VOL. XCIV, NO. 247

★ BEST INVESTING TOOLS COMPARISON ★

NO ADVICE

Tuesday, January 6, 2026

Tool Comparison

Magic Formula Investing vs Portfolio123 comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Magic Formula Investing logo

Magic Formula Investing

magicformulainvesting.com

PricingFree
PlatformsWeb
Portfolio123 logo

Portfolio123

portfolio123.com

PricingFree, Subscription
PlatformsWeb, API, Desktop
Editor's pickHands-on review

Comparison highlights

  • Tool score: the chart below shows community vote sentiment over the last 8 weeks. Use it as a signal, not a verdict.
  • Overlap: both cover Screeners, and Stock Ideas.
  • Coverage tilt: Magic Formula Investing has 0 categories you won't get in Portfolio123; Portfolio123 has 18 unique categories.
  • Pricing: Magic Formula Investing is Free; Portfolio123 is Free, Subscription.

Category leaders

  • Screeners: Portfolio123 leads (+2 vs +1 net votes for Magic Formula Investing).
  • Portfolio: Portfolio123 is tagged for this workflow; Magic Formula Investing has no category votes yet.
  • Watchlist: Portfolio123 is tagged for this workflow; Magic Formula Investing has no category votes yet.
  • Data Visualizations: Portfolio123 is tagged for this workflow; Magic Formula Investing has no category votes yet.

Vote sentiment comparison

Cumulative positive vote share. Loading fresh totals...

Magic Formula InvestingPortfolio123

Side-by-side metrics

AttributeMagic Formula InvestingPortfolio123
Asset types

Supported asset classes and universes

Stocks

Stocks, ETFs, Closed-End Funds

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web

Web, API, Desktop

Pricing

High-level pricing models

Free

Free, Subscription

Tested

Verified by hands-on testing inside Find My Moat

Not yet

Yes

Editor pick

Featured inside curated shortlists

Standard listing

Highlighted

Coverage overlap

Shared categories

Categories where both tools offer overlapping coverage.

Magic Formula Investing strengths

Categories covered by Magic Formula Investing but not Portfolio123.

No unique categories yet.

Frequently Asked Questions

Which workflows do Magic Formula Investing and Portfolio123 both support?

Both platforms cover Screeners, and Stock Ideas workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Magic Formula Investing and Portfolio123 require subscriptions?

Both Magic Formula Investing and Portfolio123 keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Magic Formula Investing and Portfolio123?

Both Magic Formula Investing and Portfolio123 prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Magic Formula Investing differentiates itself with Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50)., Universe restricted to U.S.-listed equities, excluding financial and utility companies., and Ranks companies on two factors: high earnings yield (low P/E) and high return on capital, with minor accounting adjustments., whereas Portfolio123 stands out for Web‑based quant research terminal for building multifactor ranking systems, stock/ETF screens, and complete rules‑based strategies with no programming, powered by point‑in‑time FactSet data and marketed as free of survivorship and look‑ahead bias., Supports realistic simulations and backtests over roughly 20 years of history for US, Canadian, and European equities, with custom universes, separate buy/sell rules, position sizing, hedging, and “Book of Strategies” to combine and analyze correlated systems., and Stock & ETF coverage uses fundamentals, estimates, corporate actions, plus industry/sector classification, with “over 15,000 current US, Canadian, and European stocks” and many more historical issues..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.