VOL. XCIV, NO. 247

★ BEST INVESTING TOOLS COMPARISON ★

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Tuesday, January 6, 2026

Tool Comparison

GuruFocus vs Magic Formula Investing comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

GuruFocus logo

GuruFocus

gurufocus.com

PricingFree, Subscription
PlatformsWeb, Mobile, Desktop, API
Editor's pickHands-on review
Magic Formula Investing logo

Magic Formula Investing

magicformulainvesting.com

PricingFree
PlatformsWeb

Comparison highlights

  • Tool score: the chart below shows community vote sentiment over the last 8 weeks. Use it as a signal, not a verdict.
  • Overlap: both cover Screeners, and Stock Ideas.
  • Coverage tilt: GuruFocus has 44 categories you won't get in Magic Formula Investing; Magic Formula Investing has 0 unique categories.
  • Pricing: GuruFocus is Free, Subscription; Magic Formula Investing is Free.

Category leaders

  • Screeners: GuruFocus leads (+2 vs +1 net votes for Magic Formula Investing).
  • Portfolio: GuruFocus leads (+2 vs 0 net votes for Magic Formula Investing).
  • News: GuruFocus leads (+3 vs 0 net votes for Magic Formula Investing).
  • Data Visualizations: GuruFocus is tagged for this workflow; Magic Formula Investing has no category votes yet.

Vote sentiment comparison

Cumulative positive vote share. Loading fresh totals...

GuruFocusMagic Formula Investing

Side-by-side metrics

AttributeGuruFocusMagic Formula Investing
Asset types

Supported asset classes and universes

Stocks, ETFs, Mutual Funds, Options, Funds

Stocks

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, Mobile, Desktop, API

Web

Pricing

High-level pricing models

Free, Subscription

Free

Tested

Verified by hands-on testing inside Find My Moat

Yes

Not yet

Editor pick

Featured inside curated shortlists

Highlighted

Standard listing

Coverage overlap

Frequently Asked Questions

Which workflows do GuruFocus and Magic Formula Investing both support?

Both platforms cover Screeners, and Stock Ideas workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do GuruFocus and Magic Formula Investing require subscriptions?

Both GuruFocus and Magic Formula Investing keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

GuruFocus ships a dedicated mobile experience, while Magic Formula Investing focuses on web or desktop access.

What unique strengths set the two platforms apart?

GuruFocus differentiates itself with Global value-investing research platform covering ~100,000 stocks in ~100 markets plus 8,000+ institutional investors and 15,000+ mutual funds holdings, designed to provide historical financial and valuation data for long-term investors., All-in-One Screener offers 500+ fundamental, valuation, profitability, growth, dividend, guru and insider filters, supports custom filters/formulas and screening by regions, countries, exchanges and user portfolios., and Stock pages combine up to 30-year financial statements, valuation ratios, proprietary GF Score (quality, value, growth, momentum and GF value), dividend data, ownership, operating/segment metrics, filings, transcripts, PDF reports and downloadable charts/tables., whereas Magic Formula Investing stands out for Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50)., Universe restricted to U.S.-listed equities, excluding financial and utility companies., and Ranks companies on two factors: high earnings yield (low P/E) and high return on capital, with minor accounting adjustments..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.