★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Source check: Simply Wall St checked July 29, 2026
Tool Comparison
FT Markets (Markets data - Financial Times) vs Simply Wall St
Pick FT Markets (Markets data - Financial Times) if
FT Markets (Markets data - Financial Times)
Free • Paid plans available · Web · Mobile
- You care about compounding calculator, ETF screeners, and fund analysis, things Simply Wall St doesn't offer
Pick Simply Wall St if
Simply Wall St
Free • From $120/yr · Web · Mobile
- You care about stock ideas, valuation models, and dividends, things FT Markets (Markets data - Financial Times) doesn't offer
- You're a long-term investor who cares more about fundamentals than headlines
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
FT Markets (Markets data - Financial Times) and Simply Wall St cover a lot of the same ground (7 shared categories, including portfolio, watchlist, and alerts), so for the basics you won't go far wrong with either. Simply Wall St simply does more: 19 categories to FT Markets (Markets data - Financial Times)'s 10, including stock ideas, valuation models, and dividends. FT Markets (Markets data - Financial Times) counters by being completely free.
What readers say
FT Markets (Markets data - Financial Times)
Vote once to reveal the community verdict.
Simply Wall St
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Key differences at a glance
- Asset coverage
- FT Markets (Markets data - Financial Times)Adds mutual funds and bonds
- Free trial
- Simply Wall St7 days
- Broader coverage
- Simply Wall St19 vs 10 categories
- Broker sync
- Simply Wall St
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • Paid plans available | Free • From $120/yr |
Free tier | Yes | Yes |
Free trial | — | 7 days |
Plan limits | — | 15 limits: Free: company reports per month: 5, Free: portfolios: 1 +13 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | Yes |
API access | No | No |
Broker sync | No | Yes |
Integrations | — | Plaid, SnapTrade +6 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Long-term Investors +3 more |
Categories covered | 10 | 19 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, Africa |
| Data & capabilities | ||
Data quality | 4 signals: Latency: 15-min Delayed and End of Day, Granularity: EOD +2 more | 5 signals: Latency: End of Day, Granularity: EOD +3 more |
Data partners | — | S&P Global Market Intelligence |
Capabilities | Universe builder | 6 signals: Universe builder, Broker sync +4 more |
Security | — | Encryption in transit |
| Try it | Visit FT Markets (Markets data - Financial Times) | Visit Simply Wall St |
Where each one shines
What FT Markets (Markets data - Financial Times) and Simply Wall St each do best.ShowHide
Where each one shines
What FT Markets (Markets data - Financial Times) and Simply Wall St each do best.What FT Markets (Markets data - Financial Times) does best
- Tracking global equities, ETFs, mutual funds, bonds, commodities, and currencies through FT market pages.
- Watchlists, portfolio tracking, alerts, equity screeners, fund screeners, and a compound growth calculator from the markets tools hub.
- Tools for building watchlists and manual portfolios with a free FT account, then connect instrument pages to related FT news.
- Support for setting price or news alerts and manage delivery through the site or myFT email preferences.
- World Markets and sector pages for interactive charts, overlays, and performance comparisons.
What Simply Wall St does best
- Research coverage for global stocks through visual company reports that summarize valuation, future growth, past performance, financial health, and dividends.
- The Snowflake report format to move from a high-level visual score into detailed sections, methodology notes, financials, risks, and supporting data.
- Discovery tools for ideas through curated themes such as undervalued companies, dividend stocks, insider buying, sectors, industries, and thematic lists.
- The stock screener to filter by market, industry, value, growth, income, risk, and other fundamental metrics, with saved screeners and alerts on paid plans.
- Tracking portfolios with visual dashboards, portfolio Snowflake views, performance versus market, diversification, sector and region exposure, and holding-level fundamentals.
Every detail we compared
Every tracked attribute for FT Markets (Markets data - Financial Times) and Simply Wall St, side by side.ShowHide
Every detail we compared
Every tracked attribute for FT Markets (Markets data - Financial Times) and Simply Wall St, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsMutual FundsBondsCommoditiesCurrencies | StocksETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersLong-term InvestorsValue InvestorsGrowth InvestorsDividend Investors |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACAfrica |
Coverage details | Identifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | 15-min DelayedEnd of Day | End of Day |
Data granularity | EOD | EOD |
Pricing sources | Not specified | Vendor |
Data partners | Not specified | S&P Global Market Intelligence |
| Access & integrations | ||
Import methods | Manual | BrokerOAuthCSVManual |
Integrations | Not specified | PlaidSnapTradeRobinhoodFidelityInteractive BrokersCharles SchwabE*TRADEVanguard |
Export formats | PDF | ExcelPDF |
| Plans & trust | ||
Security & compliance | Not specified | Encryption in transit |
Capability signals | Universe builder | Universe builderBroker syncPortfolio attributionTax lotsMulti-currencyCost basis: FIFO |
Vendor & support | The Financial Times Ltd.Country: United KingdomSupport: Email | Simply Wall Street Pty LtdCountry: AustraliaFounded 2014Support: Email |
Curation ratings | Methodology 4/5Reliability 4/5UX 4/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Free“Free (Registered)” | Freecompany reports per month: 5 · portfolios: 1 · +3 more |
| Entry paid plan | Subscription“FT Digital (Subscriber)” | $120/yr≈ $10/mo“Premium”company reports per month: 30 · portfolios: 3 · +3 more |
| Top plan | — | $240/yr≈ $20/mo“Unlimited”company reports per month: Unlimited · portfolios: Unlimited · +3 more |
| Free trial | — | 7 days |
Questions we keep getting
What's the difference between FT Markets (Markets data - Financial Times) and Simply Wall St?
FT Markets (Markets data - Financial Times) leans toward portfolio, watchlist, and alerts, while Simply Wall St puts more weight on stock ideas, screeners, and data visualizations. They overlap in 7 categories, so for most people it comes down to workflow preference and price.
How much do FT Markets (Markets data - Financial Times) and Simply Wall St cost?
Good news: both FT Markets (Markets data - Financial Times) and Simply Wall St have free plans, so you can run them side by side and only pay if you hit a wall.
Should I choose FT Markets (Markets data - Financial Times) or Simply Wall St?
It depends on what you're after. Pick FT Markets (Markets data - Financial Times) if compounding calculator and ETF screeners matter to you; go with Simply Wall St if you'd rather have stock ideas and valuation models. And if you only need the basics both share, let price decide.
What asset classes do FT Markets (Markets data - Financial Times) and Simply Wall St cover?
Both cover stocks and ETFs. FT Markets (Markets data - Financial Times) also handles mutual funds, bonds, and commodities.
Can I export data from FT Markets (Markets data - Financial Times) and Simply Wall St?
Simply Wall St exports to Excel. FT Markets (Markets data - Financial Times) is stingier about getting data out.
Can FT Markets (Markets data - Financial Times) or Simply Wall St connect to my broker?
Simply Wall St syncs with brokers automatically. With FT Markets (Markets data - Financial Times), you're entering holdings by hand or importing files.
Which has a better stock screener: FT Markets (Markets data - Financial Times) or Simply Wall St?
Both FT Markets (Markets data - Financial Times) and Simply Wall St include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with FT Markets (Markets data - Financial Times) or Simply Wall St?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.