★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Source check: ETF Insider checked August 4, 2026
Tool Comparison
ETF Insider vs MarketXLS
Pick ETF Insider if
ETF Insider
Free • From $14/mo · Web · API
- You'd rather start free and only pay if you outgrow it
- You want the cheaper way in: plans start at $14/mo instead of $70/mo
- You want an API so you can script or automate things
Pick MarketXLS if
MarketXLS
From $70/mo · Desktop · Web
- You care about sheets / excel add-ins, broker connectors, and options, things ETF Insider doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
ETF Insider and MarketXLS cover a lot of the same ground (6 shared categories, including screeners, risk metrics, and portfolio), so for the basics you won't go far wrong with either. MarketXLS simply does more: 16 categories to ETF Insider's 11, including sheets / excel add-ins, broker connectors, and options. ETF Insider counters by letting you start free.
What readers say
ETF Insider
Vote once to reveal the community verdict.
MarketXLS
Vote once to reveal the community verdict.
Key differences at a glance
- Free plan
- ETF Insider
- Cheaper paid plan
- ETF Insider$14/mo vs $70/mo
- Broader coverage
- MarketXLS16 vs 11 categories
- Desktop app
- MarketXLS
- API access
- ETF Insider
- Global coverage
- MarketXLS
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $14/mo | From $70/mo |
Free tier | Yes | No |
Free trial | — | — |
Plan limits | 5 limits: Free: saved portfolios: 4, Free: holdings depth: Limited full holdings data +3 more | 3 limits: Standard: annual price usd: 850, Advanced: annual price usd: 1,500 +1 more |
| Platforms & access | ||
Web app | Yes | Yes |
Desktop app | No | Yes |
Mobile app | No | No |
API access | Yes | No |
Broker sync | No | No |
Integrations | — | Interactive Brokers, Thinkorswim +10 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +3 more | — |
Categories covered | 11 | 16 |
Regions | North America | North America, Europe, APAC |
| Data & capabilities | ||
Data quality | Latency: Real-time | 4 signals: Latency: Real-time, 15-min Delayed, and End of Day, Granularity: Minute and EOD +2 more |
Data partners | SEC EDGAR and Issuer Websites | — |
Capabilities | 3 signals: Factor exposure, Portfolio factor exposure +1 more | 5 signals: Factors: Value, Quality, and Momentum, Multi-leg options +3 more |
Security | — | Status page |
| Try it | Visit ETF Insider | Visit MarketXLS |
Where each one shines
What ETF Insider and MarketXLS each do best.ShowHide
Where each one shines
What ETF Insider and MarketXLS each do best.What ETF Insider does best
- Visualizations for ETF, mutual fund, and stock portfolios through a network-style look-through view of underlying holdings.
- Analysis of ETF overlap, fund overlap, sector concentration, geography exposure, market-cap exposure, and single-name concentration risk.
- Portfolio tabs for performance, diversification, asset correlations, beta, fund overlap, and holdings breakdown.
- Screening for ETFs and mutual funds by asset class, geography, theme, provider, sector, performance, and related fund information.
- Comparison tools for portfolio risk and efficiency with standard deviation, beta, diversification labels, Sharpe-ratio views, and efficient-frontier style charts.
What MarketXLS does best
- MarketXLS in Excel for Windows, Mac, and Excel Online, with 1,000+ spreadsheet functions for market data and analytics.
- Access to quotes, fundamentals, historical statements, ETF data, options data, mutual-fund data, crypto pairs, FRED economic series, and selected technical data into workbooks.
- Real-time streaming quotes on Advanced and Business plans for covered U.S. and Canadian stocks, ETFs, and options.
- Standard defaults to 15-minute delayed stock, ETF, and crypto data, with EOD options, mutual-fund, and economic data.
- Analysis of options with chains, Greeks, implied-volatility tools, order-flow functions, strategy P&L templates, and symbology conversion.
Every detail we compared
Every tracked attribute for ETF Insider and MarketXLS, side by side.ShowHide
Every detail we compared
Every tracked attribute for ETF Insider and MarketXLS, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFsMutual FundsStocks | StocksETFsOptionsMutual FundsCurrenciesFuturesCryptos |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailInstitutional InvestorsLong-term InvestorsIndex/Passive Investors | Not specified |
Regions | North America | North AmericaEuropeAPAC |
Coverage details | Countries: USIdentifiers: Ticker | Countries: US and CA5 exchangesIdentifiers: Ticker and CUSIP |
| Data | ||
Data freshness | Real-time | Real-time15-min DelayedEnd of Day |
Data granularity | Not specified | MinuteEOD |
Data partners | SEC EDGARIssuer Websites | Not specified |
| Access & integrations | ||
Import methods | CSVManual | Not specified |
Integrations | Not specified | Interactive BrokersThinkorswimTradierOrionCharles Schwab (OpenView Gateway)QuoteMediaIEX CloudNasdaq+4 more |
Export formats | ImagePDFExcel | ExcelCSV |
| Plans & trust | ||
Security & compliance | Not specified | Status page |
Capability signals | Factor exposurePortfolio factor exposureCorrelation | Factors: Value, Quality, and MomentumMulti-leg optionsGreeksMonte CarloCorrelation |
Vendor & support | ETF InsiderCountry: IsraelFounded 2022Support: Email | MarketXLS LimitedCountry: IrelandFounded 2016Support: Email and Phone |
Curation ratings | Not specified | Methodology 3/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Freesaved portfolios: 4 · holdings depth: Limited full holdings data | — |
| Entry paid plan | $14/mo“Pro”saved portfolios: Unlimited · holdings depth: Unlimited full holdings data · +1 more | $70/mo“Standard”annual price usd: 850 |
| Tier 2 | — | $125/mo“Advanced”annual price usd: 1,500 |
| Top plan | — | $200/mo“Business”annual price usd: 2,400 |
| Custom / enterprise | Contact sales“Enterprise” | — |
Questions we keep getting
What's the difference between ETF Insider and MarketXLS?
ETF Insider leans toward ETF screeners, screeners, and data visualizations, while MarketXLS puts more weight on sheets / excel add-ins, broker connectors, and screeners. They overlap in 6 categories, so for most people it comes down to workflow preference and price.
Is ETF Insider or MarketXLS free to use?
ETF Insider has a free tier, so you can get started without paying anything. MarketXLS is paid-only. If budget matters, start with ETF Insider and see how far it takes you before opening your wallet.
Does ETF Insider or MarketXLS have an API?
ETF Insider has an API for programmatic access and custom integrations. MarketXLS doesn't, so you're working through its interface.
Should I choose ETF Insider or MarketXLS?
It depends on what you're after. Pick ETF Insider if ETF screeners and data visualizations matter to you; go with MarketXLS if you'd rather have sheets / excel add-ins and broker connectors. And if you only need the basics both share, let price decide.
What asset classes do ETF Insider and MarketXLS cover?
Both cover ETFs, mutual funds, and stocks. MarketXLS adds options, currencies, and futures on top.
Do ETF Insider and MarketXLS offer real-time data?
Yes, both serve real-time market data, so either works when timing matters.
Which covers international markets: ETF Insider or MarketXLS?
MarketXLS has documented international coverage (North America, Europe, and APAC), so it's the safer bet if you hold non-US stocks. ETF Insider is more region-specific, mainly North America.
Can I export data from ETF Insider and MarketXLS?
Yes, both export to spreadsheets (Excel), which is handy if you like running your own numbers.
Which has a better stock screener: ETF Insider or MarketXLS?
Both ETF Insider and MarketXLS include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with ETF Insider or MarketXLS?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.