★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool comparison edition
Tool Comparison
Simply Wall St vs The Motley Fool
Start here
Simply Wall St
Free • Paid plans available · Web · Mobile
- You care about screeners, data visualizations, and financials, things The Motley Fool doesn't offer
- You're a long-term investor who cares more about fundamentals than headlines
Pick The Motley Fool instead if
The Motley Fool
Free • From $16.58/mo · Web · Mobile
- Go this way if you prefer a simpler, more focused tool.
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
Simply Wall St and The Motley Fool cover a lot of the same ground (8 shared categories, including stock ideas, portfolio, and watchlist), so for the basics you won't go far wrong with either. Simply Wall St simply does more: 19 categories to The Motley Fool's 8, including screeners, data visualizations, and financials. The Motley Fool counters by keeping things simpler.
What readers say
Simply Wall St
Vote once to reveal the community verdict.
The Motley Fool
Vote once to reveal the community verdict.
Key differences at a glance
- Asset coverage
- Simply Wall StAdds funds
- Broader coverage
- Simply Wall St19 vs 8 categories
- Broker sync
- Simply Wall St
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • Paid plans available | Free • From $16.58/mo |
Free tier | Yes | Yes |
Free trial | — | — |
Plan limits | 13 limits: Free: company reports per month: 5, Free: portfolios: 1 +11 more | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | Yes |
API access | No | No |
Broker sync | Yes | No |
Integrations | Plaid, SnapTrade +6 more | — |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Long-term Investors +3 more | — |
Categories covered | 19 | 8 |
Regions | North America, Europe, APAC, Africa | — |
| Data & capabilities | ||
Data quality | 5 signals: Latency: End of Day, Granularity: EOD +3 more | — |
Data partners | S&P Global Market Intelligence | — |
Capabilities | 6 signals: Universe builder, Broker sync +4 more | — |
Security | Encryption in transit | — |
| Try it | Visit Simply Wall St | Visit The Motley Fool |
Where each one shines
What Simply Wall St and The Motley Fool each do best.ShowHide
Where each one shines
What Simply Wall St and The Motley Fool each do best.What Simply Wall St does best
- Research coverage for global stocks through visual company reports that summarize valuation, future growth, past performance, financial health, and dividends.
- The Snowflake report format to move from a high-level visual score into detailed sections, methodology notes, financials, risks, and supporting data.
- Discovery tools for ideas through curated themes such as undervalued companies, dividend stocks, insider buying, sectors, industries, and thematic lists.
- The stock screener to filter by market, industry, value, growth, income, risk, and other fundamental metrics, with saved screeners and alerts on paid plans.
- Tracking portfolios with visual dashboards, portfolio Snowflake views, performance versus market, diversification, sector and region exposure, and holding-level fundamentals.
What The Motley Fool does best
- Reading access to free investing articles, market news, educational content, podcasts, and market snapshots on Fool.com.
- Stock Advisor for two new stock recommendations per month at $199/year for the annual plan.
- Upgrade to Epic for broader access including Rule Breakers, Dividend Investor, Hidden Gems, FoolIQ/GamePlan, AI-powered tools, and five monthly recommendations.
- Epic Plus for more recommendation volume, including 8+ monthly stock recommendations and daily Moneyball recommendations.
- Evaluation tools for Fool Portfolios and Fool One for higher-priced portfolio access, real-money portfolio context, specialized research, events, and broader membership coverage.
Every detail we compared
Every tracked attribute for Simply Wall St and The Motley Fool, side by side.ShowHide
Every detail we compared
Every tracked attribute for Simply Wall St and The Motley Fool, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsFunds | StocksETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersLong-term InvestorsValue InvestorsGrowth InvestorsDividend Investors | Not specified |
Regions | North AmericaEuropeAPACAfrica | Not specified |
Coverage details | Identifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | End of Day | Not specified |
Data granularity | EOD | Not specified |
Pricing sources | Vendor | Not specified |
Data partners | S&P Global Market Intelligence | Not specified |
| Access & integrations | ||
Import methods | BrokerOAuthCSVManual | Manual |
Integrations | PlaidSnapTradeRobinhoodFidelityInteractive BrokersCharles SchwabE*TRADEVanguard | Not specified |
Export formats | ExcelPDF | Not specified |
| Plans & trust | ||
Security & compliance | Encryption in transit | Not specified |
Capability signals | Universe builderBroker syncPortfolio attributionTax lotsMulti-currencyCost basis: FIFO | Not specified |
Vendor & support | Simply Wall Street Pty LtdCountry: AustraliaFounded 2014Support: Email | The Motley Fool, LLCCountry: USFounded 1993Support: Phone |
Curation ratings | Not specified | Methodology 3/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Freecompany reports per month: 5 · portfolios: 1 · +3 more | Free |
| Entry paid plan | Subscription“Premium”company reports per month: 30 · portfolios: 3 · +2 more | $16.58/mo“Stock Advisor (Annual)” |
| Tier 2 | Subscription“Unlimited”company reports per month: Unlimited · portfolios: 5 · +2 more | $41.58/mo“Epic (Annual)” |
| Tier 3 | — | $166.58/mo“Epic Plus (Annual)” |
| Tier 4 | — | $333.25/mo“Fool Portfolios (Annual)” |
| Top plan | — | $1166.58/mo“Fool One” |
Questions we keep getting
What's the difference between Simply Wall St and The Motley Fool?
Simply Wall St leans toward stock ideas, screeners, and data visualizations, while The Motley Fool puts more weight on stock ideas, portfolio, and watchlist. They overlap in 8 categories, so for most people it comes down to workflow preference and price.
How much do Simply Wall St and The Motley Fool cost?
Good news: both Simply Wall St and The Motley Fool have free plans, so you can run them side by side and only pay if you hit a wall.
Should I choose Simply Wall St or The Motley Fool?
It depends on what you're after. Pick Simply Wall St if screeners and data visualizations matter to you; go with The Motley Fool if you prefer its overall approach. And if you only need the basics both share, let price decide.
What asset classes do Simply Wall St and The Motley Fool cover?
Both cover stocks and ETFs. Simply Wall St also handles funds.
Can I export data from Simply Wall St and The Motley Fool?
Simply Wall St exports to Excel. The Motley Fool is stingier about getting data out.
Can Simply Wall St or The Motley Fool connect to my broker?
Simply Wall St syncs with brokers automatically. With The Motley Fool, you're entering holdings by hand or importing files.
Which has a better stock screener: Simply Wall St or The Motley Fool?
Simply Wall St has a stock screener for surfacing ideas; The Motley Fool doesn't, and focuses its energy elsewhere.
Can I track my portfolio with Simply Wall St or The Motley Fool?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.