VOL. XCIV, NO. 247
BEST INVESTING TOOLS COMPARISON
Tool details checked August 23, 2026
Tool Comparison
Morningstar Investor vs Simply Wall St
Pick Morningstar Investor if
Morningstar Investor
From $249/yr · Web · Mobile
- You want stock comparison, fund analysis, and ETF analysis.
Pick Simply Wall St if
Simply Wall St
Free • From $120/yr · Web · Mobile
- You'd rather start free and only pay if you outgrow it
- You want the cheaper way in: plans start at $10/mo instead of $20.75/mo
- You want data visualizations, financials, and dividends.
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
Morningstar Investor and Simply Wall St cover a lot of the same ground (7 shared categories, including stock ideas, screeners, and portfolio), so for the basics you won't go far wrong with either. Simply Wall St simply does more: 19 categories to Morningstar Investor's 12, including data visualizations, financials, and dividends. Morningstar Investor counters by keeping things simpler.
What readers say
Morningstar Investor
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Simply Wall St
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Key differences at a glance
- Free plan
- Simply Wall St
- Cheaper paid plan
- Simply Wall St$10/mo vs $20.75/mo
- Broader coverage
- Simply Wall St19 vs 12 categories
- Asset coverage
- Morningstar InvestorAdds mutual funds and closed-end funds
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | From $249/yr | Free • From $120/yr |
Free tier | No | Yes |
Free trial | 7 days | 7 days |
Plan limits | — | 15 limits: Free: company reports per month: 5, Free: portfolios: 1 +13 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | Yes |
API access | No | No |
Broker sync | — | Yes |
Integrations | — | Plaid, SnapTrade +6 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +2 more | Retail Traders, Long-term Investors +3 more |
Categories covered | 12 | 19 |
Regions | — | North America, Europe, APAC, Africa |
| Data & capabilities | ||
Data quality | — | 5 signals: Latency: End of Day, Granularity: EOD +3 more |
Data partners | — | S&P Global Market Intelligence |
Capabilities | Universe builder | 6 signals: Universe builder, Broker sync +4 more |
Security | — | Encryption at rest and Encryption in transit |
| Try it | Visit Morningstar Investor | Visit Simply Wall St |
Where each one shines
What Morningstar Investor and Simply Wall St each do best.ShowHide
Where each one shines
What Morningstar Investor and Simply Wall St each do best.What Morningstar Investor does best
- Research coverage for stocks, ETFs, mutual funds, and closed-end funds with Morningstar ratings, analyst notes, reports, screeners, watchlists, and portfolio tools.
- Stock research built around Morningstar fair value estimates, Economic Moat Ratings, rating-change coverage, valuation context, commentary, and news.
- Evaluation tools for funds and ETFs with Morningstar star ratings, Morningstar Medalist Ratings, analyst notes, fund reports, performance context, fees, and holdings views.
- Tools for building stock, fund, and ETF screens using more than 200 data points, then save custom views for portfolios, watchlists, and screeners.
- Portfolio X-Ray to inspect asset allocation, sector exposure, fees, risk, stock style, and portfolio-level or fund-level composition.
What Simply Wall St does best
- Visual reports cover valuation, future growth, past performance, financial health, and dividends for stocks in more than 90 markets.
- Snowflake reports link a five-part visual score to detailed sections, financials, risks, methodology, and source data.
- Curated lists cover undervalued companies, dividend stocks, insider buying, sectors, industries, and investment themes.
- The screener filters by market, industry, value, growth, income, risk, and other fundamental measures.
- Portfolio dashboards show market-relative performance, diversification, sector and region exposure, and holding fundamentals.
Every detail we compared
Every tracked attribute for Morningstar Investor and Simply Wall St, side by side.ShowHide
Every detail we compared
Every tracked attribute for Morningstar Investor and Simply Wall St, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsMutual FundsClosed-End FundsFunds | StocksETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailLong-term InvestorsValue Investors | Retail TradersLong-term InvestorsValue InvestorsGrowth InvestorsDividend Investors |
Regions | Not specified | North AmericaEuropeAPACAfrica |
Coverage details | Identifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | Not specified | End of Day |
Data granularity | Not specified | EOD |
Pricing sources | Not specified | Vendor |
Data partners | Not specified | S&P Global Market Intelligence |
| Access & integrations | ||
Import methods | Not specified | BrokerOAuthCSVManual |
Integrations | Not specified | PlaidSnapTradeRobinhoodFidelityInteractive BrokersCharles SchwabE*TRADEVanguard |
Export formats | Not specified | ExcelPDF |
| Plans & trust | ||
Security & compliance | Not specified | Encryption at restEncryption in transit |
Capability signals | Universe builder | Universe builderBroker syncPortfolio attributionTax lotsMulti-currencyCost basis: FIFO |
Vendor & support | Morningstar, Inc.Country: United StatesFounded 1984 | Simply Wall Street Pty LtdCountry: AustraliaFounded 2014Support: Email |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | — | Freecompany reports per month: 5 · portfolios: 1 · +3 more |
| Entry paid plan | $249/yr≈ $20.75/mo“Investor yearly” | $120/yr≈ $10/mo“Premium”company reports per month: 30 · portfolios: 3 · +3 more |
| Top plan | $34.95/mo“Investor monthly” | $240/yr≈ $20/mo“Unlimited”company reports per month: Unlimited · portfolios: Unlimited · +3 more |
| Free trial | 7 days | 7 days |
Questions we keep getting
What's the difference between Morningstar Investor and Simply Wall St?
Morningstar Investor leans toward stock ideas, screeners, and stock comparison, while Simply Wall St puts more weight on stock ideas, screeners, and data visualizations. They overlap in 7 categories, so for most people it comes down to workflow preference and price.
Is Morningstar Investor or Simply Wall St free to use?
Simply Wall St has a free tier, so you can get started without paying anything. Morningstar Investor is paid-only. If budget matters, start with Simply Wall St and see how far it takes you before opening your wallet.
Should I choose Morningstar Investor or Simply Wall St?
It depends on what you're after. Pick Morningstar Investor if stock comparison and fund analysis matter to you; go with Simply Wall St if you'd rather have data visualizations and financials. And if you only need the basics both share, let price decide.
What asset classes do Morningstar Investor and Simply Wall St cover?
Both cover stocks and ETFs. Morningstar Investor also handles mutual funds, closed-end funds, and funds.
Can I export data from Morningstar Investor and Simply Wall St?
Simply Wall St exports to Excel. Morningstar Investor is stingier about getting data out.
Are Morningstar Investor and Simply Wall St good for long-term investing?
Yes, both are aimed squarely at long-term investors. Compare their coverage, workflow, and price before assuming they solve the same long-term research job.
Which has a better stock screener: Morningstar Investor or Simply Wall St?
Both Morningstar Investor and Simply Wall St include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with Morningstar Investor or Simply Wall St?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
Keep researching
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.