VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Tuesday, October 28, 2025

Tool Comparison

Barron's vs ETF Central comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Barron's adds Alerts, and Newsletters coverage that ETF Central skips.

ETF Central includes ETF Screeners, ETF Comparison, Data Visualizations, Money Flow, ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, Education, and Courses & Certs categories that Barron's omits.

ETF Central keeps a free entry point that Barron's lacks.

Barron's ships a mobile app. ETF Central is web/desktop only.

In depth comparison

Barron's logo

Barron's

barrons.com

Subscription news and analysis service for investors. Digital plans cover Barrons.com and the mobile/tablet apps, while Print + Digital adds weekly Saturday delivery of the magazine. Most premium content is paywalled. Subscriptions also include newsletters, market alerts, and watchlist functionality.

Platforms

WebMobile

Pricing

Subscription

Quick highlights

  • Subscription options: Digital (Barrons.com + apps) or Print + Digital (adds Saturday home delivery).
  • Weekly Barron's Magazine with each issue available online.
  • Email newsletters on a range of market and investing topics, with preferences managed through the Customer Center.
  • Web and mobile notifications for breaking news and major stories.
  • Dedicated mobile apps for iOS and Android.

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ETF Central logo

ETF Central

etfcentral.com

Free, NYSE‑partnered portal by Trackinsight for U.S. ETFs (~3,000). Features include a taxonomy‑driven ETF screener, side‑by‑side comparison (performance/liquidity/risk/exposure/holdings), ‘Segments on the move’ (flows & performance), a personal Watchlist with one‑click Excel export, timely news (incl. VettaFi bylines), the ETF U education library, podcasts, and a path to the ETF Institute (CETF). No public API or trading/execution.

Platforms

Web

Pricing

Free

Quick highlights

  • ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters.
  • Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings.
  • Segments dashboard showing movers by performance and fund flows with time toggles.
  • Watchlist: track up to 100 ETFs, customize 27 columns, and export to Excel.
  • Latest ETF news stream (includes VettaFi authors), plus a dedicated Podcasts page.

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Where they differ

Barron's

Distinct strengths include:

  • Subscription options: Digital (Barrons.com + apps) or Print + Digital (adds Saturday home delivery).
  • Weekly Barron's Magazine with each issue available online.
  • Email newsletters on a range of market and investing topics, with preferences managed through the Customer Center.
  • Web and mobile notifications for breaking news and major stories.

ETF Central

Distinct strengths include:

  • ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters.
  • Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings.
  • Segments dashboard showing movers by performance and fund flows with time toggles.
  • Watchlist: track up to 100 ETFs, customize 27 columns, and export to Excel.

Feature-by-feature breakdown

AttributeBarron'sETF Central
Categories

Which research workflows each platform targets

Shared: News, Videos, Watchlist

Unique: Alerts, Newsletters

Shared: News, Videos, Watchlist

Unique: ETF Screeners, ETF Comparison, Data Visualizations, Money Flow, ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, Education, Courses & Certs

Asset types

Supported asset classes and universes

Stocks, ETFs, Mutual Funds

ETFs

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, Mobile

Web

Pricing

High-level pricing models

Subscription

Free

Key features

Core capabilities called out by each vendor

Unique

  • Subscription options: Digital (Barrons.com + apps) or Print + Digital (adds Saturday home delivery).
  • Weekly Barron's Magazine with each issue available online.
  • Email newsletters on a range of market and investing topics, with preferences managed through the Customer Center.
  • Web and mobile notifications for breaking news and major stories.
  • Dedicated mobile apps for iOS and Android.
  • Podcasts including *Streetwise*, *Barron’s Live*, and *At Barron’s*.

Unique

  • ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters.
  • Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings.
  • Segments dashboard showing movers by performance and fund flows with time toggles.
  • Watchlist: track up to 100 ETFs, customize 27 columns, and export to Excel.
  • Latest ETF news stream (includes VettaFi authors), plus a dedicated Podcasts page.
  • ETF U education hub and linkout to The ETF Institute (CETF certification).
Tested

Verified by hands-on testing inside Find My Moat

Not yet

Not yet

Editor pick

Featured inside curated shortlists

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Frequently Asked Questions

Which workflows do Barron's and ETF Central both support?

Both platforms cover News, Videos, and Watchlist workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

ETF Central offers a free entry point, while Barron's requires a paid subscription. Review the pricing table to see how the paid tiers compare.

Which tool has mobile access?

Barron's ships a dedicated mobile experience, while ETF Central focuses on web or desktop access.

What unique strengths set the two platforms apart?

Barron's differentiates itself with Subscription options: Digital (Barrons.com + apps) or Print + Digital (adds Saturday home delivery)., Weekly Barron's Magazine with each issue available online., and Email newsletters on a range of market and investing topics, with preferences managed through the Customer Center., whereas ETF Central stands out for ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters., Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings., and Segments dashboard showing movers by performance and fund flows with time toggles..

Keep exploring

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.