VOL. XCIV, NO. 247

★ BEST INVESTING TOOLS COMPARISON ★

NO ADVICE

Tuesday, January 6, 2026

Tool Comparison

Magic Formula Investing vs Simply Wall St comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Magic Formula Investing logo

Magic Formula Investing

magicformulainvesting.com

PricingFree
PlatformsWeb
Simply Wall St logo

Simply Wall St

simplywall.st

PricingFree, Subscription
PlatformsWeb, Mobile
Editor's pickHands-on review

Comparison highlights

  • Tool score: the chart below shows community vote sentiment over the last 8 weeks. Use it as a signal, not a verdict.
  • Overlap: both cover Screeners, and Stock Ideas.
  • Coverage tilt: Magic Formula Investing has 0 categories you won't get in Simply Wall St; Simply Wall St has 18 unique categories.
  • Pricing: Magic Formula Investing is Free; Simply Wall St is Free, Subscription.

Category leaders

  • Screeners: Simply Wall St leads (+2 vs +1 net votes for Magic Formula Investing).
  • Portfolio: Simply Wall St is tagged for this workflow; Magic Formula Investing has no category votes yet.
  • Watchlist: Simply Wall St is tagged for this workflow; Magic Formula Investing has no category votes yet.
  • News: Simply Wall St is tagged for this workflow; Magic Formula Investing has no category votes yet.
  • Data Visualizations: Simply Wall St is tagged for this workflow; Magic Formula Investing has no category votes yet.

Vote sentiment comparison

Cumulative positive vote share. Loading fresh totals...

Magic Formula InvestingSimply Wall St

Side-by-side metrics

AttributeMagic Formula InvestingSimply Wall St
Asset types

Supported asset classes and universes

Stocks

Stocks, ETFs, Funds

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web

Web, Mobile

Pricing

High-level pricing models

Free

Free, Subscription

Tested

Verified by hands-on testing inside Find My Moat

Not yet

Yes

Editor pick

Featured inside curated shortlists

Standard listing

Highlighted

Coverage overlap

Shared categories

Categories where both tools offer overlapping coverage.

Magic Formula Investing strengths

Categories covered by Magic Formula Investing but not Simply Wall St.

No unique categories yet.

Frequently Asked Questions

Which workflows do Magic Formula Investing and Simply Wall St both support?

Both platforms cover Screeners, and Stock Ideas workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Magic Formula Investing and Simply Wall St require subscriptions?

Both Magic Formula Investing and Simply Wall St keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

Simply Wall St ships a dedicated mobile experience, while Magic Formula Investing focuses on web or desktop access.

What unique strengths set the two platforms apart?

Magic Formula Investing differentiates itself with Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50)., Universe restricted to U.S.-listed equities, excluding financial and utility companies., and Ranks companies on two factors: high earnings yield (low P/E) and high return on capital, with minor accounting adjustments., whereas Simply Wall St stands out for Global coverage of over 120,000 listed stocks across ~90 markets, with fundamentals and estimates powered by S&P Global Market Intelligence and analyzed using a documented quantitative model., Company “Snowflake” reports visualize five key dimensions - valuation, future growth, past performance, financial health, and dividends - into a single infographic, with detailed drill‑down sections and methodology explained in the help center and GitHub docs., and Investing Ideas hub with curated themes such as undervalued companies, dividend powerhouses, recent insider buying and sector/thematic lists (AI, nuclear energy, cybersecurity, etc.)..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.