★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Source check: Simply Wall St checked July 29, 2026
Tool Comparison
Magic Formula Investing vs Simply Wall St
Pick Magic Formula Investing instead if
Magic Formula Investing
Free · Web
- Go this way if it's completely free.
Start here
Simply Wall St
Free • From $120/yr · Web · Mobile
- You do a lot of your research from your phone
- You care about data visualizations, portfolio, and watchlist, things Magic Formula Investing doesn't offer
- You're a long-term investor who cares more about fundamentals than headlines
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
Magic Formula Investing and Simply Wall St cover a lot of the same ground (2 shared categories, screeners and stock ideas), so for the basics you won't go far wrong with either. Simply Wall St simply does more: 19 categories to Magic Formula Investing's 2, including data visualizations, portfolio, and watchlist, plus a mobile app. Magic Formula Investing counters by being completely free.
What readers say
Magic Formula Investing
Vote once to reveal the community verdict.
Simply Wall St
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Key differences at a glance
- Mobile app
- Simply Wall St
- Free trial
- Simply Wall St7 days
- Broader coverage
- Simply Wall St19 vs 2 categories
- Global coverage
- Simply Wall St
- Asset coverage
- Simply Wall StAdds ETFs
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free | Free • From $120/yr |
Free tier | Yes | Yes |
Free trial | — | 7 days |
Plan limits | — | 15 limits: Free: company reports per month: 5, Free: portfolios: 1 +13 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | No | No |
Broker sync | — | Yes |
Integrations | — | Plaid, SnapTrade +6 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Long-term Investors +3 more |
Categories covered | 2 | 19 |
Regions | North America | North America, Europe, APAC, Africa |
| Data & capabilities | ||
Data quality | 3 signals: Latency: End of Day, Granularity: EOD +1 more | 5 signals: Latency: End of Day, Granularity: EOD +3 more |
Data partners | — | S&P Global Market Intelligence |
Capabilities | — | 6 signals: Universe builder, Broker sync +4 more |
Security | — | Encryption in transit |
| Try it | Visit Magic Formula Investing | Visit Simply Wall St |
Where each one shines
What Magic Formula Investing and Simply Wall St each do best.ShowHide
Where each one shines
What Magic Formula Investing and Simply Wall St each do best.What Magic Formula Investing does best
- Tools for running the official Magic Formula screener with only two inputs: minimum market cap and either 30 or 50 ranked results.
- Screening for companies ranked on high earnings yield and high return on capital, with the accounting adjustments described by the official methodology.
- Magic Formula Investing serves as a simple value-quality idea list before checking financial statements, business quality, debt, cyclicality, and current valuation context.
- Focus on U.S.-listed equities because the official universe excludes foreign companies and ADRs.
- Sector exclusions: financial and utility companies are removed from the official screen.
What Simply Wall St does best
- Research coverage for global stocks through visual company reports that summarize valuation, future growth, past performance, financial health, and dividends.
- The Snowflake report format to move from a high-level visual score into detailed sections, methodology notes, financials, risks, and supporting data.
- Discovery tools for ideas through curated themes such as undervalued companies, dividend stocks, insider buying, sectors, industries, and thematic lists.
- The stock screener to filter by market, industry, value, growth, income, risk, and other fundamental metrics, with saved screeners and alerts on paid plans.
- Tracking portfolios with visual dashboards, portfolio Snowflake views, performance versus market, diversification, sector and region exposure, and holding-level fundamentals.
Every detail we compared
Every tracked attribute for Magic Formula Investing and Simply Wall St, side by side.ShowHide
Every detail we compared
Every tracked attribute for Magic Formula Investing and Simply Wall St, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | Stocks | StocksETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersLong-term InvestorsValue InvestorsGrowth InvestorsDividend Investors |
Regions | North America | North AmericaEuropeAPACAfrica |
Coverage details | Countries: USIdentifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | End of Day | End of Day |
Data granularity | EOD | EOD |
Pricing sources | Not specified | Vendor |
Data partners | Not specified | S&P Global Market Intelligence |
| Access & integrations | ||
Import methods | Not specified | BrokerOAuthCSVManual |
Integrations | Not specified | PlaidSnapTradeRobinhoodFidelityInteractive BrokersCharles SchwabE*TRADEVanguard |
Export formats | Not specified | ExcelPDF |
| Plans & trust | ||
Security & compliance | Not specified | Encryption in transit |
Capability signals | Not specified | Universe builderBroker syncPortfolio attributionTax lotsMulti-currencyCost basis: FIFO |
Vendor & support | Not specified | Simply Wall Street Pty LtdCountry: AustraliaFounded 2014Support: Email |
Curation ratings | Methodology 4/5Reliability 4/5UX 3/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Free | Freecompany reports per month: 5 · portfolios: 1 · +3 more |
| Entry paid plan | — | $120/yr≈ $10/mo“Premium”company reports per month: 30 · portfolios: 3 · +3 more |
| Top plan | — | $240/yr≈ $20/mo“Unlimited”company reports per month: Unlimited · portfolios: Unlimited · +3 more |
| Free trial | — | 7 days |
Questions we keep getting
What's the difference between Magic Formula Investing and Simply Wall St?
Magic Formula Investing leans toward screeners and stock ideas, while Simply Wall St puts more weight on stock ideas, screeners, and data visualizations. They overlap in 2 categories, so for most people it comes down to workflow preference and price.
How much do Magic Formula Investing and Simply Wall St cost?
Good news: both Magic Formula Investing and Simply Wall St have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use Magic Formula Investing or Simply Wall St on my phone?
Simply Wall St lists a dedicated mobile app, so it travels better. Magic Formula Investing doesn't list a dedicated mobile app; its documented access is web.
Should I choose Magic Formula Investing or Simply Wall St?
It depends on what you're after. Pick Magic Formula Investing if you prefer its overall approach; go with Simply Wall St if you'd rather have data visualizations and portfolio. And if you only need the basics both share, let price decide.
What asset classes do Magic Formula Investing and Simply Wall St cover?
Both cover stocks. Simply Wall St adds ETFs on top.
Which covers international markets: Magic Formula Investing or Simply Wall St?
Simply Wall St has documented international coverage (North America, Europe, APAC, and Africa), so it's the safer bet if you hold non-US stocks. Magic Formula Investing is more region-specific, mainly North America.
Can I export data from Magic Formula Investing and Simply Wall St?
Simply Wall St exports to Excel. Magic Formula Investing is stingier about getting data out.
Which has a better stock screener: Magic Formula Investing or Simply Wall St?
Both Magic Formula Investing and Simply Wall St include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with Magic Formula Investing or Simply Wall St?
Simply Wall St handles portfolio tracking. Magic Formula Investing is really a research tool; you'd track your portfolio elsewhere.
Keep researching
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Feedback
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.