BEST INVESTING TOOLS COMPARISON

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Checked September 24, 2026

Tool Comparison

Börsdata vs Google Trends

Börsdata

Most versatile pick
Review & pricing
Paid from
On request
Free plan
Yes
Platforms
Web, API

Best if

  • You want an API so you can script or automate things
  • You want screeners, stock ideas, and index rebalancing.
  • You trade often and need tooling built for speed
Paid from
—
Free plan
Yes
Platforms
Web

Best if

  • Delayed quotes won't cut it; you need real-time data
  • You want newsletters.
Most versatile pick

Start here

Börsdata logo

Börsdata

borsdata.se

Free • Contact for pricing · Web · API

  • You want an API so you can script or automate things
  • You want screeners, stock ideas, and index rebalancing.
  • You trade often and need tooling built for speed

Pick Google Trends instead if

Google Trends logo

Google Trends

trends.google.com

Free · Web

  • Delayed quotes won't cut it; you need real-time data
  • You want newsletters.

Skip both if: Neither one clicks with how you research; there are strong third options.

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Our take

The bottom line

Börsdata and Google Trends cover a lot of the same ground (2 shared categories, data visualizations and news), so for the basics you won't go far wrong with either. Börsdata simply does more: 18 categories to Google Trends's 3, including screeners, stock ideas, and index rebalancing. Google Trends counters by being completely free.

What readers say

Börsdata

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Google Trends

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Key differences at a glance

Real-time data
Google Trends
Broader coverage
Börsdata18 vs 3 categories
API access
Börsdata
Asset coverage
BörsdataAdds stocks and commodities
Free plan
Both
See the full side-by-side table
Börsdata logo

What Börsdata does best

  1. Research coverage for Nordic and global companies with financial statements, ratios, valuation metrics, charts, and multi-year history.
  2. The advanced stock screener with thousands of KPIs, mini charts, saved filters, exports, and watchlists.
  3. Tools for running built-in strategy screens such as Magic Formula, Graham, Dividend, F-Score, and Net-nets for idea generation.
  4. Review Nordic ownership workflows such as top shareholders, insider transactions, short selling, buybacks, and owner-flow views where supported.
  5. Valuation and estimate tools to compare price, PE, EV/EBIT, sales, profit, market cap, and simple DCF-style scenarios.
Google Trends logo

What Google Trends does best

  1. Comparison tools for search interest over time across regions, categories, timeframes, and Google properties such as Web, News, Images, Shopping, and YouTube.
  2. Comparison tools for up to 8 groups of 50 terms in current Explore, versus 5 groups of 25 in Classic Explore.
  3. Related topics and rising queries to spot changes in consumer attention, category language, or emerging narratives.
  4. Trending now for near-real-time news-linked spikes across 100+ countries, with short refresh cycles and multiple time windows.
  5. Export support for charts to CSV, share links, or embed selected charts in external pages.

Side by side

Pricing & plans
Starting price
Free • Contact for pricing
Free
Free tier
Yes
Yes
Free trial
—
—
Platforms & access
Web app
Yes
Yes
Mobile app
No
No
API access
Yes
No
Broker sync
No
—
Integrations
TradingView, Microsoft Excel +2 more
—
Coverage & data
Asset types
StocksCommoditiesCurrenciesCryptosOther
Other
Target audience
Retail TradersPro RetailInstitutional InvestorsDay TradersSwing TradersLong-term InvestorsValue InvestorsDividend Investors+5 more
Not specified
Data freshness
End of Day
Real-timeEnd of Day
Data granularity
EOD
EOD
Export formats
CSVExcelPDF
CSV

Pricing comparison

Free plan
Free
Free
Entry paid plan
€10/mo“Premium”
—
Tier 2
€25/mo“Pro”
—
Top plan
€59/mo“Pro+”
—
Custom / enterprise
Contact sales“Enterprise”
—

See for yourself

Side by side

Price, platforms, data, and market coverage.
Show
Side-by-side comparison of Börsdata and Google Trends
Attribute
Börsdata logo
Börsdata
Google Trends logo
Google Trends
Pricing & plans
Starting price
Free • Contact for pricingFree
Free tier
YesYes
Free trial
——
Plan limits
Premium: coverage: Nordic markets only (SE, NO, FI, DK). and Pro: coverage: Nordic plus selected global markets (US, CA, UK, Western Europe, JP,...—
Platforms & access
Web app
YesYes
Mobile app
NoNo
API access
YesNo
Broker sync
No—
Integrations
TradingView, Microsoft Excel +2 more—
Audience & fit
Experience level
Beginner, Intermediate, AdvancedBeginner, Intermediate, Advanced
Best for
Retail Traders, Pro Retail +11 more—
Categories covered
183
Regions
Europe, North America, APACNorth America, Europe, APAC, LatAm, Middle East, Africa
Data & capabilities
Data quality
3 signals: Latency: End of Day, Granularity: EOD +1 moreLatency: Real-time and End of Day and Granularity: EOD
Data partners
5 partners: Nasdaq OMX, Refinitiv +3 more—
Security
Data residency: EU—
Try itVisit BörsdataVisit Google Trends

Standout features

The best features of Börsdata and Google Trends.
Show
Börsdata logo

What Börsdata does best

  1. Research coverage for Nordic and global companies with financial statements, ratios, valuation metrics, charts, and multi-year history.
  2. The advanced stock screener with thousands of KPIs, mini charts, saved filters, exports, and watchlists.
  3. Tools for running built-in strategy screens such as Magic Formula, Graham, Dividend, F-Score, and Net-nets for idea generation.
  4. Review Nordic ownership workflows such as top shareholders, insider transactions, short selling, buybacks, and owner-flow views where supported.
  5. Valuation and estimate tools to compare price, PE, EV/EBIT, sales, profit, market cap, and simple DCF-style scenarios.
Google Trends logo

What Google Trends does best

  1. Comparison tools for search interest over time across regions, categories, timeframes, and Google properties such as Web, News, Images, Shopping, and YouTube.
  2. Comparison tools for up to 8 groups of 50 terms in current Explore, versus 5 groups of 25 in Classic Explore.
  3. Related topics and rising queries to spot changes in consumer attention, category language, or emerging narratives.
  4. Trending now for near-real-time news-linked spikes across 100+ countries, with short refresh cycles and multiple time windows.
  5. Export support for charts to CSV, share links, or embed selected charts in external pages.

All details

Every attribute we track for Börsdata and Google Trends.
Show
Attribute
Börsdata logo
Börsdata
Google Trends logo
Google Trends
Coverage & fit
Asset types
StocksCommoditiesCurrenciesCryptosOther
Other
Experience
BeginnerIntermediateAdvanced
BeginnerIntermediateAdvanced
Target audience
Retail TradersPro RetailInstitutional InvestorsDay TradersSwing TradersLong-term InvestorsValue InvestorsDividend Investors+5 more
Not specified
Regions
EuropeNorth AmericaAPAC
North AmericaEuropeAPACLatAmMiddle EastAfrica
Coverage details
16 countriesIdentifiers: Ticker and ISIN
Not specified
Data
Data freshness
End of Day
Real-timeEnd of Day
Data granularity
EOD
EOD
Data partners
Nasdaq OMXRefinitivMillistreamMorningstarMFN News
Not specified
Access & integrations
API protocols
REST
Not specified
API auth & delivery
Auth: APIKey600 req/minDocs
Not specified
Import methods
Manual
Not specified
Integrations
TradingViewMicrosoft ExcelGoogle SheetsMFN News
Not specified
Export formats
CSVExcelPDF
CSV
Plans & trust
Security & compliance
Data residency: EU
Not specified
Vendor & support
Börsdata Sverige ABCountry: SwedenFounded 2009Support: Email
Google LLCCountry: United StatesSupport: Forum
Curation ratings
Not specified
Methodology 4/5Reliability 4/5UX 5/5

Green tags are exclusive to that tool in this comparison.

Pricing

Plans, billing, free trials, and monthly prices.
Show
Plan-by-plan pricing comparison of Börsdata and Google Trends
Tier
Börsdata logo
Börsdata
Google Trends logo
Google Trends
Free plan
Free
Free
Entry paid plan
€10/mo“Premium”coverage: Nordic markets only (SE, NO, FI, DK).
—
Tier 2
€25/mo“Pro”coverage: Nordic plus selected global markets (US, CA, UK, Western Europe, JP,...
—
Top plan
€59/mo“Pro+”
—
Custom / enterprise
Contact sales“Enterprise”
—

Questions we keep getting

What's the difference between Börsdata and Google Trends?

Börsdata leans toward screeners, stock ideas, and data visualizations, while Google Trends puts more weight on data visualizations, news, and newsletters. They overlap in 2 categories, so for most people it comes down to workflow preference and price.

How much do Börsdata and Google Trends cost?

Good news: both Börsdata and Google Trends have free plans, so you can run them side by side and only pay if you hit a wall.

Does Börsdata or Google Trends have an API?

Börsdata has an API for programmatic access and custom integrations. Google Trends doesn't, so you're working through its interface.

Should I choose Börsdata or Google Trends?

It depends on what you're after. Pick Börsdata if screeners and stock ideas matter to you; go with Google Trends if you'd rather have newsletters. And if you only need the basics both share, let price decide.

What asset classes do Börsdata and Google Trends cover?

Both cover other. Börsdata also handles stocks, commodities, and currencies.

Does Börsdata or Google Trends have real-time data?

Google Trends offers real-time data, which matters if you trade actively. Börsdata runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.

Can I export data from Börsdata and Google Trends?

Yes, both export to spreadsheets (CSV), which is handy if you like running your own numbers.

Is Börsdata or Google Trends better for day trading?

Börsdata is the one positioned more for active traders. Google Trends is the better fit if you care less about fast trading workflows and more about a calmer research process.

Which has a better stock screener: Börsdata or Google Trends?

Börsdata has a stock screener for surfacing ideas; Google Trends doesn't, and focuses its energy elsewhere.

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.