Tool Comparison
Google Trends vs Simply Wall St
- Paid from
- —
- Free plan
- Yes
- Platforms
- Web
Best if
- Delayed quotes won't cut it; you need real-time data
- Paid from
- $10.95/mo
- Free plan
- Yes
- Platforms
- Web, Mobile
Best if
- You do a lot of your research from your phone
- You want stock ideas, screeners, and portfolio.
- You're a long-term investor who cares more about fundamentals than headlines
Pick Google Trends instead if
Google Trends
Free · Web
- Delayed quotes won't cut it; you need real-time data
Start here
Simply Wall St
Free • From $131.40/yr · Web · Mobile
- You do a lot of your research from your phone
- You want stock ideas, screeners, and portfolio.
- You're a long-term investor who cares more about fundamentals than headlines
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
Google Trends and Simply Wall St cover a lot of the same ground (3 shared categories, data visualizations, news, and newsletters), so for the basics you won't go far wrong with either. Simply Wall St simply does more: 19 categories to Google Trends's 3, including stock ideas, screeners, and portfolio, plus a mobile app. Google Trends counters by being completely free.
What readers say
Google Trends
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Simply Wall St
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Key differences at a glance
- Real-time data
- Google Trends
- Free trial
- Simply Wall St7 days
- Broader coverage
- Simply Wall St19 vs 3 categories
- Mobile app
- Simply Wall St
- Free plan
- Both
What Google Trends does best
- Comparison tools for search interest over time across regions, categories, timeframes, and Google properties such as Web, News, Images, Shopping, and YouTube.
- Comparison tools for up to 8 groups of 50 terms in current Explore, versus 5 groups of 25 in Classic Explore.
- Related topics and rising queries to spot changes in consumer attention, category language, or emerging narratives.
- Trending now for near-real-time news-linked spikes across 100+ countries, with short refresh cycles and multiple time windows.
- Export support for charts to CSV, share links, or embed selected charts in external pages.
What Simply Wall St does best
- Visual reports cover valuation, future growth, past performance, financial health, and dividends for stocks in more than 90 markets.
- Snowflake reports link a five-part visual score to detailed sections, financials, risks, methodology, and source data.
- Curated lists cover undervalued companies, dividend stocks, insider buying, sectors, industries, and investment themes.
- The screener filters by market, industry, value, growth, income, risk, and other fundamental measures.
- Portfolio dashboards show market-relative performance, diversification, sector and region exposure, and holding fundamentals.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free | Free • From $131.40/yr |
Free tier | Yes | Yes |
Free trial | — | 7 days |
Plan limits | — | 9 limits: Free: company reports per month: 5, Free: portfolios: 1 +7 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | No | No |
Broker sync | — | Yes |
Integrations | — | Plaid, SnapTrade +6 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Long-term Investors +3 more |
Categories covered | 3 | 19 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, Africa |
| Data & capabilities | ||
Data quality | Latency: Real-time and End of Day and Granularity: EOD | 5 signals: Latency: End of Day, Granularity: EOD +3 more |
Data partners | — | S&P Global Market Intelligence |
Capabilities | — | 6 signals: Universe builder, Broker sync +4 more |
Security | — | Encryption at rest and Encryption in transit |
| Try it | Visit Google Trends | Visit Simply Wall St |
Standout features
The best features of Google Trends and Simply Wall St.ShowHide
Standout features
What Google Trends does best
- Comparison tools for search interest over time across regions, categories, timeframes, and Google properties such as Web, News, Images, Shopping, and YouTube.
- Comparison tools for up to 8 groups of 50 terms in current Explore, versus 5 groups of 25 in Classic Explore.
- Related topics and rising queries to spot changes in consumer attention, category language, or emerging narratives.
- Trending now for near-real-time news-linked spikes across 100+ countries, with short refresh cycles and multiple time windows.
- Export support for charts to CSV, share links, or embed selected charts in external pages.
What Simply Wall St does best
- Visual reports cover valuation, future growth, past performance, financial health, and dividends for stocks in more than 90 markets.
- Snowflake reports link a five-part visual score to detailed sections, financials, risks, methodology, and source data.
- Curated lists cover undervalued companies, dividend stocks, insider buying, sectors, industries, and investment themes.
- The screener filters by market, industry, value, growth, income, risk, and other fundamental measures.
- Portfolio dashboards show market-relative performance, diversification, sector and region exposure, and holding fundamentals.
All details
Every attribute we track for Google Trends and Simply Wall St.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | Other | StocksETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersLong-term InvestorsValue InvestorsGrowth InvestorsDividend Investors |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACAfrica |
Coverage details | Not specified | Identifiers: Ticker |
| Data | ||
Data freshness | Real-timeEnd of Day | End of Day |
Data granularity | EOD | EOD |
Pricing sources | Not specified | Vendor |
Data partners | Not specified | S&P Global Market Intelligence |
| Access & integrations | ||
Import methods | Not specified | BrokerOAuthCSVManual |
Integrations | Not specified | PlaidSnapTradeRobinhoodFidelityInteractive BrokersCharles SchwabE*TRADEVanguard |
Export formats | CSV | ExcelPDF |
| Plans & trust | ||
Security & compliance | Not specified | Encryption at restEncryption in transit |
Capability signals | Not specified | Universe builderBroker syncPortfolio attributionTax lotsMulti-currencyCost basis: FIFO |
Vendor & support | Google LLCCountry: United StatesSupport: Forum | Simply Wall Street Pty LtdCountry: AustraliaFounded 2014Support: Email |
Curation ratings | Methodology 4/5Reliability 4/5UX 5/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | Free | Freecompany reports per month: 5 · portfolios: 1 · +1 more |
| Entry paid plan | — | $131.40/yr≈ $10.95/mo“Premium”company reports per month: 30 · portfolios: 3 · +1 more |
| Top plan | — | $258/yr≈ $21.50/mo“Unlimited”company reports per month: Unlimited · portfolios: Unlimited · +1 more |
| Free trial | — | 7 days |
Questions we keep getting
What's the difference between Google Trends and Simply Wall St?
Google Trends leans toward data visualizations, news, and newsletters, while Simply Wall St puts more weight on stock ideas, screeners, and data visualizations. They overlap in 3 categories, so for most people it comes down to workflow preference and price.
How much do Google Trends and Simply Wall St cost?
Good news: both Google Trends and Simply Wall St have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use Google Trends or Simply Wall St on my phone?
Simply Wall St lists a dedicated mobile app, so it travels better. Google Trends doesn't list a dedicated mobile app; its documented access is web.
Should I choose Google Trends or Simply Wall St?
It depends on what you're after. Pick Google Trends if you prefer its overall approach; go with Simply Wall St if you'd rather have stock ideas and screeners. And if you only need the basics both share, let price decide.
What asset classes do Google Trends and Simply Wall St cover?
Google Trends covers other. Simply Wall St covers stocks and ETFs.
Does Google Trends or Simply Wall St have real-time data?
Google Trends offers real-time data, which matters if you trade actively. Simply Wall St runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Can I export data from Google Trends and Simply Wall St?
Yes, both export to spreadsheets (Google Trends: CSV; Simply Wall St: Excel), which is handy if you like running your own numbers.
Which has a better stock screener: Google Trends or Simply Wall St?
Simply Wall St has a stock screener for surfacing ideas; Google Trends doesn't, and focuses its energy elsewhere.
Can I track my portfolio with Google Trends or Simply Wall St?
Simply Wall St handles portfolio tracking. Google Trends is really a research tool; you'd track your portfolio elsewhere.
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