BEST INVESTING TOOLS COMPARISON

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Checked September 24, 2026

Tool Comparison

Simply Wall St vs The Motley Fool

Simply Wall St

TestedMost versatile pick
Review & pricing
Paid from
$131.40/yr, billed annually
Free plan
Yes
Platforms
Web, Mobile

Best if

  • You want a lower paid starting price: $131.40/yr, billed annually instead of $199/yr, billed annually
  • You want screeners, data visualizations, and financials.
  • You're a long-term investor who cares more about fundamentals than headlines
Paid from
$199/yr, billed annually
Free plan
Yes
Platforms
Web, Mobile

Best if

    Most versatile pick

    Start here

    Simply Wall St logo

    Simply Wall St

    simplywall.stTested

    Free • From $131.40/yr, billed annually · Web · Mobile

    • You want a lower paid starting price: $131.40/yr, billed annually instead of $199/yr, billed annually
    • You want screeners, data visualizations, and financials.
    • You're a long-term investor who cares more about fundamentals than headlines

    Pick The Motley Fool instead if

    The Motley Fool logo

    The Motley Fool

    fool.com

    Free • From $199/yr, billed annually · Web · Mobile

    • Go this way if you prefer a simpler, more focused tool.

    Skip both if: Neither one clicks with how you research; there are strong third options.

    See alternatives

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    Not set on either one? See the top 50 tools, ranked by user votes, or the deals page for big discounts on popular tools.

    Our take

    The bottom line

    Simply Wall St and The Motley Fool cover a lot of the same ground (8 shared categories, including stock ideas, portfolio, and watchlist), so for the basics you won't go far wrong with either. Simply Wall St simply does more: 19 categories to The Motley Fool's 8, including screeners, data visualizations, and financials. The Motley Fool counters by keeping things simpler.

    What readers say

    Simply Wall St

    No votes yet. Cast the first one.

    The Motley Fool

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    Key differences at a glance

    Cheaper paid plan
    Simply Wall St$131.40/yr, billed annually vs $199/yr, billed annually
    Free trial
    Simply Wall St7 days
    Broader coverage
    Simply Wall St19 vs 8 categories
    Broker sync
    Simply Wall St
    Free plan
    Both
    See the full side-by-side table
    Simply Wall St logo

    What Simply Wall St does best

    1. Visual reports cover valuation, future growth, past performance, financial health, and dividends for stocks in more than 90 markets.
    2. Snowflake reports link a five-part visual score to detailed sections, financials, risks, methodology, and source data.
    3. Curated lists cover undervalued companies, dividend stocks, insider buying, sectors, industries, and investment themes.
    4. The screener filters by market, industry, value, growth, income, risk, and other fundamental measures.
    5. Portfolio dashboards show market-relative performance, diversification, sector and region exposure, and holding fundamentals.
    The Motley Fool logo

    What The Motley Fool does best

    1. Reading access to free investing articles, market news, educational content, podcasts, and market snapshots on Fool.com.
    2. Stock Advisor for two new stock recommendations per month at $199/year for the annual plan.
    3. Upgrade to Epic for broader access including Rule Breakers, Dividend Investor, Hidden Gems, FoolIQ/GamePlan, AI-powered tools, and 7 monthly recommendations.
    4. Epic Plus for more recommendation volume, including 8+ monthly stock recommendations and daily Moneyball recommendations.
    5. Fool Portfolios and Fool One for real-money portfolio access, specialized research and events.

    Side by side

    Pricing & plans
    Starting price
    Free • From $131.40/yr, billed annually
    Free • From $199/yr, billed annually
    Free tier
    Yes
    Yes
    Free trial
    7 days
    —
    Platforms & access
    Web app
    Yes
    Yes
    Mobile app
    Yes
    Yes
    API access
    No
    No
    Broker sync
    Yes
    No
    Integrations
    Plaid, SnapTrade +6 more
    —
    Coverage & data
    Asset types
    StocksETFs
    StocksETFs
    Target audience
    Retail TradersLong-term InvestorsValue InvestorsGrowth InvestorsDividend Investors
    Not specified
    Data freshness
    End of Day
    Not specified
    Data granularity
    EOD
    Not specified
    Export formats
    ExcelPDF
    Not specified

    Pricing comparison

    Tier
    Simply Wall StLower annual price
    Free plan
    Free
    Free
    Entry paid plan
    $131.40/yrBilled annually≈ $10.95/mo“Premium”
    $199/yrBilled annually≈ $16.58/mo“Stock Advisor annual”
    Tier 2
    $258/yrBilled annually≈ $21.50/mo“Unlimited”
    $499/yrBilled annually≈ $41.58/mo“Epic annual”
    Tier 3
    —
    $1999/yrBilled annually≈ $166.58/mo“Epic Plus annual”
    Tier 4
    —
    $3999/yrBilled annually≈ $333.25/mo“Fool Portfolios annual”
    Top plan
    —
    $13999/yrBilled annually≈ $1166.58/mo“Fool One”
    Free trial
    7 days
    —

    See for yourself

    Side by side

    Price, platforms, data, and market coverage.
    Show
    Side-by-side comparison of Simply Wall St and The Motley Fool
    Attribute
    Simply Wall St logo
    Simply Wall St
    The Motley Fool logo
    The Motley Fool
    Pricing & plans
    Starting price
    Free • From $131.40/yr, billed annuallyFree • From $199/yr, billed annually
    Free tier
    YesYes
    Free trial
    7 days—
    Plan limits
    9 limits: Free: company reports per month: 5, Free: portfolios: 1 +7 more—
    Platforms & access
    Web app
    YesYes
    Mobile app
    YesYes
    API access
    NoNo
    Broker sync
    YesNo
    Integrations
    Plaid, SnapTrade +6 more—
    Audience & fit
    Experience level
    Beginner, Intermediate, AdvancedBeginner, Intermediate, Advanced
    Best for
    Retail Traders, Long-term Investors +3 more—
    Categories covered
    198
    Regions
    North America, Europe, APAC, Africa—
    Data & capabilities
    Data quality
    5 signals: Latency: End of Day, Granularity: EOD +3 more—
    Data partners
    S&P Global Market Intelligence—
    Capabilities
    6 signals: Universe builder, Broker sync +4 more—
    Security
    Encryption at rest and Encryption in transit—
    Try itVisit Simply Wall StVisit The Motley Fool

    Standout features

    The best features of Simply Wall St and The Motley Fool.
    Show
    Simply Wall St logo

    What Simply Wall St does best

    1. Visual reports cover valuation, future growth, past performance, financial health, and dividends for stocks in more than 90 markets.
    2. Snowflake reports link a five-part visual score to detailed sections, financials, risks, methodology, and source data.
    3. Curated lists cover undervalued companies, dividend stocks, insider buying, sectors, industries, and investment themes.
    4. The screener filters by market, industry, value, growth, income, risk, and other fundamental measures.
    5. Portfolio dashboards show market-relative performance, diversification, sector and region exposure, and holding fundamentals.
    The Motley Fool logo

    What The Motley Fool does best

    1. Reading access to free investing articles, market news, educational content, podcasts, and market snapshots on Fool.com.
    2. Stock Advisor for two new stock recommendations per month at $199/year for the annual plan.
    3. Upgrade to Epic for broader access including Rule Breakers, Dividend Investor, Hidden Gems, FoolIQ/GamePlan, AI-powered tools, and 7 monthly recommendations.
    4. Epic Plus for more recommendation volume, including 8+ monthly stock recommendations and daily Moneyball recommendations.
    5. Fool Portfolios and Fool One for real-money portfolio access, specialized research and events.

    All details

    Every attribute we track for Simply Wall St and The Motley Fool.
    Show
    Attribute
    Simply Wall St logo
    Simply Wall St
    The Motley Fool logo
    The Motley Fool
    Coverage & fit
    Asset types
    StocksETFs
    StocksETFs
    Experience
    BeginnerIntermediateAdvanced
    BeginnerIntermediateAdvanced
    Target audience
    Retail TradersLong-term InvestorsValue InvestorsGrowth InvestorsDividend Investors
    Not specified
    Regions
    North AmericaEuropeAPACAfrica
    Not specified
    Coverage details
    Identifiers: Ticker
    Identifiers: Ticker
    Data
    Data freshness
    End of Day
    Not specified
    Data granularity
    EOD
    Not specified
    Pricing sources
    Vendor
    Not specified
    Data partners
    S&P Global Market Intelligence
    Not specified
    Access & integrations
    Import methods
    BrokerOAuthCSVManual
    Manual
    Integrations
    PlaidSnapTradeRobinhoodFidelityInteractive BrokersCharles SchwabE*TRADEVanguard
    Not specified
    Export formats
    ExcelPDF
    Not specified
    Plans & trust
    Security & compliance
    Encryption at restEncryption in transit
    Not specified
    Capability signals
    Universe builderBroker syncPortfolio attributionTax lotsMulti-currencyCost basis: FIFO
    Not specified
    Vendor & support
    Simply Wall Street Pty LtdCountry: AustraliaFounded 2014Support: Email
    The Motley Fool, LLCCountry: USFounded 1993Support: Phone
    Curation ratings
    Not specified
    Methodology 3/5Reliability 4/5UX 4/5

    Green tags are exclusive to that tool in this comparison.

    Pricing

    Plans, billing, free trials, and monthly prices.
    Show
    Plan-by-plan pricing comparison of Simply Wall St and The Motley Fool
    Tier
    Simply Wall St logo
    Simply Wall StLower annual price
    The Motley Fool logo
    The Motley Fool
    Free plan
    Freecompany reports per month: 5 · portfolios: 1 · +1 more
    Free
    Entry paid plan
    $131.40/yrBilled annually≈ $10.95/mo“Premium”company reports per month: 30 · portfolios: 3 · +1 more
    $199/yrBilled annually≈ $16.58/mo“Stock Advisor annual”
    Tier 2
    $258/yrBilled annually≈ $21.50/mo“Unlimited”company reports per month: Unlimited · portfolios: Unlimited · +1 more
    $499/yrBilled annually≈ $41.58/mo“Epic annual”
    Tier 3—
    $1999/yrBilled annually≈ $166.58/mo“Epic Plus annual”
    Tier 4—
    $3999/yrBilled annually≈ $333.25/mo“Fool Portfolios annual”
    Top plan—
    $13999/yrBilled annually≈ $1166.58/mo“Fool One”
    Free trial7 days—

    Questions we keep getting

    What's the difference between Simply Wall St and The Motley Fool?

    Simply Wall St leans toward stock ideas, screeners, and data visualizations, while The Motley Fool puts more weight on stock ideas, portfolio, and watchlist. They overlap in 8 categories, so for most people it comes down to workflow preference and price.

    How much do Simply Wall St and The Motley Fool cost?

    Good news: both Simply Wall St and The Motley Fool have free plans, so you can run them side by side and only pay if you hit a wall.

    Should I choose Simply Wall St or The Motley Fool?

    It depends on what you're after. Pick Simply Wall St if screeners and data visualizations matter to you; go with The Motley Fool if you prefer its overall approach. And if you only need the basics both share, let price decide.

    Can I export data from Simply Wall St and The Motley Fool?

    Simply Wall St exports to Excel. The Motley Fool is stingier about getting data out.

    Can Simply Wall St or The Motley Fool connect to my broker?

    Simply Wall St syncs with brokers automatically. With The Motley Fool, you're entering holdings by hand or importing files.

    Which has a better stock screener: Simply Wall St or The Motley Fool?

    Simply Wall St has a stock screener for surfacing ideas; The Motley Fool doesn't, and focuses its energy elsewhere.

    Can I track my portfolio with Simply Wall St or The Motley Fool?

    Yes, both do portfolio tracking: holdings, performance, and allocation in one place.

    Feedback

    Spot stale pricing, missing features, or a comparison that feels off? Send feedback on the verdict, table, alternatives, or recommendation.

    Curation & Accuracy

    This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

    Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.