★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Source checks: Simply Wall St checked July 29, 2026 · Sure Dividend checked August 4, 2026
Tool Comparison
Simply Wall St vs Sure Dividend
Start here
Simply Wall St
Free • From $120/yr · Web · Mobile
- You'd rather start free and only pay if you outgrow it
- You want the cheaper way in: plans start at $10/mo instead of $49/mo
- You do a lot of your research from your phone
Pick Sure Dividend instead if
Sure Dividend
From $49/mo · Web
- You care about scores, something Simply Wall St doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
Simply Wall St and Sure Dividend cover a lot of the same ground (5 shared categories, including stock ideas, financials, and valuation models), so for the basics you won't go far wrong with either. Simply Wall St simply does more: 19 categories to Sure Dividend's 6, including screeners, data visualizations, and portfolio, plus a mobile app. Sure Dividend counters by keeping things simpler.
What readers say
Simply Wall St
Vote once to reveal the community verdict.
Sure Dividend
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Key differences at a glance
- Free plan
- Simply Wall St
- Cheaper paid plan
- Simply Wall St$10/mo vs $49/mo
- Free trial
- Simply Wall St7 days
- Broader coverage
- Simply Wall St19 vs 6 categories
- Mobile app
- Simply Wall St
- Broker sync
- Simply Wall St
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $120/yr | From $49/mo |
Free tier | Yes | No |
Free trial | 7 days | — |
Plan limits | 15 limits: Free: company reports per month: 5, Free: portfolios: 1 +13 more | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | No |
API access | No | No |
Broker sync | Yes | No |
Integrations | Plaid, SnapTrade +6 more | — |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Long-term Investors +3 more | — |
Categories covered | 19 | 6 |
Regions | North America, Europe, APAC, Africa | — |
| Data & capabilities | ||
Data quality | 5 signals: Latency: End of Day, Granularity: EOD +3 more | Latency: End of Day and Granularity: EOD |
Data partners | S&P Global Market Intelligence | — |
Capabilities | 6 signals: Universe builder, Broker sync +4 more | — |
Security | Encryption in transit | — |
| Try it | Visit Simply Wall St | Visit Sure Dividend |
Where each one shines
What Simply Wall St and Sure Dividend each do best.ShowHide
Where each one shines
What Simply Wall St and Sure Dividend each do best.What Simply Wall St does best
- Research coverage for global stocks through visual company reports that summarize valuation, future growth, past performance, financial health, and dividends.
- The Snowflake report format to move from a high-level visual score into detailed sections, methodology notes, financials, risks, and supporting data.
- Discovery tools for ideas through curated themes such as undervalued companies, dividend stocks, insider buying, sectors, industries, and thematic lists.
- The stock screener to filter by market, industry, value, growth, income, risk, and other fundamental metrics, with saved screeners and alerts on paid plans.
- Tracking portfolios with visual dashboards, portfolio Snowflake views, performance versus market, diversification, sector and region exposure, and holding-level fundamentals.
What Sure Dividend does best
- Sure Dividend Core, High Yield, Growth, Top 10 Dividend Elite, Top 10 REITs, and related newsletter services for curated income-stock ideas.
- Access to the Sure Analysis Research Database for 900+ income securities with quarterly 3-page reports.
- The daily-updated SARD ranking spreadsheet for expected returns, fair value estimates, and Dividend Risk Scores.
- Views for reviewing historical reports and weekly Top-10 emails as part of the SARD workflow.
- Download support for free Excel spreadsheets for popular dividend lists such as Dividend Aristocrats and MLPs.
Every detail we compared
Every tracked attribute for Simply Wall St and Sure Dividend, side by side.ShowHide
Every detail we compared
Every tracked attribute for Simply Wall St and Sure Dividend, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFs | Stocks |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersLong-term InvestorsValue InvestorsGrowth InvestorsDividend Investors | Not specified |
Regions | North AmericaEuropeAPACAfrica | Not specified |
Coverage details | Identifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | End of Day | End of Day |
Data granularity | EOD | EOD |
Pricing sources | Vendor | Not specified |
Data partners | S&P Global Market Intelligence | Not specified |
| Access & integrations | ||
Import methods | BrokerOAuthCSVManual | Not specified |
Integrations | PlaidSnapTradeRobinhoodFidelityInteractive BrokersCharles SchwabE*TRADEVanguard | Not specified |
Export formats | ExcelPDF | ExcelPDF |
| Plans & trust | ||
Security & compliance | Encryption in transit | Not specified |
Capability signals | Universe builderBroker syncPortfolio attributionTax lotsMulti-currencyCost basis: FIFO | Not specified |
Vendor & support | Simply Wall Street Pty LtdCountry: AustraliaFounded 2014Support: Email | Sure DividendFounded 2014Support: Email |
Curation ratings | Not specified | Methodology 3/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Freecompany reports per month: 5 · portfolios: 1 · +3 more | — |
| Entry paid plan | $120/yr≈ $10/mo“Premium”company reports per month: 30 · portfolios: 3 · +3 more | $49/mo“Core / High Yield / Growth Newsletter” |
| Top plan | $240/yr≈ $20/mo“Unlimited”company reports per month: Unlimited · portfolios: Unlimited · +3 more | $83.25/mo“Sure Analysis Research Database – Annual” |
| Free trial | 7 days | — |
Questions we keep getting
What's the difference between Simply Wall St and Sure Dividend?
Simply Wall St leans toward stock ideas, screeners, and data visualizations, while Sure Dividend puts more weight on stock ideas, valuation models, and financials. They overlap in 5 categories, so for most people it comes down to workflow preference and price.
Is Simply Wall St or Sure Dividend free to use?
Simply Wall St has a free tier, so you can get started without paying anything. Sure Dividend is paid-only. If budget matters, start with Simply Wall St and see how far it takes you before opening your wallet.
Can I use Simply Wall St or Sure Dividend on my phone?
Simply Wall St lists a dedicated mobile app, so it travels better. Sure Dividend doesn't list a dedicated mobile app; its documented access is web.
Should I choose Simply Wall St or Sure Dividend?
It depends on what you're after. Pick Simply Wall St if screeners and data visualizations matter to you; go with Sure Dividend if you'd rather have scores. And if you only need the basics both share, let price decide.
What asset classes do Simply Wall St and Sure Dividend cover?
Both cover stocks. Simply Wall St also handles ETFs.
Can I export data from Simply Wall St and Sure Dividend?
Yes, both export to spreadsheets (Excel), which is handy if you like running your own numbers.
Can Simply Wall St or Sure Dividend connect to my broker?
Simply Wall St syncs with brokers automatically. With Sure Dividend, you're entering holdings by hand or importing files.
Which has a better stock screener: Simply Wall St or Sure Dividend?
Simply Wall St has a stock screener for surfacing ideas; Sure Dividend doesn't, and focuses its energy elsewhere.
Can I track my portfolio with Simply Wall St or Sure Dividend?
Simply Wall St handles portfolio tracking. Sure Dividend is really a research tool; you'd track your portfolio elsewhere.
Keep researching
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.