VOL. XCIV, NO. 247

★ BEST INVESTING TOOLS COMPARISON ★

NO ADVICE

Monday, March 2, 2026

Tool Comparison

GuruFocus vs Magic Formula Investing comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

GuruFocus logo

GuruFocus

gurufocus.com

PricingFree, Subscription
PlatformsWeb, Mobile, Desktop, API
Editor's pickHands-on review
Magic Formula Investing logo

Magic Formula Investing

magicformulainvesting.com

PricingFree
PlatformsWeb
Top 50 Investing ToolsThe global ranking of the best investing tools, ranked by community votes.

At a glance

Platforms
GuruFocusWeb, Mobile, Desktop, API
Magic Formula InvestingWeb
Categories
GuruFocus46
Magic Formula Investing2
Pricing details

Tool

GuruFocus

$41.58/mo

Starting price

Free tierYes
Free trial7 days

Plans & pricing

FreeFree
Premium (Annual, USA)$499/yr
Premium (Monthly, USA)$69/mo
PremiumPlus (Annual, USA)$1348/yr
PremiumPlus (Monthly, USA)$169/mo
Professional (Annual, USA)$2398/yr
Professional (Monthly, USA)$299/mo
GuruAPI Data LicensingContact sales

Tool

Magic Formula Investing

Starting price

Free tierYes
Free trial

Plans & pricing

FreeFree
Category leaders
ScreenersGuruFocus
Stock IdeasGuruFocus
PortfolioGuruFocus
BacktestingGuruFocus
NewsGuruFocus
AlertsGuruFocus
DividendsGuruFocus
FinancialsGuruFocus
Insider DataGuruFocus
TranscriptsGuruFocus
Browse the #1 tool in 90+ categories

Vote sentiment comparison

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Platform details

AttributeGuruFocusMagic Formula Investing
Asset types
StocksETFsMutual FundsOptionsFunds
Stocks
Experience
BeginnerIntermediateAdvanced
BeginnerIntermediateAdvanced
Regions
North AmericaEuropeAPACLatAmMiddle EastAfrica
North America
Data freshness
End of Day
End of Day
API access
REST
Not specified
Export formats
ExcelImagePDFJSON
Not specified

Coverage overlap

Frequently Asked Questions

What's the difference between GuruFocus and Magic Formula Investing?

GuruFocus focuses on Screeners, Stock Ideas, and Stock Comparison while Magic Formula Investing specializes in Screeners, and Stock Ideas. They overlap in 2 categories, so choose based on your preferred workflow and pricing.

How much do GuruFocus and Magic Formula Investing cost?

Good news—both GuruFocus and Magic Formula Investing offer free plans. You can try each platform without commitment and only pay when you need premium features.

Can I use GuruFocus or Magic Formula Investing on my phone?

GuruFocus has a mobile app so you can check your research on the go. Magic Formula Investing is web-only, so you'll need a browser to access it from mobile devices.

Does GuruFocus or Magic Formula Investing have an API?

GuruFocus provides API access for programmatic data retrieval and custom integrations. Magic Formula Investing doesn't currently offer an API, so you'll need to use their web interface.

Should I choose GuruFocus or Magic Formula Investing?

Choose GuruFocus if you need Global value-investing research platform covering ~100,000 stocks in ~100 markets plus 8,000+ institutional investors and 15,000+ mutual funds holdings, designed to provide historical financial and valuation data for long-term investors., and All-in-One Screener offers 500+ fundamental, valuation, profitability, growth, dividend, guru and insider filters, supports custom filters/formulas and screening by regions, countries, exchanges and user portfolios.. Go with Magic Formula Investing if Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50)., and Universe restricted to U.S.-listed equities, excluding financial and utility companies. better fits how you invest.

What asset classes do GuruFocus and Magic Formula Investing cover?

Both cover Stocks. GuruFocus also includes ETFs, Mutual Funds, Options, and Funds.

Can I export data from GuruFocus and Magic Formula Investing?

GuruFocus supports data exports to Excel, Image, PDF, and JSON. Magic Formula Investing has more limited export options.

Which has a better stock screener—GuruFocus or Magic Formula Investing?

Both GuruFocus and Magic Formula Investing include stock screeners. Try each to see which filtering options and interface you prefer.

Can I track my portfolio with GuruFocus or Magic Formula Investing?

GuruFocus offers portfolio tracking features. Magic Formula Investing is more focused on research and analysis.

Keep Exploring

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.