VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Monday, October 6, 2025

Head-to-head

Simply Wall St vs The Motley Fool comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Simply Wall St adds Screeners, Financials, Valuation Models, Scores, Analyst Forecasts, Analyst Price Targets, Insider Data, Institutional Data, Alerts, Dividend, and Broker Connectors coverage that The Motley Fool skips.

The Motley Fool includes Education, Videos, Newsletters, and Blogs categories that Simply Wall St omits.

Simply Wall St highlights: Clear, visual company reports covering valuation (DCF), analyst growth forecasts, financial health, dividend safety, management, and insider activity., Snowflake score summarises five pillars: valuation, growth outlook, past performance, financial health, and dividends., and Portfolio tracker calculates total returns including realised/unrealised gains, dividends, FX, and annualised IRR, with automatic adjustments for stock splits..

The Motley Fool is known for: Stock Advisor membership includes two new stock recommendations per month, currently priced at $199/year, with a 30-day refund policy., Tiered memberships expand access: Epic ($499/year) adds research and scorecards; Epic Plus ($1,999/year) includes the real-money Moneyball Portfolio with daily guidance; Fool Portfolios ($3,999/year) provides access to Tom Gardner’s live portfolios; Fool One is an all-access bundle., and Mobile apps (iOS and Android) send instant notifications for new recommendations and service updates, plus tools to track “My Portfolios” and watchlists..

Simply Wall St logo

Simply Wall St

simplywall.st

Editor’s pick Hands-on review

Equity research and portfolio tracker built around visual stock reports and a proprietary “Snowflake” score. Uses S&P Global Market Intelligence data, with end-of-day pricing and intraday fundamentals/ownership refresh. Premium and Unlimited plans add broker linking (Plaid/SnapTrade), daily sync, more reports, and portfolio/screener limits. Unlimited members also get full Excel/CSV/PDF exports.

Platforms

Web
Mobile

Pricing

Free
Subscription

Quick highlights

  • Clear, visual company reports covering valuation (DCF), analyst growth forecasts, financial health, dividend safety, management, and insider activity.
  • Snowflake score summarises five pillars: valuation, growth outlook, past performance, financial health, and dividends.
  • Portfolio tracker calculates total returns including realised/unrealised gains, dividends, FX, and annualised IRR, with automatic adjustments for stock splits.
  • Broker linking via Plaid and SnapTrade (Premium/Unlimited) with daily auto-sync of holdings.
  • Powerful stock screener with advanced filters; save screens and get weekly alerts on matching companies.

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The Motley Fool logo

The Motley Fool

fool.com

A long-standing publisher and stock-picking service with both free content and premium memberships. The flagship Stock Advisor offers two new recommendations each month, backed by a 30-day money-back guarantee. Higher tiers add more scorecards, tools, live model portfolios, and exclusive research. Mobile apps deliver real-time alerts for new picks and portfolio updates.

Platforms

Web
Mobile

Pricing

Free
Subscription

Quick highlights

  • Stock Advisor membership includes two new stock recommendations per month, currently priced at $199/year, with a 30-day refund policy.
  • Tiered memberships expand access: Epic ($499/year) adds research and scorecards; Epic Plus ($1,999/year) includes the real-money Moneyball Portfolio with daily guidance; Fool Portfolios ($3,999/year) provides access to Tom Gardner’s live portfolios; Fool One is an all-access bundle.
  • Mobile apps (iOS and Android) send instant notifications for new recommendations and service updates, plus tools to track “My Portfolios” and watchlists.
  • Personal portfolio and watchlist features let you add tickers and monitor performance inside the platform.
  • Free market news, analysis articles, and daily podcasts such as Motley Fool Money.

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Overlap

Shared focus areas

4 overlaps

Mutual strengths include Stock Ideas, Portfolio, and Watchlist plus 1 more area.

Where they differ

Simply Wall St

Distinct strengths include:

  • Clear, visual company reports covering valuation (DCF), analyst growth forecasts, financial health, dividend safety, management, and insider activity.
  • Snowflake score summarises five pillars: valuation, growth outlook, past performance, financial health, and dividends.
  • Portfolio tracker calculates total returns including realised/unrealised gains, dividends, FX, and annualised IRR, with automatic adjustments for stock splits.
  • Broker linking via Plaid and SnapTrade (Premium/Unlimited) with daily auto-sync of holdings.

The Motley Fool

Distinct strengths include:

  • Stock Advisor membership includes two new stock recommendations per month, currently priced at $199/year, with a 30-day refund policy.
  • Tiered memberships expand access: Epic ($499/year) adds research and scorecards; Epic Plus ($1,999/year) includes the real-money Moneyball Portfolio with daily guidance; Fool Portfolios ($3,999/year) provides access to Tom Gardner’s live portfolios; Fool One is an all-access bundle.
  • Mobile apps (iOS and Android) send instant notifications for new recommendations and service updates, plus tools to track “My Portfolios” and watchlists.
  • Personal portfolio and watchlist features let you add tickers and monitor performance inside the platform.

Feature-by-feature breakdown

AttributeSimply Wall StThe Motley Fool
Categories

Which research workflows each platform targets

Shared: Stock Ideas, Portfolio, Watchlist, News

Unique: Screeners, Financials, Valuation Models, Scores, Analyst Forecasts, Analyst Price Targets, Insider Data, Institutional Data, Alerts, Dividend, Broker Connectors

Shared: Stock Ideas, Portfolio, Watchlist, News

Unique: Education, Videos, Newsletters, Blogs

Asset types

Supported asset classes and universes

Stocks

Stocks, ETFs

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, Mobile

Web, Mobile

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Clear, visual company reports covering valuation (DCF), analyst growth forecasts, financial health, dividend safety, management, and insider activity.
  • Snowflake score summarises five pillars: valuation, growth outlook, past performance, financial health, and dividends.
  • Portfolio tracker calculates total returns including realised/unrealised gains, dividends, FX, and annualised IRR, with automatic adjustments for stock splits.
  • Broker linking via Plaid and SnapTrade (Premium/Unlimited) with daily auto-sync of holdings.
  • Powerful stock screener with advanced filters; save screens and get weekly alerts on matching companies.
  • Email alerts for earnings, dividends, analyst estimate or price target changes, insider trades, corporate actions, risks, and M&A news.

Unique

  • Stock Advisor membership includes two new stock recommendations per month, currently priced at $199/year, with a 30-day refund policy.
  • Tiered memberships expand access: Epic ($499/year) adds research and scorecards; Epic Plus ($1,999/year) includes the real-money Moneyball Portfolio with daily guidance; Fool Portfolios ($3,999/year) provides access to Tom Gardner’s live portfolios; Fool One is an all-access bundle.
  • Mobile apps (iOS and Android) send instant notifications for new recommendations and service updates, plus tools to track “My Portfolios” and watchlists.
  • Personal portfolio and watchlist features let you add tickers and monitor performance inside the platform.
  • Free market news, analysis articles, and daily podcasts such as Motley Fool Money.
  • Market pages give quick snapshots of indices and top stock movers.
Tested

Verified by hands-on testing inside Find My Moat

Yes

Not yet

Editor pick

Featured inside curated shortlists

Highlighted

Standard listing

Frequently Asked Questions

Which workflows do Simply Wall St and The Motley Fool both support?

Both platforms cover Stock Ideas, Portfolio, Watchlist, and News workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Simply Wall St and The Motley Fool require subscriptions?

Both Simply Wall St and The Motley Fool keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Simply Wall St and The Motley Fool?

Both Simply Wall St and The Motley Fool support web and mobile access, making it easy to keep tabs on research away from the desk.

What unique strengths set the two platforms apart?

Simply Wall St differentiates itself with Clear, visual company reports covering valuation (DCF), analyst growth forecasts, financial health, dividend safety, management, and insider activity., Snowflake score summarises five pillars: valuation, growth outlook, past performance, financial health, and dividends., and Portfolio tracker calculates total returns including realised/unrealised gains, dividends, FX, and annualised IRR, with automatic adjustments for stock splits., whereas The Motley Fool stands out for Stock Advisor membership includes two new stock recommendations per month, currently priced at $199/year, with a 30-day refund policy., Tiered memberships expand access: Epic ($499/year) adds research and scorecards; Epic Plus ($1,999/year) includes the real-money Moneyball Portfolio with daily guidance; Fool Portfolios ($3,999/year) provides access to Tom Gardner’s live portfolios; Fool One is an all-access bundle., and Mobile apps (iOS and Android) send instant notifications for new recommendations and service updates, plus tools to track “My Portfolios” and watchlists..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.