BEST INVESTING TOOLS COMPARISON

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Checked September 24, 2026

Tool Comparison

CB Insights vs GuruFocus

Paid from
On request
Free plan
No
Platforms
Web, Mobile, API

Best if

    GuruFocus

    TestedMost versatile pick
    Review & pricing
    Paid from
    $45.75/mo
    Free plan
    Yes
    Platforms
    Web, Mobile, API

    Best if

    • You'd rather start free and only pay if you outgrow it
    • You want stock ideas, ETF screeners, and top analysts.
    • You're a long-term investor who cares more about fundamentals than headlines

    Pick CB Insights instead if

    CB Insights logo

    CB Insights

    cbinsights.com

    Contact for pricing · Web · Mobile · API

    • Go this way if you prefer a simpler, more focused tool.
    Most versatile pick

    Start here

    GuruFocus logo

    GuruFocus

    gurufocus.comTested

    Free • From $549/yr · Web · Mobile · API

    • You'd rather start free and only pay if you outgrow it
    • You want stock ideas, ETF screeners, and top analysts.
    • You're a long-term investor who cares more about fundamentals than headlines

    Skip both if: Neither one clicks with how you research; there are strong third options.

    See alternatives

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    Not set on either one? See the top 50 tools, ranked by user votes, or the deals page for big discounts on popular tools.

    Our take

    The bottom line

    CB Insights and GuruFocus cover a lot of the same ground (7 shared categories, including APIs & data feeds, sheets / excel add-ins, and screeners), so for the basics you won't go far wrong with either. GuruFocus simply does more: 49 categories to CB Insights's 7, including stock ideas, ETF screeners, and top analysts. CB Insights counters by keeping things simpler.

    What readers say

    CB Insights

    No votes yet. Cast the first one.

    GuruFocus

    No votes yet. Cast the first one.

    Key differences at a glance

    Free plan
    GuruFocus
    Free trial
    GuruFocus7 days
    Broader coverage
    GuruFocus49 vs 7 categories
    Asset coverage
    GuruFocusAdds ETFs and bonds
    See the full side-by-side table
    CB Insights logo

    What CB Insights does best

    1. Research coverage for private and public companies, investors, funding rounds, M&A, business relationships, earnings, markets, and competitive markets.
    2. Company profiles, market analytics, visual dashboards, deal analysis, and sector tracking to map markets and competitors.
    3. Mosaic Score and other proprietary measures to evaluate private-company health and growth signals.
    4. Strategy Terminal, Browser Analyst, ChatCBI, and team-of-agents workflows for AI-assisted scouting, briefs, trend discovery, and market analysis.
    5. Access to CB Insights data into workflows through Excel, Salesforce, Microsoft 365 Copilot, Snowflake, Zapier, Affinity, A2A, MCP-style, and data-solution integrations where licensed.
    GuruFocus logo

    What GuruFocus does best

    1. Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
    2. The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
    3. ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
    4. Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
    5. Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.

    Side by side

    Pricing & plans
    Starting price
    Contact for pricing
    Free • From $549/yr
    Free tier
    No
    Yes
    Free trial
    —
    7 days
    Platforms & access
    Web app
    Yes
    Yes
    Mobile app
    Yes
    Yes
    API access
    Yes
    Yes
    Broker sync
    —
    Yes
    Integrations
    Salesforce, Microsoft Excel +6 more
    GuruFocus Data API, GuruFocus MCP Server +3 more
    Coverage & data
    Asset types
    StocksOther
    StocksETFsBondsMutual FundsOptionsFundsOther
    Target audience
    Not specified
    Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more
    Data freshness
    Not specified
    End of Day
    Data granularity
    Not specified
    EOD
    Export formats
    Not specified
    CSVExcelJSON

    Pricing comparison

    Free plan
    —
    Free
    Entry paid plan
    —
    $549/yr≈ $45.75/mo“Premium”
    Tier 2
    —
    $200/mo“Data API Builder”
    Tier 3
    —
    $2000/mo“Data API Commercial”
    Tier 4
    —
    Subscription“Premium Plus”
    Tier 5
    —
    Subscription“Professional”
    Top plan
    —
    $100 per unit“Data API Pay As You Go”
    Custom / enterprise
    Contact sales“Browser Analyst”
    Contact sales“Custom API / Enterprise Package”
    Free trial
    —
    7 days

    See for yourself

    Side by side

    Price, platforms, data, and market coverage.
    Show
    Side-by-side comparison of CB Insights and GuruFocus
    Attribute
    CB Insights logo
    CB Insights
    GuruFocus logo
    GuruFocus
    Pricing & plans
    Starting price
    Contact for pricingFree • From $549/yr
    Free tier
    NoYes
    Free trial
    —7 days
    Plan limits
    3 limits: Browser Analyst: pricing: Request pricing, Strategy Terminal: pricing: Request pricing +1 more57 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +55 more
    Platforms & access
    Web app
    YesYes
    Mobile app
    YesYes
    API access
    YesYes
    Broker sync
    —Yes
    Integrations
    Salesforce, Microsoft Excel +6 moreGuruFocus Data API, GuruFocus MCP Server +3 more
    Audience & fit
    Experience level
    Beginner, Intermediate, AdvancedBeginner, Intermediate, Advanced
    Best for
    —Retail Traders, Pro Retail +9 more
    Categories covered
    749
    Regions
    North America, Europe, APAC, LatAm, Middle East, AfricaNorth America, Europe, APAC, LatAm, Middle East, Africa
    Data & capabilities
    Data quality
    —5 signals: Latency: End of Day, Granularity: EOD +3 more
    Data partners
    —5 partners: QuoteMedia, Morningstar +3 more
    Capabilities
    —9 signals: Custom formulas, Ranking backtests +7 more
    Security
    —Status page and Encryption in transit
    Try itVisit CB InsightsVisit GuruFocus

    Standout features

    The best features of CB Insights and GuruFocus.
    Show
    CB Insights logo

    What CB Insights does best

    1. Research coverage for private and public companies, investors, funding rounds, M&A, business relationships, earnings, markets, and competitive markets.
    2. Company profiles, market analytics, visual dashboards, deal analysis, and sector tracking to map markets and competitors.
    3. Mosaic Score and other proprietary measures to evaluate private-company health and growth signals.
    4. Strategy Terminal, Browser Analyst, ChatCBI, and team-of-agents workflows for AI-assisted scouting, briefs, trend discovery, and market analysis.
    5. Access to CB Insights data into workflows through Excel, Salesforce, Microsoft 365 Copilot, Snowflake, Zapier, Affinity, A2A, MCP-style, and data-solution integrations where licensed.
    GuruFocus logo

    What GuruFocus does best

    1. Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
    2. The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
    3. ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
    4. Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
    5. Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.

    All details

    Every attribute we track for CB Insights and GuruFocus.
    Show
    Attribute
    CB Insights logo
    CB Insights
    GuruFocus logo
    GuruFocus
    Coverage & fit
    Asset types
    StocksOther
    StocksETFsBondsMutual FundsOptionsFundsOther
    Experience
    BeginnerIntermediateAdvanced
    BeginnerIntermediateAdvanced
    Target audience
    Not specified
    Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more
    Regions
    North AmericaEuropeAPACLatAmMiddle EastAfrica
    North AmericaEuropeAPACLatAmMiddle EastAfrica
    Coverage details
    Not specified
    Identifiers: Ticker and CIK
    Data
    Data freshness
    Not specified
    End of Day
    Data granularity
    Not specified
    EOD
    Pricing sources
    Not specified
    ExchangeVendorModel
    Data partners
    Not specified
    QuoteMediaMorningstarRefinitivFREDSEC / local regulators
    Access & integrations
    API protocols
    Not specified
    REST
    API auth & delivery
    Not specified
    Auth: APIKeySDKs: Python and GoDocs
    Import methods
    Not specified
    CSVBrokerOAuthManual
    Integrations
    SalesforceMicrosoft ExcelMicrosoft 365 CopilotSnowflakeAffinityZapierA2AMCP
    GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade
    Export formats
    Not specified
    CSVExcelJSON
    Plans & trust
    Security & compliance
    Not specified
    Status pageEncryption in transit
    Capability signals
    Not specified
    Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more
    Vendor & support
    CB Information Services, Inc.Country: United StatesSupport: Email and Phone
    GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum

    Green tags are exclusive to that tool in this comparison.

    Pricing

    Plans, billing, free trials, and monthly prices.
    Show
    Plan-by-plan pricing comparison of CB Insights and GuruFocus
    Tier
    CB Insights logo
    CB Insights
    GuruFocus logo
    GuruFocus
    Free plan—
    Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more
    Entry paid plan—
    $549/yr≈ $45.75/mo“Premium”billing: Annual only · region price: $549/year for USA, Asia, or Europe; $369/year for several other regions · +7 more
    Tier 2—
    $200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more
    Tier 3—
    $2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more
    Tier 4—
    Subscription“Premium Plus”billing: Annual only · public price: Current rendered pricing could not establish the Premium Plus amount · +4 more
    Tier 5—
    Subscription“Professional”billing: Annual only · public price: Current rendered pricing could not establish the Professional amount · +1 more
    Top plan—
    $100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more
    Custom / enterprise
    Contact sales“Browser Analyst”pricing: Request pricing
    Contact sales“Custom API / Enterprise Package”
    Free trial—7 days

    Questions we keep getting

    What's the difference between CB Insights and GuruFocus?

    CB Insights leans toward APIs & data feeds, sheets / excel add-ins, and screeners, while GuruFocus puts more weight on stock ideas, screeners, and ETF screeners. They overlap in 7 categories, so for most people it comes down to workflow preference and price.

    Is CB Insights or GuruFocus free to use?

    GuruFocus has a free tier, so you can get started without paying anything. CB Insights is paid-only. If budget matters, start with GuruFocus and see how far it takes you before opening your wallet.

    Do CB Insights and GuruFocus have APIs?

    Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.

    Should I choose CB Insights or GuruFocus?

    It depends on what you're after. Pick CB Insights if you prefer its overall approach; go with GuruFocus if you'd rather have stock ideas and ETF screeners. And if you only need the basics both share, let price decide.

    What asset classes do CB Insights and GuruFocus cover?

    Both cover stocks and other. GuruFocus adds ETFs, bonds, and mutual funds on top.

    Can I export data from CB Insights and GuruFocus?

    GuruFocus exports to CSV and Excel. CB Insights is stingier about getting data out.

    Which has a better stock screener: CB Insights or GuruFocus?

    Both CB Insights and GuruFocus include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.

    Can I track my portfolio with CB Insights or GuruFocus?

    GuruFocus handles portfolio tracking. CB Insights is really a research tool; you'd track your portfolio elsewhere.

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    Curation & Accuracy

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    Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.