonds and other opportunities, and lets users screen portfolios and universes based on values‑aligned themes and impact profiles.
Tested Verified by hands-on testing inside Find My Moat	Yes	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do Morningstar Investor and Ziggma both support?

Both platforms cover Screeners, Portfolio, Watchlist, Alerts, Financials, and Scores workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Morningstar Investor and Ziggma require subscriptions?

Both Morningstar Investor and Ziggma keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

Morningstar Investor ships a dedicated mobile experience, while Ziggma focuses on web or desktop access.

What unique strengths set the two platforms apart?

Morningstar Investor differentiates itself with Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists., Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings., and Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature)., whereas Ziggma stands out for Broker‑agnostic web portfolio tracker that consolidates multiple brokerage, IRA and 401(k) accounts into a single dashboard with performance, allocation, income and risk analytics for individual and combined portfolios., Secure account linking to 10,000+ banks and brokers (including Fidelity, Schwab, Robinhood, Webull, Coinbase and many plan sponsors) via Plaid and Snaptrade using OAuth; Ziggma never sees or stores login credentials and encrypts holdings data., and Dividend Tracker that aggregates cash flows and forward income across all linked accounts, monitors portfolio yield and payment timing, and lets users drill into income by holding..

Keep exploring

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