BEST INVESTING TOOLS COMPARISON

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Checked Aug 23 to Sep 24, 2026

Tool Comparison

Magic Formula Investing vs Stock Analysis

Stock Analysis

TestedMost versatile pick
Review & pricing
Paid from
$6.58/mo
Free plan
Yes
Platforms
Web, Mobile

Best if

  • Delayed quotes won't cut it; you need real-time data
  • You do a lot of your research from your phone
  • You want ETF screeners, top analysts, and stock comparison.

Pick Magic Formula Investing instead if

Magic Formula Investing logo

Magic Formula Investing

magicformulainvesting.com

Free · Web

  • Go this way if it's completely free.
Most versatile pick

Start here

Stock Analysis logo

Stock Analysis

stockanalysis.comTested

Free • From $79/yr · Web · Mobile

  • Delayed quotes won't cut it; you need real-time data
  • You do a lot of your research from your phone
  • You want ETF screeners, top analysts, and stock comparison.

Skip both if: Neither one clicks with how you research; there are strong third options.

See alternatives

Outbound links may include affiliate or sponsor codes.

Not set on either one? See the top 50 tools, ranked by user votes, or the deals page for big discounts on popular tools.

Our take

The bottom line

Magic Formula Investing and Stock Analysis cover a lot of the same ground (2 shared categories, screeners and stock ideas), so for the basics you won't go far wrong with either. Stock Analysis simply does more: 32 categories to Magic Formula Investing's 2, including ETF screeners, top analysts, and stock comparison, plus a mobile app. Magic Formula Investing counters by being completely free.

What readers say

Magic Formula Investing

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Stock Analysis

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Key differences at a glance

Real-time data
Stock Analysis
Broader coverage
Stock Analysis32 vs 2 categories
Mobile app
Stock Analysis
Global coverage
Stock Analysis
Asset coverage
Stock AnalysisAdds ETFs and mutual funds
Free plan
Both
See the full side-by-side table
Magic Formula Investing logo

What Magic Formula Investing does best

  1. The official Magic Formula screener with two inputs, minimum market cap and either 30 or 50 results.
  2. Screening for companies ranked on high earnings yield and high return on capital, with the accounting adjustments described by the official methodology.
  3. A narrow value and quality idea list for further research.
  4. Focus on U.S.-listed equities because the official universe excludes foreign companies and ADRs.
  5. Financial and utility companies are excluded from the official screen.
Stock Analysis logo

What Stock Analysis does best

  1. Research coverage for 130,000+ global stocks and funds, including stocks, ETFs, mutual funds, closed-end funds, indexes, IPOs, preferred shares, and other listed symbols.
  2. Market research entry points: news, press releases, trending stocks, indexes, heatmaps, pre-market movers, after-hours movers, IPO news, and broad market activity pages.
  3. Screening for ideas with stock, ETF, IPO, and mutual-fund screeners that support country and exchange filters, indicators, watchlist actions, table views, and paid saved-screen workflows.
  4. Direct access to ticker pages with quote data, company profiles, financial statements, ratios, statistics, business metrics, dividends, price history, charts, news, related symbols, downloadable tables, and data-source context.
  5. Tracking event-driven research with earnings calendars, IPO calendars, IPO statistics, dividend calendars, listings, delistings, splits, symbol changes, spin-offs, bankruptcies, acquisitions, and historical corporate actions.

Side by side

Pricing & plans
Starting price
Free
Free • From $79/yr
Free tier
Yes
Yes
Free trial
—
—
Platforms & access
Web app
Yes
Yes
Mobile app
No
Yes
API access
No
No
Broker sync
—
Yes
Integrations
—
Brokerage account sync, Google Sheets export +3 more
Coverage & data
Asset types
Stocks
StocksETFsMutual FundsClosed-End FundsFundsOther
Target audience
Not specified
Retail TradersPro RetailLong-term InvestorsValue InvestorsGrowth InvestorsDividend InvestorsIndex/Passive InvestorsSwing Traders+2 more
Data freshness
End of Day
StreamingReal-time15-min DelayedEnd of Day
Data granularity
EOD
MinuteEOD
Export formats
Not specified
CSVExcel

Pricing comparison

Free plan
Free
Free
Entry paid plan
—
$79/yr≈ $6.58/mo“Pro”
Top plan
—
$199/yr≈ $16.58/mo“Unlimited”

See for yourself

Side by side

Price, platforms, data, and market coverage.
Show
Side-by-side comparison of Magic Formula Investing and Stock Analysis
Attribute
Magic Formula Investing logo
Magic Formula Investing
Stock Analysis logo
Stock Analysis
Pricing & plans
Starting price
FreeFree • From $79/yr
Free tier
YesYes
Free trial
——
Plan limits
—14 limits: Free: ads: Yes, Free: exports: Limited compared with Pro/Unlimited +12 more
Platforms & access
Web app
YesYes
Mobile app
NoYes
API access
NoNo
Broker sync
—Yes
Integrations
—Brokerage account sync, Google Sheets export +3 more
Audience & fit
Experience level
Beginner, Intermediate, AdvancedBeginner, Intermediate, Advanced
Best for
—Retail Traders, Pro Retail +8 more
Categories covered
232
Regions
North AmericaNorth America, Europe, APAC, LatAm, Middle East, Africa
Data & capabilities
Data quality
3 signals: Latency: End of Day, Granularity: EOD +1 more6 signals: Latency: Streaming, Real-time, 15-min Delayed, and End of Day, Granularity: Minute and EOD +4 more
Data partners
—10 partners: Fiscal.ai, S&P Global Market Intelligence +8 more
Capabilities
—4 signals: Universe builder, Factors: Value, Quality, Momentum, Growth, and Size +2 more
Try itVisit Magic Formula InvestingVisit Stock Analysis

Standout features

The best features of Magic Formula Investing and Stock Analysis.
Show
Magic Formula Investing logo

What Magic Formula Investing does best

  1. The official Magic Formula screener with two inputs, minimum market cap and either 30 or 50 results.
  2. Screening for companies ranked on high earnings yield and high return on capital, with the accounting adjustments described by the official methodology.
  3. A narrow value and quality idea list for further research.
  4. Focus on U.S.-listed equities because the official universe excludes foreign companies and ADRs.
  5. Financial and utility companies are excluded from the official screen.
Stock Analysis logo

What Stock Analysis does best

  1. Research coverage for 130,000+ global stocks and funds, including stocks, ETFs, mutual funds, closed-end funds, indexes, IPOs, preferred shares, and other listed symbols.
  2. Market research entry points: news, press releases, trending stocks, indexes, heatmaps, pre-market movers, after-hours movers, IPO news, and broad market activity pages.
  3. Screening for ideas with stock, ETF, IPO, and mutual-fund screeners that support country and exchange filters, indicators, watchlist actions, table views, and paid saved-screen workflows.
  4. Direct access to ticker pages with quote data, company profiles, financial statements, ratios, statistics, business metrics, dividends, price history, charts, news, related symbols, downloadable tables, and data-source context.
  5. Tracking event-driven research with earnings calendars, IPO calendars, IPO statistics, dividend calendars, listings, delistings, splits, symbol changes, spin-offs, bankruptcies, acquisitions, and historical corporate actions.

All details

Every attribute we track for Magic Formula Investing and Stock Analysis.
Show
Attribute
Magic Formula Investing logo
Magic Formula Investing
Stock Analysis logo
Stock Analysis
Coverage & fit
Asset types
Stocks
StocksETFsMutual FundsClosed-End FundsFundsOther
Experience
BeginnerIntermediateAdvanced
BeginnerIntermediateAdvanced
Target audience
Not specified
Retail TradersPro RetailLong-term InvestorsValue InvestorsGrowth InvestorsDividend InvestorsIndex/Passive InvestorsSwing Traders+2 more
Regions
North America
North AmericaEuropeAPACLatAmMiddle EastAfrica
Coverage details
Countries: USIdentifiers: Ticker
Identifiers: Ticker, CIK, ISIN, and CUSIP
Data
Data freshness
End of Day
StreamingReal-time15-min DelayedEnd of Day
Data granularity
EOD
MinuteEOD
Pricing sources
Not specified
ExchangeVendor
Data partners
Not specified
Fiscal.aiS&P Global Market IntelligenceNasdaq Data LinkFinancial Modeling PrepCboeNasdaq / NYSEBenzingaFinnhub+2 more
Access & integrations
Import methods
Not specified
ManualCSVBrokerOAuth
Integrations
Not specified
Brokerage account syncGoogle Sheets exportApple App StoreGoogle PlayPaddle
Export formats
Not specified
CSVExcel
Plans & trust
Capability signals
Not specified
Universe builderFactors: Value, Quality, Momentum, Growth, and SizeBroker syncMulti-currency
Vendor & support
Not specified
Vefir ehf.Country: IcelandFounded 2019Support: Email
Curation ratings
Methodology 4/5Reliability 4/5UX 3/5
Not specified

Green tags are exclusive to that tool in this comparison.

Pricing

Plans, billing, free trials, and monthly prices.
Show
Plan-by-plan pricing comparison of Magic Formula Investing and Stock Analysis
Tier
Magic Formula Investing logo
Magic Formula InvestingCheaper start
Stock Analysis logo
Stock Analysis
Free plan
Free
Freeads: Yes · exports: Limited compared with Pro/Unlimited · +2 more
Entry paid plan—
$79/yr≈ $6.58/mo“Pro”stocks per watchlist: 100 · active alerts: 100 · +3 more
Top plan—
$199/yr≈ $16.58/mo“Unlimited”downloads: Unlimited · stocks per watchlist: Unlimited · +3 more

Questions we keep getting

What's the difference between Magic Formula Investing and Stock Analysis?

Magic Formula Investing leans toward screeners and stock ideas, while Stock Analysis puts more weight on stock ideas, screeners, and ETF screeners. They overlap in 2 categories, so for most people it comes down to workflow preference and price.

How much do Magic Formula Investing and Stock Analysis cost?

Good news: both Magic Formula Investing and Stock Analysis have free plans, so you can run them side by side and only pay if you hit a wall.

Can I use Magic Formula Investing or Stock Analysis on my phone?

Stock Analysis lists a dedicated mobile app, so it travels better. Magic Formula Investing doesn't list a dedicated mobile app; its documented access is web.

Should I choose Magic Formula Investing or Stock Analysis?

It depends on what you're after. Pick Magic Formula Investing if you prefer its overall approach; go with Stock Analysis if you'd rather have ETF screeners and top analysts. And if you only need the basics both share, let price decide.

What asset classes do Magic Formula Investing and Stock Analysis cover?

Both cover stocks. Stock Analysis adds ETFs, mutual funds, and closed-end funds on top.

Does Magic Formula Investing or Stock Analysis have real-time data?

Stock Analysis offers real-time data, which matters if you trade actively. Magic Formula Investing runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.

Which covers international markets: Magic Formula Investing or Stock Analysis?

Stock Analysis has documented international coverage (North America, Europe, APAC, LatAm, and more), so it's the safer bet if you hold non-US stocks. Magic Formula Investing is more region-specific, mainly North America.

Can I export data from Magic Formula Investing and Stock Analysis?

Stock Analysis exports to CSV and Excel. Magic Formula Investing is stingier about getting data out.

Which has a better stock screener: Magic Formula Investing or Stock Analysis?

Both Magic Formula Investing and Stock Analysis include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.

Can I track my portfolio with Magic Formula Investing or Stock Analysis?

Stock Analysis handles portfolio tracking. Magic Formula Investing is really a research tool; you'd track your portfolio elsewhere.

Feedback

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.