Tool Comparison
ETF Insider vs MarketXLS
- Paid from
- $14/mo
- Free plan
- Yes
- Platforms
- Web, API
Best if
- You'd rather start free and only pay if you outgrow it
- You want the cheaper way in: plans start at $14/mo instead of $70.83/mo
- You want an API so you can script or automate things
- Paid from
- $70.83/mo
- Free plan
- No
- Platforms
- Desktop, Web
Best if
- Delayed quotes won't cut it; you need real-time data
- You want sheets / excel add-ins, broker connectors, and screeners.
Pick ETF Insider if
ETF Insider
Free • From $14/mo · Web · API
- You'd rather start free and only pay if you outgrow it
- You want the cheaper way in: plans start at $14/mo instead of $70.83/mo
- You want an API so you can script or automate things
Pick MarketXLS if
MarketXLS
From $850/yr · Desktop · Web
- Delayed quotes won't cut it; you need real-time data
- You want sheets / excel add-ins, broker connectors, and screeners.
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
ETF Insider and MarketXLS cover a lot of the same ground (5 shared categories, including risk metrics, portfolio, and correlation), so for the basics you won't go far wrong with either. MarketXLS simply does more: 16 categories to ETF Insider's 10, including sheets / excel add-ins, broker connectors, and screeners. ETF Insider counters by letting you start free.
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Key differences at a glance
- Free plan
- ETF Insider
- Cheaper paid plan
- ETF Insider$14/mo vs $70.83/mo
- Broader coverage
- MarketXLS16 vs 10 categories
- Desktop app
- MarketXLS
- API access
- ETF Insider
- Real-time data
- MarketXLS
What ETF Insider does best
- Inspect ETF, mutual-fund, and stock portfolios through a network view of underlying holdings.
- Analysis of ETF overlap, fund overlap, sector concentration, geography exposure, market-cap exposure, and single-name concentration risk.
- Portfolio tabs for performance, diversification, asset correlations, beta, fund overlap, and holdings breakdown.
- Screening for ETFs and mutual funds by asset class, geography, theme, provider, sector, performance, and related fund information.
- Compare portfolio risk and efficiency with standard deviation, beta, diversification labels, Sharpe ratios, and efficient-frontier charts.
What MarketXLS does best
- Use more than 1,000 market-data and analysis functions in Excel on Windows, Mac, and the web, or in Google Sheets.
- Access quotes, fundamentals, historical statements, ETF data, options data, mutual-fund data, crypto pairs, FRED economic series, and selected technical data into workbooks.
- Real-time streaming quotes on Advanced and Business plans for covered U.S. and Canadian stocks, ETFs, and options.
- Standard defaults to 15-minute delayed stock, ETF, and crypto data, with EOD options, mutual-fund, and economic data.
- Analyze options chains, Greeks, implied volatility, order flow, strategy profit and loss, and broker symbols.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $14/mo | From $850/yr |
Free tier | Yes | No |
Free trial | — | — |
Plan limits | 5 limits: Free: saved portfolios: 4, Free: holdings depth: Limited full holdings data +3 more | 9 limits: Standard: stock etf delay minutes: 15, Standard: options timing: End of day +7 more |
| Platforms & access | ||
Web app | Yes | Yes |
Desktop app | No | Yes |
Mobile app | No | No |
API access | Yes | No |
Broker sync | No | No |
Integrations | — | Interactive Brokers, Thinkorswim +11 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +3 more | — |
Categories covered | 10 | 16 |
Regions | North America | North America, Europe, APAC |
| Data & capabilities | ||
Data quality | — | 4 signals: Latency: Real-time, 15-min Delayed, and End of Day, Granularity: Minute and EOD +2 more |
Data partners | SEC EDGAR and Issuer Websites | — |
Capabilities | 3 signals: Factor exposure, Portfolio factor exposure +1 more | 5 signals: Factors: Value, Quality, and Momentum, Multi-leg options +3 more |
Security | — | Status page |
| Try it | Visit ETF Insider | Visit MarketXLS |
Standout features
The best features of ETF Insider and MarketXLS.ShowHide
Standout features
What ETF Insider does best
- Inspect ETF, mutual-fund, and stock portfolios through a network view of underlying holdings.
- Analysis of ETF overlap, fund overlap, sector concentration, geography exposure, market-cap exposure, and single-name concentration risk.
- Portfolio tabs for performance, diversification, asset correlations, beta, fund overlap, and holdings breakdown.
- Screening for ETFs and mutual funds by asset class, geography, theme, provider, sector, performance, and related fund information.
- Compare portfolio risk and efficiency with standard deviation, beta, diversification labels, Sharpe ratios, and efficient-frontier charts.
What MarketXLS does best
- Use more than 1,000 market-data and analysis functions in Excel on Windows, Mac, and the web, or in Google Sheets.
- Access quotes, fundamentals, historical statements, ETF data, options data, mutual-fund data, crypto pairs, FRED economic series, and selected technical data into workbooks.
- Real-time streaming quotes on Advanced and Business plans for covered U.S. and Canadian stocks, ETFs, and options.
- Standard defaults to 15-minute delayed stock, ETF, and crypto data, with EOD options, mutual-fund, and economic data.
- Analyze options chains, Greeks, implied volatility, order flow, strategy profit and loss, and broker symbols.
All details
Every attribute we track for ETF Insider and MarketXLS.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFsMutual FundsStocks | StocksETFsOptionsMutual FundsCurrenciesFuturesCryptos |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailInstitutional InvestorsLong-term InvestorsIndex/Passive Investors | Not specified |
Regions | North America | North AmericaEuropeAPAC |
Coverage details | Countries: USIdentifiers: Ticker | Countries: US and CA5 exchangesIdentifiers: Ticker and CUSIP |
| Data | ||
Data freshness | Not specified | Real-time15-min DelayedEnd of Day |
Data granularity | Not specified | MinuteEOD |
Data partners | SEC EDGARIssuer Websites | Not specified |
| Access & integrations | ||
Import methods | CSVManual | Not specified |
Integrations | Not specified | Interactive BrokersThinkorswimTradierOrionCharles Schwab (OpenView Gateway)QuoteMediaIEX CloudNasdaq+5 more |
Export formats | ImagePDFExcel | ExcelCSV |
| Plans & trust | ||
Security & compliance | Not specified | Status page |
Capability signals | Factor exposurePortfolio factor exposureCorrelation | Factors: Value, Quality, and MomentumMulti-leg optionsGreeksMonte CarloCorrelation |
Vendor & support | ETF InsiderCountry: IsraelFounded 2022Support: Email | MarketXLS LimitedCountry: IrelandFounded 2016Support: Email and Phone |
Curation ratings | Not specified | Methodology 3/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | Freesaved portfolios: 4 · holdings depth: Limited full holdings data | — |
| Entry paid plan | $14/mo“Pro”saved portfolios: Unlimited · holdings depth: Unlimited full holdings data · +1 more | $850/yr≈ $70.83/mo“Standard”stock etf delay minutes: 15 · options timing: End of day · +1 more |
| Tier 2 | — | $1500/yr≈ $125/mo“Advanced”stock etf timing: Real-time streaming · options timing: Real-time streaming · +1 more |
| Top plan | — | $2400/yr≈ $200/mo“Business”support: VIP · consulting: Included · +1 more |
| Custom / enterprise | Contact sales“Enterprise” | — |
Alternatives
Free alternatives
Questions we keep getting
What's the difference between ETF Insider and MarketXLS?
ETF Insider leans toward ETF screeners, data visualizations, and factor exposure, while MarketXLS puts more weight on sheets / excel add-ins, broker connectors, and screeners. They overlap in 5 categories, so for most people it comes down to workflow preference and price.
Is ETF Insider or MarketXLS free to use?
ETF Insider has a free tier, so you can get started without paying anything. MarketXLS is paid-only. If budget matters, start with ETF Insider and see how far it takes you before opening your wallet.
Does ETF Insider or MarketXLS have an API?
ETF Insider has an API for programmatic access and custom integrations. MarketXLS doesn't, so you're working through its interface.
Should I choose ETF Insider or MarketXLS?
It depends on what you're after. Pick ETF Insider if ETF screeners and data visualizations matter to you; go with MarketXLS if you'd rather have sheets / excel add-ins and broker connectors. And if you only need the basics both share, let price decide.
What asset classes do ETF Insider and MarketXLS cover?
Both cover ETFs, mutual funds, and stocks. MarketXLS adds options, currencies, and futures on top.
Does ETF Insider or MarketXLS have real-time data?
MarketXLS offers real-time data, which matters if you trade actively. ETF Insider runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Which covers international markets: ETF Insider or MarketXLS?
MarketXLS has documented international coverage (North America, Europe, and APAC), so it's the safer bet if you hold non-US stocks. ETF Insider is more region-specific, mainly North America.
Can I export data from ETF Insider and MarketXLS?
Yes, both export to spreadsheets (Excel), which is handy if you like running your own numbers.
Which has a better stock screener: ETF Insider or MarketXLS?
Both ETF Insider and MarketXLS include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with ETF Insider or MarketXLS?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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