VOL. XCIV, NO. 247

★ A CURATED DIRECTORY OF FINANCIAL TOOLS AND RESOURCES ★

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Friday, December 26, 2025

Tool Comparison

Simply Wall St vs TradeZella comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Simply Wall St adds Stock Ideas, Screeners, Watchlist, Financials, Valuation Models, Dividends, Insider Data, Institutional Data, Management Performance, Management Compensation, News, Alerts, Videos, Blogs, Newsletters, Broker Connectors, and Dividend coverage that TradeZella skips.

TradeZella includes Backtesting, Custom Dashboards, and Risk Metrics categories that Simply Wall St omits.

Simply Wall St has a free tier, while TradeZella requires a paid plan.

Simply Wall St ships a mobile app. TradeZella is web/desktop only.

In depth comparison

Simply Wall St

simplywall.st

Editor’s pick Hands-on review

Visual, fundamentals‑driven research and portfolio platform for long‑term stock investors. Freemium model with Free, Premium and Unlimited tiers; Free includes 5 company reports/month and 1 portfolio (10 holdings), Premium increases report and portfolio limits and adds broker linking, and Unlimited unlocks unlimited company reports, larger portfolio limits and Excel/PDF export tools.

Platforms

WebMobile

Pricing

FreeSubscription

Quick highlights

Global coverage of over 120,000 listed stocks across ~90 markets, with fundamentals and estimates powered by S&P Global Market Intelligence and analyzed using a documented quantitative model.
Company “Snowflake” reports visualize five key dimensions - valuation, future growth, past performance, financial health, and dividends - into a single infographic, with detailed drill‑down sections and methodology explained in the help center and GitHub docs.
Investing Ideas hub with curated themes such as undervalued companies, dividend powerhouses, recent insider buying and sector/thematic lists (AI, nuclear energy, cybersecurity, etc.).
Stock Screener & Alerts lets users filter the global universe by market, industry and dozens of fundamentals (value, growth, income and risk metrics) and set saved screeners with alerts; Free has “Limited” screener access, Premium supports 3 saved screeners, and Unlimited supports 10.
Built‑in news and “Global Market Insights” articles, plus important updates (earnings, price moves, new risks) and weekly market insights emails for holdings and watchlists.

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TradeZella

tradezella.com

Web-based trade journaling, analytics, backtesting, and trade replay platform. Not a brokerage: trades are executed on your broker and imported into TradeZella for tracking/analysis. Imports support auto-sync, file upload, or manual entry, with many broker integrations across stocks/options/forex/futures/crypto. Plan gating: Basic is limited to 1 account, 1GB storage, 3 playbooks, and 5 mentor invites; Premium/Pro unlock unlimited accounts/playbooks/mentor invites and 5GB storage (annual plans include a 14-day money-back guarantee).

Platforms

Web

Pricing

Subscription

Quick highlights

Trade imports via auto-sync, file upload, or manual input; supports commissions/fees, breakeven settings, and trade sharing.
Broker integrations across multiple markets (stocks/options/forex/futures/crypto); examples include Interactive Brokers, Robinhood, Charles Schwab, MetaTrader 4/5, Oanda, Bybit, and Coinbase.
Customizable analytics dashboard and drill-down reporting (TradeZella lists 50+ advanced reports, plus "Risk Reports" based on R-multiple/position size).
Trade Tracking page per trade: stats (including SL/PT + customizable metrics), execution details, playbook attachment, images/attachments, notes, plus share + replay actions.
Tagging and filtering: tags and categories, custom tag categories, and advanced global filters to analyze subsets of trades.

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Where they differ

Simply Wall St

Distinct strengths include:

Stock Ideas Screeners Watchlist Financials Valuation Models Dividends Insider Data Institutional Data

Global coverage of over 120,000 listed stocks across ~90 markets, with fundamentals and estimates powered by S&P Global Market Intelligence and analyzed using a documented quantitative model.
Company “Snowflake” reports visualize five key dimensions - valuation, future growth, past performance, financial health, and dividends - into a single infographic, with detailed drill‑down sections and methodology explained in the help center and GitHub docs.
Investing Ideas hub with curated themes such as undervalued companies, dividend powerhouses, recent insider buying and sector/thematic lists (AI, nuclear energy, cybersecurity, etc.).
Stock Screener & Alerts lets users filter the global universe by market, industry and dozens of fundamentals (value, growth, income and risk metrics) and set saved screeners with alerts; Free has “Limited” screener access, Premium supports 3 saved screeners, and Unlimited supports 10.

TradeZella

Distinct strengths include:

Backtesting Custom Dashboards Risk Metrics

Trade imports via auto-sync, file upload, or manual input; supports commissions/fees, breakeven settings, and trade sharing.
Broker integrations across multiple markets (stocks/options/forex/futures/crypto); examples include Interactive Brokers, Robinhood, Charles Schwab, MetaTrader 4/5, Oanda, Bybit, and Coinbase.
Customizable analytics dashboard and drill-down reporting (TradeZella lists 50+ advanced reports, plus "Risk Reports" based on R-multiple/position size).
Trade Tracking page per trade: stats (including SL/PT + customizable metrics), execution details, playbook attachment, images/attachments, notes, plus share + replay actions.

Feature-by-feature breakdown

Attribute	Simply Wall St	TradeZella
Categories Which research workflows each platform targets	Shared: Data Visualizations, Portfolio, Education Unique: Stock Ideas, Screeners, Watchlist, Financials, Valuation Models, Dividends, Insider Data, Institutional Data, Management Performance, Management Compensation, News, Alerts, Videos, Blogs, Newsletters, Broker Connectors, Dividend	Shared: Data Visualizations, Portfolio, Education Unique: Backtesting, Custom Dashboards, Risk Metrics
Asset types Supported asset classes and universes	Stocks, ETFs, Funds	Stocks, Options, Currencies, Futures, Cryptos
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, Mobile	Web
Pricing High-level pricing models	Free, Subscription	Subscription
Key features Core capabilities called out by each vendor	Unique Global coverage of over 120,000 listed stocks across ~90 markets, with fundamentals and estimates powered by S&P Global Market Intelligence and analyzed using a documented quantitative model. Company “Snowflake” reports visualize five key dimensions - valuation, future growth, past performance, financial health, and dividends - into a single infographic, with detailed drill‑down sections and methodology explained in the help center and GitHub docs. Investing Ideas hub with curated themes such as undervalued companies, dividend powerhouses, recent insider buying and sector/thematic lists (AI, nuclear energy, cybersecurity, etc.). Stock Screener & Alerts lets users filter the global universe by market, industry and dozens of fundamentals (value, growth, income and risk metrics) and set saved screeners with alerts; Free has “Limited” screener access, Premium supports 3 saved screeners, and Unlimited supports 10. Built‑in news and “Global Market Insights” articles, plus important updates (earnings, price moves, new risks) and weekly market insights emails for holdings and watchlists. Portfolio Tracker supports multiple portfolios with visual dashboards, portfolio snowflake, performance vs market, diversification by sector/region/holding and key fundamental breakdowns.	Unique Trade imports via auto-sync, file upload, or manual input; supports commissions/fees, breakeven settings, and trade sharing. Broker integrations across multiple markets (stocks/options/forex/futures/crypto); examples include Interactive Brokers, Robinhood, Charles Schwab, MetaTrader 4/5, Oanda, Bybit, and Coinbase. Customizable analytics dashboard and drill-down reporting (TradeZella lists 50+ advanced reports, plus "Risk Reports" based on R-multiple/position size). Trade Tracking page per trade: stats (including SL/PT + customizable metrics), execution details, playbook attachment, images/attachments, notes, plus share + replay actions. Tagging and filtering: tags and categories, custom tag categories, and advanced global filters to analyze subsets of trades. Risk/performance metrics surfaced on dashboard widgets (e.g., profit factor, expectancy, max drawdown), with multiple views (e.g., percentage, R-multiple, ticks/pips for relevant markets).
Tested Verified by hands-on testing inside Find My Moat	Yes	Not yet
Editor pick Featured inside curated shortlists	Highlighted	Standard listing

Frequently Asked Questions

Which workflows do Simply Wall St and TradeZella both support?

Both platforms cover Data Visualizations, Portfolio, and Education workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

Simply Wall St offers a free entry point, while TradeZella requires a paid subscription. Review the pricing table to see how the paid tiers compare.

Which tool has mobile access?

Simply Wall St ships a dedicated mobile experience, while TradeZella focuses on web or desktop access.

What unique strengths set the two platforms apart?

Simply Wall St differentiates itself with Global coverage of over 120,000 listed stocks across ~90 markets, with fundamentals and estimates powered by S&P Global Market Intelligence and analyzed using a documented quantitative model., Company “Snowflake” reports visualize five key dimensions - valuation, future growth, past performance, financial health, and dividends - into a single infographic, with detailed drill‑down sections and methodology explained in the help center and GitHub docs., and Investing Ideas hub with curated themes such as undervalued companies, dividend powerhouses, recent insider buying and sector/thematic lists (AI, nuclear energy, cybersecurity, etc.)., whereas TradeZella stands out for Trade imports via auto-sync, file upload, or manual input; supports commissions/fees, breakeven settings, and trade sharing., Broker integrations across multiple markets (stocks/options/forex/futures/crypto); examples include Interactive Brokers, Robinhood, Charles Schwab, MetaTrader 4/5, Oanda, Bybit, and Coinbase., and Customizable analytics dashboard and drill-down reporting (TradeZella lists 50+ advanced reports, plus "Risk Reports" based on R-multiple/position size)..

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