Tool Comparison
ETF Central vs Simply Wall St
- Paid from
- —
- Free plan
- Yes
- Platforms
- Web
Best if
- You want ETF screeners, ETF comparison, and money flow.
- Paid from
- $10.95/mo
- Free plan
- Yes
- Platforms
- Web, Mobile
Best if
- You do a lot of your research from your phone
- You want stock ideas, screeners, and portfolio.
- You're a long-term investor who cares more about fundamentals than headlines
Pick ETF Central if
ETF Central
Free · Web
- You want ETF screeners, ETF comparison, and money flow.
Pick Simply Wall St if
Simply Wall St
Free • From $131.40/yr · Web · Mobile
- You do a lot of your research from your phone
- You want stock ideas, screeners, and portfolio.
- You're a long-term investor who cares more about fundamentals than headlines
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
ETF Central and Simply Wall St cover a lot of the same ground (5 shared categories, including watchlist, data visualizations, and news), so for the basics you won't go far wrong with either. Simply Wall St simply does more: 19 categories to ETF Central's 8, including stock ideas, screeners, and portfolio, plus a mobile app. ETF Central counters by being completely free.
What readers say
ETF Central
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Simply Wall St
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Key differences at a glance
- Mobile app
- Simply Wall St
- Free trial
- Simply Wall St7 days
- Broader coverage
- Simply Wall St19 vs 8 categories
- Broker sync
- Simply Wall St
- Global coverage
- Simply Wall St
- Asset coverage
- Simply Wall StAdds stocks
What ETF Central does best
- Screen more than 5,500 U.S.-listed ETFs with filters, sorting, presets, and Trackinsight thematic taxonomy views.
- Compare ETFs side by side across performance, liquidity, risk, exposure, and holdings.
- Segment dashboards to review best and worst performers plus inflows and outflows across multiple time windows.
- Build a free-account watchlist of up to 100 ETFs, choose from 27 data columns, and export the list to Excel.
- Construct, simulate, analyze, import, and share portfolios of U.S.-listed ETFs.
What Simply Wall St does best
- Visual reports cover valuation, future growth, past performance, financial health, and dividends for stocks in more than 90 markets.
- Snowflake reports link a five-part visual score to detailed sections, financials, risks, methodology, and source data.
- Curated lists cover undervalued companies, dividend stocks, insider buying, sectors, industries, and investment themes.
- The screener filters by market, industry, value, growth, income, risk, and other fundamental measures.
- Portfolio dashboards show market-relative performance, diversification, sector and region exposure, and holding fundamentals.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free | Free • From $131.40/yr |
Free tier | Yes | Yes |
Free trial | — | 7 days |
Plan limits | Free: watchlist etfs: 100 and Free: watchlist columns: 27 | 9 limits: Free: company reports per month: 5, Free: portfolios: 1 +7 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | No | No |
Broker sync | No | Yes |
Integrations | — | Plaid, SnapTrade +6 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +3 more | Retail Traders, Long-term Investors +3 more |
Categories covered | 8 | 19 |
Regions | North America | North America, Europe, APAC, Africa |
| Data & capabilities | ||
Data quality | — | 5 signals: Latency: End of Day, Granularity: EOD +3 more |
Data partners | Trackinsight and NYSE | S&P Global Market Intelligence |
Capabilities | 7 signals: Universe builder, Factor exposure +5 more | 6 signals: Universe builder, Broker sync +4 more |
Security | — | Encryption at rest and Encryption in transit |
| Try it | Visit ETF Central | Visit Simply Wall St |
Standout features
The best features of ETF Central and Simply Wall St.ShowHide
Standout features
What ETF Central does best
- Screen more than 5,500 U.S.-listed ETFs with filters, sorting, presets, and Trackinsight thematic taxonomy views.
- Compare ETFs side by side across performance, liquidity, risk, exposure, and holdings.
- Segment dashboards to review best and worst performers plus inflows and outflows across multiple time windows.
- Build a free-account watchlist of up to 100 ETFs, choose from 27 data columns, and export the list to Excel.
- Construct, simulate, analyze, import, and share portfolios of U.S.-listed ETFs.
What Simply Wall St does best
- Visual reports cover valuation, future growth, past performance, financial health, and dividends for stocks in more than 90 markets.
- Snowflake reports link a five-part visual score to detailed sections, financials, risks, methodology, and source data.
- Curated lists cover undervalued companies, dividend stocks, insider buying, sectors, industries, and investment themes.
- The screener filters by market, industry, value, growth, income, risk, and other fundamental measures.
- Portfolio dashboards show market-relative performance, diversification, sector and region exposure, and holding fundamentals.
All details
Every attribute we track for ETF Central and Simply Wall St.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFs | StocksETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailFinancial AdvisorsAnalystsStudents/Researchers | Retail TradersLong-term InvestorsValue InvestorsGrowth InvestorsDividend Investors |
Regions | North America | North AmericaEuropeAPACAfrica |
Coverage details | Countries: USIdentifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | Not specified | End of Day |
Data granularity | Not specified | EOD |
Pricing sources | Not specified | Vendor |
Data partners | TrackinsightNYSE | S&P Global Market Intelligence |
| Access & integrations | ||
Import methods | Not specified | BrokerOAuthCSVManual |
Integrations | Not specified | PlaidSnapTradeRobinhoodFidelityInteractive BrokersCharles SchwabE*TRADEVanguard |
Export formats | ExcelPDF | ExcelPDF |
| Plans & trust | ||
Security & compliance | Not specified | Encryption at restEncryption in transit |
Capability signals | Universe builderFactor exposureVaR/ESPerformance attributionPortfolio attributionRebalancingPortfolio factor exposure | Universe builderBroker syncPortfolio attributionTax lotsMulti-currencyCost basis: FIFO |
Vendor & support | Trackinsight (ETF Central) | Simply Wall Street Pty LtdCountry: AustraliaFounded 2014Support: Email |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | Freewatchlist etfs: 100 · watchlist columns: 27 | Freecompany reports per month: 5 · portfolios: 1 · +1 more |
| Entry paid plan | — | $131.40/yr≈ $10.95/mo“Premium”company reports per month: 30 · portfolios: 3 · +1 more |
| Top plan | — | $258/yr≈ $21.50/mo“Unlimited”company reports per month: Unlimited · portfolios: Unlimited · +1 more |
| Free trial | — | 7 days |
Questions we keep getting
What's the difference between ETF Central and Simply Wall St?
ETF Central leans toward ETF screeners, ETF comparison, and watchlist, while Simply Wall St puts more weight on stock ideas, screeners, and data visualizations. They overlap in 5 categories, so for most people it comes down to workflow preference and price.
How much do ETF Central and Simply Wall St cost?
Good news: both ETF Central and Simply Wall St have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use ETF Central or Simply Wall St on my phone?
Simply Wall St lists a dedicated mobile app, so it travels better. ETF Central doesn't list a dedicated mobile app; its documented access is web.
Should I choose ETF Central or Simply Wall St?
It depends on what you're after. Pick ETF Central if ETF screeners and ETF comparison matter to you; go with Simply Wall St if you'd rather have stock ideas and screeners. And if you only need the basics both share, let price decide.
What asset classes do ETF Central and Simply Wall St cover?
Both cover ETFs. Simply Wall St adds stocks on top.
Which covers international markets: ETF Central or Simply Wall St?
Simply Wall St has documented international coverage (North America, Europe, APAC, and Africa), so it's the safer bet if you hold non-US stocks. ETF Central is more region-specific, mainly North America.
Can I export data from ETF Central and Simply Wall St?
Yes, both export to spreadsheets (Excel), which is handy if you like running your own numbers.
Can ETF Central or Simply Wall St connect to my broker?
Simply Wall St syncs with brokers automatically. With ETF Central, you're entering holdings by hand or importing files.
Which has a better stock screener: ETF Central or Simply Wall St?
Both ETF Central and Simply Wall St include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with ETF Central or Simply Wall St?
Simply Wall St handles portfolio tracking. ETF Central is really a research tool; you'd track your portfolio elsewhere.
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