Tool Comparison
ETF.com vs GuruFocus
- Paid from
- —
- Free plan
- Yes
- Platforms
- Web
Best if
- You want ETF factors and money flow.
- Paid from
- $45.75/mo
- Free plan
- Yes
- Platforms
- Web, Mobile, API
Best if
- You do a lot of your research from your phone
- You want an API so you can script or automate things
- You want stock ideas, screeners, and top analysts.
Pick ETF.com instead if
ETF.com
Free · Web
- You want ETF factors and money flow.
Start here
GuruFocus
Free • From $549/yr · Web · Mobile · API
- You do a lot of your research from your phone
- You want an API so you can script or automate things
- You want stock ideas, screeners, and top analysts.
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
ETF.com and GuruFocus cover a lot of the same ground (13 shared categories, including ETF screeners, ETF comparison, and ETF analysis), so for the basics you won't go far wrong with either. GuruFocus simply does more: 49 categories to ETF.com's 15, including stock ideas, screeners, and top analysts, plus a mobile app. ETF.com counters by being completely free.
What readers say
ETF.com
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GuruFocus
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Key differences at a glance
- Mobile app
- GuruFocus
- Free trial
- GuruFocus7 days
- Broader coverage
- GuruFocus49 vs 15 categories
- API access
- GuruFocus
- Broker sync
- GuruFocus
- Global coverage
- GuruFocus
What ETF.com does best
- Screen US-listed ETFs by data fields and save customized screens with an account.
- Comparison tools for ETFs side by side across costs, performance, portfolio composition, factor exposure, and ESG metrics.
- The Fund Flow Tracker to monitor ETF inflows and outflows by ticker and time period.
- Search ETF holdings by stock ticker to see which funds hold a company.
- ETF Pulse to spot funds with notable flow and performance activity.
What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free | Free • From $549/yr |
Free tier | Yes | Yes |
Free trial | — | 7 days |
Plan limits | — | 57 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +55 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | No | Yes |
Broker sync | No | Yes |
Integrations | — | GuruFocus Data API, GuruFocus MCP Server +3 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Pro Retail +9 more |
Categories covered | 15 | 49 |
Regions | North America | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | 4 signals: Latency: End of Day, Granularity: EOD +2 more | 5 signals: Latency: End of Day, Granularity: EOD +3 more |
Data partners | — | 5 partners: QuoteMedia, Morningstar +3 more |
Capabilities | Universe builder | 9 signals: Custom formulas, Ranking backtests +7 more |
Security | — | Status page and Encryption in transit |
| Try it | Visit ETF.com | Visit GuruFocus |
Standout features
The best features of ETF.com and GuruFocus.ShowHide
Standout features
What ETF.com does best
- Screen US-listed ETFs by data fields and save customized screens with an account.
- Comparison tools for ETFs side by side across costs, performance, portfolio composition, factor exposure, and ESG metrics.
- The Fund Flow Tracker to monitor ETF inflows and outflows by ticker and time period.
- Search ETF holdings by stock ticker to see which funds hold a company.
- ETF Pulse to spot funds with notable flow and performance activity.
What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
All details
Every attribute we track for ETF.com and GuruFocus.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFs | StocksETFsBondsMutual FundsOptionsFundsOther |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more |
Regions | North America | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Countries: USIdentifiers: Ticker | Identifiers: Ticker and CIK |
| Data | ||
Data freshness | End of Day | End of Day |
Data granularity | EOD | EOD |
Pricing sources | Not specified | ExchangeVendorModel |
Data partners | Not specified | QuoteMediaMorningstarRefinitivFREDSEC / local regulators |
| Access & integrations | ||
API protocols | Not specified | REST |
API auth & delivery | Not specified | Auth: APIKeySDKs: Python and GoDocs |
Import methods | Not specified | CSVBrokerOAuthManual |
Integrations | Not specified | GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade |
Export formats | Not specified | CSVExcelJSON |
| Plans & trust | ||
Security & compliance | Not specified | Status pageEncryption in transit |
Capability signals | Universe builder | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more |
Vendor & support | ETF.comCountry: USSupport: Email | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum |
Curation ratings | Methodology 3/5Reliability 4/5UX 4/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | Free“Free (Account)” | Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more |
| Entry paid plan | — | $549/yr≈ $45.75/mo“Premium”billing: Annual only · region price: $549/year for USA, Asia, or Europe; $369/year for several other regions · +7 more |
| Tier 2 | — | $200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more |
| Tier 3 | — | $2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more |
| Tier 4 | — | Subscription“Premium Plus”billing: Annual only · public price: Current rendered pricing could not establish the Premium Plus amount · +4 more |
| Tier 5 | — | Subscription“Professional”billing: Annual only · public price: Current rendered pricing could not establish the Professional amount · +1 more |
| Top plan | — | $100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more |
| Custom / enterprise | — | Contact sales“Custom API / Enterprise Package” |
| Free trial | — | 7 days |
Alternatives
Free alternatives
Questions we keep getting
What's the difference between ETF.com and GuruFocus?
ETF.com leans toward ETF screeners, ETF comparison, and ETF analysis, while GuruFocus puts more weight on stock ideas, screeners, and ETF screeners. They overlap in 13 categories, so for most people it comes down to workflow preference and price.
How much do ETF.com and GuruFocus cost?
Good news: both ETF.com and GuruFocus have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use ETF.com or GuruFocus on my phone?
GuruFocus lists a dedicated mobile app, so it travels better. ETF.com doesn't list a dedicated mobile app; its documented access is web.
Does ETF.com or GuruFocus have an API?
GuruFocus has an API for programmatic access and custom integrations. ETF.com doesn't, so you're working through its interface.
Should I choose ETF.com or GuruFocus?
It depends on what you're after. Pick ETF.com if ETF factors and money flow matter to you; go with GuruFocus if you'd rather have stock ideas and screeners. And if you only need the basics both share, let price decide.
What asset classes do ETF.com and GuruFocus cover?
Both cover ETFs. GuruFocus adds stocks, bonds, and mutual funds on top.
Which covers international markets: ETF.com or GuruFocus?
GuruFocus has documented international coverage (North America, Europe, APAC, LatAm, and more), so it's the safer bet if you hold non-US stocks. ETF.com is more region-specific, mainly North America.
Can I export data from ETF.com and GuruFocus?
GuruFocus exports to CSV and Excel. ETF.com is stingier about getting data out.
Can ETF.com or GuruFocus connect to my broker?
GuruFocus syncs with brokers automatically. With ETF.com, you're entering holdings by hand or importing files.
Which has a better stock screener: ETF.com or GuruFocus?
Both ETF.com and GuruFocus include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with ETF.com or GuruFocus?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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