Tool Comparison
MarketXLS vs Stock Rover
- Paid from
- $70.83/mo
- Free plan
- No
- Platforms
- Desktop, Web
Best if
- You want sheets / excel add-ins, options p&l, and which ETF includes this stock?.
- Paid from
- $34/mo
- Free plan
- Yes
- Platforms
- Web, Mobile
Best if
- You'd rather start free and only pay if you outgrow it
- You want the cheaper way in: plans start at $34/mo instead of $70.83/mo
- You do a lot of your research from your phone
Pick MarketXLS if
MarketXLS
From $850/yr · Desktop · Web
- You want sheets / excel add-ins, options p&l, and which ETF includes this stock?.
Pick Stock Rover if
Stock Rover
Free • From $34/mo · Web · Mobile
- You'd rather start free and only pay if you outgrow it
- You want the cheaper way in: plans start at $34/mo instead of $70.83/mo
- You do a lot of your research from your phone
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
MarketXLS and Stock Rover cover a lot of the same ground (11 shared categories, including broker connectors, screeners, and options), so for the basics you won't go far wrong with either. Stock Rover simply does more: 32 categories to MarketXLS's 16, including stock ideas, ETF screeners, and stock comparison, plus a mobile app. MarketXLS counters by keeping things simpler.
What readers say
MarketXLS
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Stock Rover
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Key differences at a glance
- Free plan
- Stock Rover
- Cheaper paid plan
- Stock Rover$34/mo vs $70.83/mo
- Free trial
- Stock Rover14 days
- Broader coverage
- Stock Rover32 vs 16 categories
- Mobile app
- Stock Rover
- Desktop app
- MarketXLS
What MarketXLS does best
- Use more than 1,000 market-data and analysis functions in Excel on Windows, Mac, and the web, or in Google Sheets.
- Access quotes, fundamentals, historical statements, ETF data, options data, mutual-fund data, crypto pairs, FRED economic series, and selected technical data into workbooks.
- Real-time streaming quotes on Advanced and Business plans for covered U.S. and Canadian stocks, ETFs, and options.
- Standard defaults to 15-minute delayed stock, ETF, and crypto data, with EOD options, mutual-fund, and economic data.
- Analyze options chains, Greeks, implied volatility, order flow, strategy profit and loss, and broker symbols.
What Stock Rover does best
- Screen North American stocks, ETFs, and funds with up to 800 or more metrics.
- Tracking portfolios and dividends with broker sync, manual or spreadsheet import, benchmark comparison, emailed reports, dividend-income projections, risk-adjusted return, volatility, beta, IRR, Sharpe Ratio, and position contribution analytics.
- Comparison tools for stocks, ETFs, funds, portfolios, indices, and custom datasets in spreadsheet-like table and tile views across valuation, dividend, analyst, ratings, momentum, performance, and operating metrics.
- Automated DCF-driven Fair Value and intrinsic-value metrics to estimate Margin of Safety, then compare valuation ratios against 20-year relative norms to separate real discounts from superficially cheap stocks.
- The Insight Panel for financial statements, sales, earnings, cash flow, dividends, analyst ratings, insider activity, news, earnings transcripts, fair-value formulas, scores, warnings, and options-chain research on higher tiers.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | From $850/yr | Free • From $34/mo |
Free tier | No | Yes |
Free trial | — | 14 days |
Plan limits | 9 limits: Standard: stock etf delay minutes: 15, Standard: options timing: End of day +7 more | 54 limits: Free: stock scores: 3/month, Free: research reports: Dow 30 samples only unless Research Reports add-on or bundled paid pl... +52 more |
| Platforms & access | ||
Web app | Yes | Yes |
Desktop app | Yes | No |
Mobile app | No | Yes |
API access | No | No |
Broker sync | No | Yes |
Integrations | Interactive Brokers, Thinkorswim +11 more | Yodlee brokerage aggregation and Interactive Brokers |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Pro Retail +7 more |
Categories covered | 16 | 32 |
Regions | North America, Europe, APAC | North America |
| Data & capabilities | ||
Data quality | 4 signals: Latency: Real-time, 15-min Delayed, and End of Day, Granularity: Minute and EOD +2 more | 5 signals: Latency: Real-time, 15-min Delayed, and End of Day, Granularity: Minute and EOD +3 more |
Data partners | — | 6 partners: Morningstar, Zacks +4 more |
Capabilities | 5 signals: Factors: Value, Quality, and Momentum, Multi-leg options +3 more | 10 signals: Custom formulas, Universe builder +8 more |
Security | Status page | Encryption at rest and Encryption in transit |
| Try it | Visit MarketXLS | Visit Stock Rover |
Standout features
The best features of MarketXLS and Stock Rover.ShowHide
Standout features
What MarketXLS does best
- Use more than 1,000 market-data and analysis functions in Excel on Windows, Mac, and the web, or in Google Sheets.
- Access quotes, fundamentals, historical statements, ETF data, options data, mutual-fund data, crypto pairs, FRED economic series, and selected technical data into workbooks.
- Real-time streaming quotes on Advanced and Business plans for covered U.S. and Canadian stocks, ETFs, and options.
- Standard defaults to 15-minute delayed stock, ETF, and crypto data, with EOD options, mutual-fund, and economic data.
- Analyze options chains, Greeks, implied volatility, order flow, strategy profit and loss, and broker symbols.
What Stock Rover does best
- Screen North American stocks, ETFs, and funds with up to 800 or more metrics.
- Tracking portfolios and dividends with broker sync, manual or spreadsheet import, benchmark comparison, emailed reports, dividend-income projections, risk-adjusted return, volatility, beta, IRR, Sharpe Ratio, and position contribution analytics.
- Comparison tools for stocks, ETFs, funds, portfolios, indices, and custom datasets in spreadsheet-like table and tile views across valuation, dividend, analyst, ratings, momentum, performance, and operating metrics.
- Automated DCF-driven Fair Value and intrinsic-value metrics to estimate Margin of Safety, then compare valuation ratios against 20-year relative norms to separate real discounts from superficially cheap stocks.
- The Insight Panel for financial statements, sales, earnings, cash flow, dividends, analyst ratings, insider activity, news, earnings transcripts, fair-value formulas, scores, warnings, and options-chain research on higher tiers.
All details
Every attribute we track for MarketXLS and Stock Rover.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsOptionsMutual FundsCurrenciesFuturesCryptos | StocksETFsMutual FundsClosed-End FundsOptionsFundsOther |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersPro RetailLong-term InvestorsValue InvestorsGrowth InvestorsQuality InvestorsDividend InvestorsAnalysts+1 more |
Regions | North AmericaEuropeAPAC | North America |
Coverage details | Countries: US and CA5 exchangesIdentifiers: Ticker and CUSIP | Countries: US and CA11 exchangesIdentifiers: Ticker |
| Data | ||
Data freshness | Real-time15-min DelayedEnd of Day | Real-time15-min DelayedEnd of Day |
Data granularity | MinuteEOD | MinuteEOD |
Pricing sources | Not specified | ExchangeVendorModel |
Data partners | Not specified | MorningstarZacksIntrinioQuandlYodleeIEX |
| Access & integrations | ||
Import methods | Not specified | CSVBrokerOAuthManual |
Integrations | Interactive BrokersThinkorswimTradierOrionCharles Schwab (OpenView Gateway)QuoteMediaIEX CloudNasdaq+5 more | Yodlee brokerage aggregationInteractive Brokers |
Export formats | ExcelCSV | CSVImagePDF |
| Plans & trust | ||
Security & compliance | Status page | Encryption at restEncryption in transit |
Capability signals | Factors: Value, Quality, and MomentumMulti-leg optionsGreeksMonte CarloCorrelation | Custom formulasUniverse builderFactors: Value, Quality, Momentum, Growth, and SizePerformance attributionMonte CarloBroker syncPortfolio attributionRebalancing+2 more |
Vendor & support | MarketXLS LimitedCountry: IrelandFounded 2016Support: Email and Phone | Stock Rover LLCCountry: United StatesFounded 2008Support: Email and Phone |
Curation ratings | Methodology 3/5Reliability 4/5UX 4/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | — | Freestock scores: 3/month · research reports: Dow 30 samples only unless Research Reports add-on or bundled paid pl... · +1 more |
| Entry paid plan | $850/yr≈ $70.83/mo“Standard”stock etf delay minutes: 15 · options timing: End of day · +1 more | $34/mo“Premium”annual billing: $348/year ($29/month equivalent) · two year billing: $576 every 2 years ($24/month equivalent) · +11 more |
| Tier 2 | $1500/yr≈ $125/mo“Advanced”stock etf timing: Real-time streaming · options timing: Real-time streaming · +1 more | $70/mo“Premium Plus”annual billing: $588/year ($49/month equivalent) · two year billing: $1,008 every 2 years ($42/month equivalent) · +12 more |
| Tier 3 | $2400/yr≈ $200/mo“Business”support: VIP · consulting: Included · +1 more | $99/mo“Ultimate”annual billing: $948/year ($79/month equivalent) · two year billing: $1,656 every 2 years ($69/month equivalent) · +10 more |
| Top plan | — | $199/mo“Ultimate Pro”annual billing: $1,788/year ($149/month equivalent) · two year billing: $3,096 every 2 years ($129/month equivalent) · +10 more |
| Free trial | — | 14 days |
Alternatives
Free alternatives
Questions we keep getting
What's the difference between MarketXLS and Stock Rover?
MarketXLS leans toward sheets / excel add-ins, broker connectors, and screeners, while Stock Rover puts more weight on stock ideas, screeners, and ETF screeners. They overlap in 11 categories, so for most people it comes down to workflow preference and price.
Is MarketXLS or Stock Rover free to use?
Stock Rover has a free tier, so you can get started without paying anything. MarketXLS is paid-only. If budget matters, start with Stock Rover and see how far it takes you before opening your wallet.
Can I use MarketXLS or Stock Rover on my phone?
Stock Rover lists a dedicated mobile app, so it travels better. MarketXLS doesn't list a dedicated mobile app; its documented access is desktop and web.
Should I choose MarketXLS or Stock Rover?
It depends on what you're after. Pick MarketXLS if sheets / excel add-ins and options p&l matter to you; go with Stock Rover if you'd rather have stock ideas and ETF screeners. And if you only need the basics both share, let price decide.
What asset classes do MarketXLS and Stock Rover cover?
Both cover stocks, ETFs, options, and mutual funds. MarketXLS also handles currencies, futures, and cryptos. Stock Rover adds closed-end funds, funds, and other on top.
Do MarketXLS and Stock Rover offer real-time data?
Yes, both serve real-time market data, so either works when timing matters.
Which covers international markets: MarketXLS or Stock Rover?
MarketXLS has documented international coverage (North America, Europe, and APAC), so it's the safer bet if you hold non-US stocks. Stock Rover is more region-specific, mainly North America.
Can I export data from MarketXLS and Stock Rover?
Yes, both export to spreadsheets (CSV), which is handy if you like running your own numbers.
Can MarketXLS or Stock Rover connect to my broker?
Stock Rover syncs with brokers automatically. With MarketXLS, you're entering holdings by hand or importing files.
Which has a better stock screener: MarketXLS or Stock Rover?
Both MarketXLS and Stock Rover include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with MarketXLS or Stock Rover?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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