Tool Comparison
Simply Wall St vs Sure Dividend
- Paid from
- $10.95/mo
- Free plan
- Yes
- Platforms
- Web, Mobile
Best if
- You'd rather start free and only pay if you outgrow it
- You want the cheaper way in: plans start at $10.95/mo instead of $49/mo
- You do a lot of your research from your phone
- Paid from
- $49/mo
- Free plan
- No
- Platforms
- Web
Best if
- You want scores.
Start here
Simply Wall St
Free • From $131.40/yr · Web · Mobile
- You'd rather start free and only pay if you outgrow it
- You want the cheaper way in: plans start at $10.95/mo instead of $49/mo
- You do a lot of your research from your phone
Pick Sure Dividend instead if
Sure Dividend
From $49/mo · Web
- You want scores.
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
Simply Wall St and Sure Dividend cover a lot of the same ground (5 shared categories, including stock ideas, financials, and valuation models), so for the basics you won't go far wrong with either. Simply Wall St simply does more: 19 categories to Sure Dividend's 6, including screeners, data visualizations, and portfolio, plus a mobile app. Sure Dividend counters by keeping things simpler.
What readers say
Simply Wall St
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Sure Dividend
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Key differences at a glance
- Free plan
- Simply Wall St
- Cheaper paid plan
- Simply Wall St$10.95/mo vs $49/mo
- Broader coverage
- Simply Wall St19 vs 6 categories
- Mobile app
- Simply Wall St
- Broker sync
- Simply Wall St
- Asset coverage
- Simply Wall StAdds ETFs
What Simply Wall St does best
- Visual reports cover valuation, future growth, past performance, financial health, and dividends for stocks in more than 90 markets.
- Snowflake reports link a five-part visual score to detailed sections, financials, risks, methodology, and source data.
- Curated lists cover undervalued companies, dividend stocks, insider buying, sectors, industries, and investment themes.
- The screener filters by market, industry, value, growth, income, risk, and other fundamental measures.
- Portfolio dashboards show market-relative performance, diversification, sector and region exposure, and holding fundamentals.
What Sure Dividend does best
- Sure Dividend Core, High Yield, and Growth publish monthly income-stock research.
- Access the Sure Analysis Research Database for 900+ income securities with quarterly 3-page reports.
- The daily-updated SARD ranking spreadsheet for expected returns, fair value estimates, and Dividend Risk Scores.
- Review historical reports and weekly Top-10 emails as part of the SARD workflow.
- Download support for free Excel spreadsheets for popular dividend lists such as Dividend Aristocrats and MLPs.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $131.40/yr | From $49/mo |
Free tier | Yes | No |
Free trial | 7 days | 7 days |
Plan limits | 9 limits: Free: company reports per month: 5, Free: portfolios: 1 +7 more | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | No |
API access | No | No |
Broker sync | Yes | No |
Integrations | Plaid, SnapTrade +6 more | — |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Long-term Investors +3 more | — |
Categories covered | 19 | 6 |
Regions | North America, Europe, APAC, Africa | — |
| Data & capabilities | ||
Data quality | 5 signals: Latency: End of Day, Granularity: EOD +3 more | Latency: End of Day and Granularity: EOD |
Data partners | S&P Global Market Intelligence | — |
Capabilities | 6 signals: Universe builder, Broker sync +4 more | — |
Security | Encryption at rest and Encryption in transit | — |
| Try it | Visit Simply Wall St | Visit Sure Dividend |
Standout features
The best features of Simply Wall St and Sure Dividend.ShowHide
Standout features
What Simply Wall St does best
- Visual reports cover valuation, future growth, past performance, financial health, and dividends for stocks in more than 90 markets.
- Snowflake reports link a five-part visual score to detailed sections, financials, risks, methodology, and source data.
- Curated lists cover undervalued companies, dividend stocks, insider buying, sectors, industries, and investment themes.
- The screener filters by market, industry, value, growth, income, risk, and other fundamental measures.
- Portfolio dashboards show market-relative performance, diversification, sector and region exposure, and holding fundamentals.
What Sure Dividend does best
- Sure Dividend Core, High Yield, and Growth publish monthly income-stock research.
- Access the Sure Analysis Research Database for 900+ income securities with quarterly 3-page reports.
- The daily-updated SARD ranking spreadsheet for expected returns, fair value estimates, and Dividend Risk Scores.
- Review historical reports and weekly Top-10 emails as part of the SARD workflow.
- Download support for free Excel spreadsheets for popular dividend lists such as Dividend Aristocrats and MLPs.
All details
Every attribute we track for Simply Wall St and Sure Dividend.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFs | Stocks |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersLong-term InvestorsValue InvestorsGrowth InvestorsDividend Investors | Not specified |
Regions | North AmericaEuropeAPACAfrica | Not specified |
Coverage details | Identifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | End of Day | End of Day |
Data granularity | EOD | EOD |
Pricing sources | Vendor | Not specified |
Data partners | S&P Global Market Intelligence | Not specified |
| Access & integrations | ||
Import methods | BrokerOAuthCSVManual | Not specified |
Integrations | PlaidSnapTradeRobinhoodFidelityInteractive BrokersCharles SchwabE*TRADEVanguard | Not specified |
Export formats | ExcelPDF | ExcelPDF |
| Plans & trust | ||
Security & compliance | Encryption at restEncryption in transit | Not specified |
Capability signals | Universe builderBroker syncPortfolio attributionTax lotsMulti-currencyCost basis: FIFO | Not specified |
Vendor & support | Simply Wall Street Pty LtdCountry: AustraliaFounded 2014Support: Email | Sure DividendFounded 2014Support: Email |
Curation ratings | Not specified | Methodology 3/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | Freecompany reports per month: 5 · portfolios: 1 · +1 more | — |
| Entry paid plan | $131.40/yr≈ $10.95/mo“Premium”company reports per month: 30 · portfolios: 3 · +1 more | $49/mo“Core / High Yield / Growth Newsletter” |
| Top plan | $258/yr≈ $21.50/mo“Unlimited”company reports per month: Unlimited · portfolios: Unlimited · +1 more | $999/yr≈ $83.25/mo“Sure Analysis Research Database - Annual” |
| Free trial | 7 days | 7 days |
Questions we keep getting
What's the difference between Simply Wall St and Sure Dividend?
Simply Wall St leans toward stock ideas, screeners, and data visualizations, while Sure Dividend puts more weight on stock ideas, valuation models, and financials. They overlap in 5 categories, so for most people it comes down to workflow preference and price.
Is Simply Wall St or Sure Dividend free to use?
Simply Wall St has a free tier, so you can get started without paying anything. Sure Dividend is paid-only. If budget matters, start with Simply Wall St and see how far it takes you before opening your wallet.
Can I use Simply Wall St or Sure Dividend on my phone?
Simply Wall St lists a dedicated mobile app, so it travels better. Sure Dividend doesn't list a dedicated mobile app; its documented access is web.
Should I choose Simply Wall St or Sure Dividend?
It depends on what you're after. Pick Simply Wall St if screeners and data visualizations matter to you; go with Sure Dividend if you'd rather have scores. And if you only need the basics both share, let price decide.
What asset classes do Simply Wall St and Sure Dividend cover?
Both cover stocks. Simply Wall St also handles ETFs.
Can I export data from Simply Wall St and Sure Dividend?
Yes, both export to spreadsheets (Excel), which is handy if you like running your own numbers.
Can Simply Wall St or Sure Dividend connect to my broker?
Simply Wall St syncs with brokers automatically. With Sure Dividend, you're entering holdings by hand or importing files.
Which has a better stock screener: Simply Wall St or Sure Dividend?
Simply Wall St has a stock screener for surfacing ideas; Sure Dividend doesn't, and focuses its energy elsewhere.
Can I track my portfolio with Simply Wall St or Sure Dividend?
Simply Wall St handles portfolio tracking. Sure Dividend is really a research tool; you'd track your portfolio elsewhere.
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This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.