ETF.com adds ETF Comparison, ETF Fundamentals, Money Flow, Watchlist, News, IPO, Delisted, Education, Videos, and Newsletters coverage that ETF Insider skips.
VOL. XCIV, NO. 247
★ FINANCIAL TOOLS & SERVICES DIRECTORY ★
PRICE: 5 CENTS
Tuesday, November 11, 2025
Tool Comparison
ETF.com vs ETF Insider comparison
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
ETF Insider includes ETF Overlap, Data Visualizations, Correlation, APIs & SDKs, and Blogs categories that ETF.com omits.
In depth comparison
ETF.com
etf.com
ETF.com is a web-based research suite for exchange-traded funds. A free account lets you save screeners and create up to five watchlists. Paid subscriptions unlock more: Content+ gives access to editorial content, while All Access provides unlimited use of tools, data, and saved screens.
Categories
Platforms
Web
Pricing
FreeSubscription
Quick highlights
- ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
- ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
- Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
- Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.
- ETF Pulse highlights trending funds based on flows and performance indicators.
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ETF Insider
etfinsider.co
Editor’s pick Hands-on review
ETF & mutual fund overlap/correlation and portfolio visualization tool featuring Sankey look‑through, correlation matrices, and efficient‑frontier (Sharpe) views. Free tier allows up to 4 saved portfolios and limited full‑holdings visibility; Pro ($14/mo) unlocks unlimited portfolios, full holdings depth, and Excel export. Enterprise adds a financial data API, custom reports/visualizations, and white‑label options. Coverage explicitly includes **US‑listed ETFs & mutual funds**; equities coverage is described as **international** on pricing, but the FAQ states non‑US assets not listed in the US are not supported (current constraint). Holdings are sourced primarily from SEC EDGAR and refreshed on a quarterly cadence based on filings; data may be delayed per exchanges/providers.
Categories
Platforms
WebAPI
Pricing
FreeSubscription
Quick highlights
- Holdings look‑through & overlap: visualize shared constituents across funds to surface concentration risk and duplication.
- Correlation matrix across portfolio assets; efficient‑frontier visualization with Sharpe‑ratio context.
- Sankey diagrams, drill‑downs by asset class, sector, geography and exchange; customizable visualizations.
- ETF screener (filters by asset class, geography, theme, provider, sector) and performance & info panels.
- Portfolio tooling: save portfolios (4 on Free; unlimited on Pro), CSV upload (Symbol, Quantity).
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Where they differ
ETF.com
Distinct strengths include:
- ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
- ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
- Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
- Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.
ETF Insider
Distinct strengths include:
- Holdings look‑through & overlap: visualize shared constituents across funds to surface concentration risk and duplication.
- Correlation matrix across portfolio assets; efficient‑frontier visualization with Sharpe‑ratio context.
- Sankey diagrams, drill‑downs by asset class, sector, geography and exchange; customizable visualizations.
- ETF screener (filters by asset class, geography, theme, provider, sector) and performance & info panels.
Feature-by-feature breakdown
| Attribute | ETF.com | ETF Insider |
|---|---|---|
Categories Which research workflows each platform targets | Shared: ETF Screeners, ETF Overview, ETF Performance, ETF Factors, ETF Holdings, Portfolio Unique: ETF Comparison, ETF Fundamentals, Money Flow, Watchlist, News, IPO, Delisted, Education, Videos, Newsletters | Shared: ETF Screeners, ETF Overview, ETF Performance, ETF Factors, ETF Holdings, Portfolio Unique: ETF Overlap, Data Visualizations, Correlation, APIs & SDKs, Blogs |
Asset types Supported asset classes and universes | ETFs | ETFs, Mutual Funds, Stocks |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web | Web, API |
Pricing High-level pricing models | Free, Subscription | Free, Subscription |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Not yet | Yes |
Editor pick Featured inside curated shortlists | Standard listing | Highlighted |
Frequently Asked Questions
Which workflows do ETF.com and ETF Insider both support?
Both platforms cover ETF Screeners, ETF Overview, ETF Performance, ETF Factors, ETF Holdings, and Portfolio workflows, so you can research those use cases in either tool before digging into the feature differences below.
Do ETF.com and ETF Insider require subscriptions?
Both ETF.com and ETF Insider keep freemium access with optional paid upgrades, so you can trial each platform before committing.
How can you access ETF.com and ETF Insider?
Both ETF.com and ETF Insider prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.
What unique strengths set the two platforms apart?
ETF.com differentiates itself with ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account., ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics., and Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period., whereas ETF Insider stands out for Holdings look‑through & overlap: visualize shared constituents across funds to surface concentration risk and duplication., Correlation matrix across portfolio assets; efficient‑frontier visualization with Sharpe‑ratio context., and Sankey diagrams, drill‑downs by asset class, sector, geography and exchange; customizable visualizations..
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.