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PPG Industries, Inc.

PPG · New York Stock Exchange

Market cap (USD)$27.3B
SectorMaterials
IndustryChemicals - Specialty
CountryUS
Data as of
Moat score
62/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

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Overview

PPG Industries is a global paints and coatings company reporting three segments: Global Architectural Coatings, Performance Coatings, and Industrial Coatings. FY2025 sales were $15.875B, with Performance Coatings gaining mix from aerospace, protective and marine, and traffic solutions, while Global Architectural and Industrial were pressured by volume, divestitures and indexed pricing. Its moats are demand- and execution-driven: trusted architectural brands and distribution; high-touch technical service and customer-proximate innovation in performance coatings; and OEM qualification, on-site support, scale procurement and compliance capabilities in industrial markets. Key counter-pressures are cyclical demand, buyer leverage, indexed pricing, raw-material volatility, and large peers replicating service, R&D and distribution.

Primary segment

Industrial Coatings

Market structure

Oligopoly

Market share

HHI:

Coverage

3 segments · 8 tags

Updated 2026-07-01

Segments

Global Architectural Coatings

Architectural & decorative paints/coatings (EMEA, Latin America, Asia Pacific)

Revenue

24.2%

Structure

Competitive

Pricing

moderate

Share

Peers

AKZA.ASBAS.DESHW4612.T+1

Performance Coatings

Specialty performance coatings (aerospace, automotive refinish, protective & marine, traffic solutions)

Revenue

34.7%

Structure

Oligopoly

Pricing

moderate

Share

Peers

AKZA.ASAXTABAS.DESHW+4

Industrial Coatings

Industrial coatings for OEM/manufacturing (automotive OEM, general industrial, packaging coatings, specialty materials)

Revenue

41.1%

Structure

Oligopoly

Pricing

weak

Share

Peers

AKZA.ASAXTABAS.DESHW+2

Moat Claims

Global Architectural Coatings

Architectural & decorative paints/coatings (EMEA, Latin America, Asia Pacific)

Revenue share computed from Note 21 (Reportable Business Segment Information): 2025 net sales to external customers $3.838B / total $15.875B. Operating_profit_share uses segment income $599M / total segment income $2.622B (PPG Form 10-K filed 2026-02-19).

Competitive

Brand Trust

Demand

Strength

Strength 4 of 5

Durability

Durability 3 of 3

Confidence

Confidence 4 of 5

Evidence

Evidence 3 of 5

A portfolio of established regional architectural brands plus quality/service positioning supports contractor/consumer preference and modest price realization in a competitive category.

Brand Trust moat: definition, examples, and stocks

Erosion risks

  • Private label and value brands gaining share
  • Retail channel consolidation pressures pricing
  • Macroeconomic weakness reduces repaint/remodel demand

Leading indicators

  • Net selling price realization vs volume
  • Gross margin trend in the segment
  • Share trends in Mexico and key European countries

Counterarguments

  • Decorative paints can be price-driven and promo-heavy
  • Local/regional brands often match performance at lower price points

Distribution Control

Supply

Strength

Strength 3 of 5

Durability

Durability 2 of 3

Confidence

Confidence 4 of 5

Evidence

Evidence 1 of 5

Multi-channel distribution (including company-owned stores and dealer/concessionaire networks) improves access to contractors and consumers and supports service levels versus smaller players.

Distribution Control moat: definition, examples, and stocks

Erosion risks

  • Retailers/home centers shift shelf space to competing brands
  • Digital/direct-to-consumer weakens traditional dealer advantages
  • Rising store labor and logistics costs

Leading indicators

  • Store footprint changes and same-store sales
  • Dealer/concessionaire count and productivity
  • Fulfillment speed and service metrics

Counterarguments

  • Distribution is not exclusive; contractors can multi-source
  • Large competitors have comparable or stronger channel density in certain regions

Performance Coatings

Specialty performance coatings (aerospace, automotive refinish, protective & marine, traffic solutions)

Revenue share computed from Note 21: 2025 net sales $5.513B / $15.875B. Operating_profit_share uses segment income $1.148B / $2.622B total segment income (PPG Form 10-K filed 2026-02-19).

Oligopoly

Service Field Network

Supply

Strength

Strength 4 of 5

Durability

Durability 3 of 3

Confidence

Confidence 4 of 5

Evidence

Evidence 2 of 5

Dense technical/customer service and distribution coverage (including company-owned distribution for aerospace) supports specification wins, uptime, and retention in high-performance end uses.

Service Field Network moat: definition, examples, and stocks

Erosion risks

  • Channel conflict and distributor consolidation
  • Competitors replicate service via partnerships and acquisitions
  • Standardization reduces need for high-touch support

Leading indicators

  • Share gains in refinish and traffic solutions
  • Aerospace backlog-to-sales conversion
  • Segment margins vs peers

Counterarguments

  • Large global peers can offer similar service breadth
  • Customers may rebid on price when products are perceived as comparable

Learning Curve Yield

Supply

Strength

Strength 3 of 5

Durability

Durability 2 of 3

Confidence

Confidence 4 of 5

Evidence

Evidence 3 of 5

Formulation know-how and customer-proximate labs enable customized products and iterative improvement for demanding applications (aerospace durability, corrosion protection, refinish color systems).

Learning Curve Yield moat: definition, examples, and stocks

Erosion risks

  • Faster innovation cycles by competitors
  • Customer shift to standardized coating systems
  • Sustainability regulations force rapid reformulations

Leading indicators

  • R&D spend and new product launch cadence
  • Warranty/field performance metrics
  • Mix shift toward technology-advantaged products

Counterarguments

  • R&D intensity is meaningful but not uniquely high versus large peers
  • Some subcategories (protective/marine) can become price-competitive in downcycles

Industrial Coatings

Industrial coatings for OEM/manufacturing (automotive OEM, general industrial, packaging coatings, specialty materials)

Revenue share computed from Note 21: 2025 net sales $6.524B / $15.875B. Operating_profit_share uses segment income $875M / $2.622B total segment income (PPG Form 10-K filed 2026-02-19).

Oligopoly

Design In Qualification

Demand

Strength

Strength 4 of 5

Durability

Durability 2 of 3

Confidence

Confidence 4 of 5

Evidence

Evidence 3 of 5

OEM coatings are embedded in customer production processes; on-site services and customized formulations increase switching friction once qualified on a line/program.

Design In Qualification moat: definition, examples, and stocks

Erosion risks

  • OEM dual-sourcing mandates reduce lock-in
  • Indexed or formula-based pricing contracts compress margins
  • Platform consolidation changes approved supplier lists

Leading indicators

  • Automotive OEM share vs build rates
  • Win/loss rates on new programs and platforms
  • Contract mix: indexed vs negotiated pricing

Counterarguments

  • Large OEMs have procurement leverage and can force rebids
  • 2025 segment bridge cites lower selling prices (-1%), indicating limited pricing leverage in parts of the segment

Scale Economies Unit Cost

Supply

Strength

Strength 3 of 5

Durability

Durability 2 of 3

Confidence

Confidence 3 of 5

Evidence

Evidence 2 of 5

Scale procurement and multi-sourcing programs support security of supply and cost position in a raw-materials-intensive business.

Scale Economies Unit Cost moat: definition, examples, and stocks

Erosion risks

  • Feedstock volatility overwhelms cost advantages
  • Supplier concentration in key inputs (e.g., TiO2) limits leverage
  • Tariffs and logistics shocks raise delivered cost

Leading indicators

  • Raw material inflation/deflation vs price realization
  • Inventory turns and service levels
  • Gross margin trend through the cycle

Counterarguments

  • Peers of similar scale can match procurement economics
  • Customer pricing formulas can pass through input costs, limiting margin upside

Compliance Advantage

Legal

Strength

Strength 3 of 5

Durability

Durability 2 of 3

Confidence

Confidence 3 of 5

Evidence

Evidence 1 of 5

Chemical registration and stewardship programs reduce regulatory friction and support continuity of supply across regulated geographies and end uses (including packaging-related applications).

Compliance Advantage moat: definition, examples, and stocks

Erosion risks

  • Regulatory tightening forces costly reformulations
  • Bans/restrictions on key chemistries reduce product viability
  • Compliance costs rise faster than pricing can adjust

Leading indicators

  • Regulatory changes in major jurisdictions (EU, US, China)
  • R&D mix toward low-VOC/safer chemistries
  • Product discontinuations due to regulation

Counterarguments

  • Large incumbents generally maintain similar compliance capabilities
  • Regulation can raise costs for everyone rather than creating durable differentiation

Evidence

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Major Competitive Factors ... distribution and brand recognition.

PPG explicitly calls out brand recognition as a competitive factor for this segment.

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Higher selling prices (+2%).

Price increases offset part of the volume decline in 2025, consistent with some brand-led pricing ability.

other

Latest quarterly release reported Q1 2026 Global Architectural Coatings net sales of $1.005B and segment income of $128M.

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Company-owned stores ... paint dealers ... independent distributors ... direct to consumers.

Direct evidence of a broad distribution footprint, including owned retail in some geographies.

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Major Competitive Factors ... technical and customer service ... distribution.

Technical service and distribution are explicitly cited as core competitive factors in this segment.

Showing 5 of 15 sources.

Risks & Indicators

Erosion risks

  • Private label and value brands gaining share
  • Retail channel consolidation pressures pricing
  • Macroeconomic weakness reduces repaint/remodel demand
  • Retailers/home centers shift shelf space to competing brands
  • Digital/direct-to-consumer weakens traditional dealer advantages
  • Rising store labor and logistics costs

Leading indicators

  • Net selling price realization vs volume
  • Gross margin trend in the segment
  • Share trends in Mexico and key European countries
  • Store footprint changes and same-store sales
  • Dealer/concessionaire count and productivity
  • Fulfillment speed and service metrics

Keep the research going

Created 2026-01-12
Updated 2026-07-01

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