★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Source check: Simply Wall St checked July 29, 2026
Tool Comparison
Google Trends vs Simply Wall St
Pick Google Trends instead if
Google Trends
Free · Web
- Delayed quotes won't cut it; you need real-time data
Start here
Simply Wall St
Free • From $120/yr · Web · Mobile
- You do a lot of your research from your phone
- You care about stock ideas, screeners, and portfolio, things Google Trends doesn't offer
- You're a long-term investor who cares more about fundamentals than headlines
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
Google Trends and Simply Wall St cover a lot of the same ground (3 shared categories, data visualizations, news, and newsletters), so for the basics you won't go far wrong with either. Simply Wall St simply does more: 19 categories to Google Trends's 3, including stock ideas, screeners, and portfolio, plus a mobile app. Google Trends counters by being completely free.
What readers say
Google Trends
Vote once to reveal the community verdict.
Simply Wall St
Vote once to reveal the community verdict.
Key differences at a glance
- Real-time data
- Google Trends
- Free trial
- Simply Wall St7 days
- Broader coverage
- Simply Wall St19 vs 3 categories
- Mobile app
- Simply Wall St
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free | Free • From $120/yr |
Free tier | Yes | Yes |
Free trial | — | 7 days |
Plan limits | — | 15 limits: Free: company reports per month: 5, Free: portfolios: 1 +13 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | No | No |
Broker sync | — | Yes |
Integrations | — | Plaid, SnapTrade +6 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Long-term Investors +3 more |
Categories covered | 3 | 19 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, Africa |
| Data & capabilities | ||
Data quality | Latency: Real-time and End of Day and Granularity: EOD | 5 signals: Latency: End of Day, Granularity: EOD +3 more |
Data partners | — | S&P Global Market Intelligence |
Capabilities | — | 6 signals: Universe builder, Broker sync +4 more |
Security | — | Encryption in transit |
| Try it | Visit Google Trends | Visit Simply Wall St |
Where each one shines
What Google Trends and Simply Wall St each do best.ShowHide
Where each one shines
What Google Trends and Simply Wall St each do best.What Google Trends does best
- Comparison tools for search interest over time across regions, categories, timeframes, and Google properties such as Web, News, Images, Shopping, and YouTube.
- Comparison tools for up to five groups of terms, with multiple terms per group, to analyze brands, products, tickers, topics, or consumer themes.
- Related topics and rising queries to spot changes in consumer attention, category language, or emerging narratives.
- Trending now for near-real-time news-linked spikes across 100+ countries, with short refresh cycles and multiple time windows.
- Export support for charts to CSV, share links, or embed selected charts in external pages.
What Simply Wall St does best
- Research coverage for global stocks through visual company reports that summarize valuation, future growth, past performance, financial health, and dividends.
- The Snowflake report format to move from a high-level visual score into detailed sections, methodology notes, financials, risks, and supporting data.
- Discovery tools for ideas through curated themes such as undervalued companies, dividend stocks, insider buying, sectors, industries, and thematic lists.
- The stock screener to filter by market, industry, value, growth, income, risk, and other fundamental metrics, with saved screeners and alerts on paid plans.
- Tracking portfolios with visual dashboards, portfolio Snowflake views, performance versus market, diversification, sector and region exposure, and holding-level fundamentals.
Every detail we compared
Every tracked attribute for Google Trends and Simply Wall St, side by side.ShowHide
Every detail we compared
Every tracked attribute for Google Trends and Simply Wall St, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | Other | StocksETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersLong-term InvestorsValue InvestorsGrowth InvestorsDividend Investors |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACAfrica |
Coverage details | Not specified | Identifiers: Ticker |
| Data | ||
Data freshness | Real-timeEnd of Day | End of Day |
Data granularity | EOD | EOD |
Pricing sources | Not specified | Vendor |
Data partners | Not specified | S&P Global Market Intelligence |
| Access & integrations | ||
Import methods | Not specified | BrokerOAuthCSVManual |
Integrations | Not specified | PlaidSnapTradeRobinhoodFidelityInteractive BrokersCharles SchwabE*TRADEVanguard |
Export formats | CSV | ExcelPDF |
| Plans & trust | ||
Security & compliance | Not specified | Encryption in transit |
Capability signals | Not specified | Universe builderBroker syncPortfolio attributionTax lotsMulti-currencyCost basis: FIFO |
Vendor & support | Google LLCCountry: United StatesSupport: Forum | Simply Wall Street Pty LtdCountry: AustraliaFounded 2014Support: Email |
Curation ratings | Methodology 4/5Reliability 4/5UX 5/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Free | Freecompany reports per month: 5 · portfolios: 1 · +3 more |
| Entry paid plan | — | $120/yr≈ $10/mo“Premium”company reports per month: 30 · portfolios: 3 · +3 more |
| Top plan | — | $240/yr≈ $20/mo“Unlimited”company reports per month: Unlimited · portfolios: Unlimited · +3 more |
| Free trial | — | 7 days |
Questions we keep getting
What's the difference between Google Trends and Simply Wall St?
Google Trends leans toward data visualizations, news, and newsletters, while Simply Wall St puts more weight on stock ideas, screeners, and data visualizations. They overlap in 3 categories, so for most people it comes down to workflow preference and price.
How much do Google Trends and Simply Wall St cost?
Good news: both Google Trends and Simply Wall St have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use Google Trends or Simply Wall St on my phone?
Simply Wall St lists a dedicated mobile app, so it travels better. Google Trends doesn't list a dedicated mobile app; its documented access is web.
Should I choose Google Trends or Simply Wall St?
It depends on what you're after. Pick Google Trends if you prefer its overall approach; go with Simply Wall St if you'd rather have stock ideas and screeners. And if you only need the basics both share, let price decide.
What asset classes do Google Trends and Simply Wall St cover?
Google Trends covers other. Simply Wall St covers stocks and ETFs.
Does Google Trends or Simply Wall St have real-time data?
Google Trends offers real-time data, which matters if you trade actively. Simply Wall St runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Can I export data from Google Trends and Simply Wall St?
Yes, both export to spreadsheets (Google Trends: CSV; Simply Wall St: Excel), which is handy if you like running your own numbers.
Which has a better stock screener: Google Trends or Simply Wall St?
Simply Wall St has a stock screener for surfacing ideas; Google Trends doesn't, and focuses its energy elsewhere.
Can I track my portfolio with Google Trends or Simply Wall St?
Simply Wall St handles portfolio tracking. Google Trends is really a research tool; you'd track your portfolio elsewhere.
Keep researching
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Feedback
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.