VOL. XCIV, NO. 247

★ A CURATED DIRECTORY OF FINANCIAL TOOLS AND RESOURCES ★

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Saturday, December 27, 2025

Tool Comparison

ETF.com vs ETF Insider comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ETF.com adds ETF Comparison, ETF Fundamentals, ETF Factors, Money Flow, Watchlist, News, IPO, Delisted, Education, Videos, and Newsletters coverage that ETF Insider skips.

ETF Insider includes Screeners, Data Visualizations, Factor Exposure, Risk Metrics, Correlation, ETF Overlap, Data APIs, APIs & SDKs, and Blogs categories that ETF.com omits.

In depth comparison

ETF.com

etf.com

ETF.com is a web-based research suite for exchange-traded funds. A free account lets you save screeners and create up to five watchlists. Paid subscriptions unlock more: Content+ gives access to editorial content, while All Access provides unlimited use of tools, data, and saved screens.

Platforms

Web

Pricing

FreeSubscription

Quick highlights

ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.
ETF Pulse highlights trending funds based on flows and performance indicators.

Community votes (overall)

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ETF Insider

etfinsider.co

Editor’s pick Hands-on review

Web-based portfolio visualization and optimization tool that looks through ETFs, mutual funds and stocks to reveal overlap, correlations and concentration risk for US‑listed assets. Free tier offers interactive visualizations and up to 4 saved portfolios; Pro ($14/month) unlocks unlimited portfolios, full holdings depth and Excel export, while Enterprise adds a financial data API, custom visualizations and white‑label options for professional teams.

Platforms

WebAPI

Pricing

FreeSubscriptionOther

Quick highlights

Interactive web app that visualizes portfolios from the perspective of their underlying assets using a central network diagram and portfolio/assets tabs for drill‑downs.
Supports ETFs, mutual funds and stocks as input assets, with full look‑through to all underlying holdings and tools to understand overlap, sector, geographic and market‑cap concentration.
Risk and efficiency analytics including portfolio standard deviation, beta, diversification labels, fund overlap metrics and efficient‑frontier / Sharpe‑ratio views versus major benchmarks.
ETF and mutual fund screener that filters products by asset class, geography, theme, provider and sector, alongside performance and information panels.
Portfolio performance panel with timeframes from 1D to MAX plus tabs for Information, Diversification, Performance, Fund Overlap, Asset Correlations, Beta and Holdings Breakdown.

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0% upvotes 0% downvotes

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Where they differ

ETF.com

Distinct strengths include:

ETF Comparison ETF Fundamentals ETF Factors Money Flow Watchlist News IPO Delisted

ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.

ETF Insider

Distinct strengths include:

Screeners Data Visualizations Factor Exposure Risk Metrics Correlation ETF Overlap Data APIs APIs & SDKs

Interactive web app that visualizes portfolios from the perspective of their underlying assets using a central network diagram and portfolio/assets tabs for drill‑downs.
Supports ETFs, mutual funds and stocks as input assets, with full look‑through to all underlying holdings and tools to understand overlap, sector, geographic and market‑cap concentration.
Risk and efficiency analytics including portfolio standard deviation, beta, diversification labels, fund overlap metrics and efficient‑frontier / Sharpe‑ratio views versus major benchmarks.
ETF and mutual fund screener that filters products by asset class, geography, theme, provider and sector, alongside performance and information panels.

Feature-by-feature breakdown

Attribute	ETF.com	ETF Insider
Categories Which research workflows each platform targets	Shared: ETF Screeners, ETF Overview, ETF Performance, ETF Holdings, Portfolio Unique: ETF Comparison, ETF Fundamentals, ETF Factors, Money Flow, Watchlist, News, IPO, Delisted, Education, Videos, Newsletters	Shared: ETF Screeners, ETF Overview, ETF Performance, ETF Holdings, Portfolio Unique: Screeners, Data Visualizations, Factor Exposure, Risk Metrics, Correlation, ETF Overlap, Data APIs, APIs & SDKs, Blogs
Asset types Supported asset classes and universes	ETFs	ETFs, Mutual Funds, Stocks
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web	Web, API
Pricing High-level pricing models	Free, Subscription	Free, Subscription, Other
Key features Core capabilities called out by each vendor	Unique ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account. ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics. Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period. Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it. ETF Pulse highlights trending funds based on flows and performance indicators. Portfolio Builder to create and track model ETF portfolios, integrating tickers from the screener or compare views.	Unique Interactive web app that visualizes portfolios from the perspective of their underlying assets using a central network diagram and portfolio/assets tabs for drill‑downs. Supports ETFs, mutual funds and stocks as input assets, with full look‑through to all underlying holdings and tools to understand overlap, sector, geographic and market‑cap concentration. Risk and efficiency analytics including portfolio standard deviation, beta, diversification labels, fund overlap metrics and efficient‑frontier / Sharpe‑ratio views versus major benchmarks. ETF and mutual fund screener that filters products by asset class, geography, theme, provider and sector, alongside performance and information panels. Portfolio performance panel with timeframes from 1D to MAX plus tabs for Information, Diversification, Performance, Fund Overlap, Asset Correlations, Beta and Holdings Breakdown. Multiple saved portfolios and featured sample portfolios, with manual ticker entry and CSV import (Symbol and Quantity columns); free accounts can store up to 4 portfolios while Pro unlocks unlimited saved portfolios.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Yes
Editor pick Featured inside curated shortlists	Standard listing	Highlighted

Frequently Asked Questions

Which workflows do ETF.com and ETF Insider both support?

Both platforms cover ETF Screeners, ETF Overview, ETF Performance, ETF Holdings, and Portfolio workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ETF.com and ETF Insider require subscriptions?

Both ETF.com and ETF Insider keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access ETF.com and ETF Insider?

Both ETF.com and ETF Insider prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

ETF.com differentiates itself with ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account., ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics., and Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period., whereas ETF Insider stands out for Interactive web app that visualizes portfolios from the perspective of their underlying assets using a central network diagram and portfolio/assets tabs for drill‑downs., Supports ETFs, mutual funds and stocks as input assets, with full look‑through to all underlying holdings and tools to understand overlap, sector, geographic and market‑cap concentration., and Risk and efficiency analytics including portfolio standard deviation, beta, diversification labels, fund overlap metrics and efficient‑frontier / Sharpe‑ratio views versus major benchmarks..

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