VOL. XCIV, NO. 247
★ BEST INVESTING TOOLS COMPARISON ★
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Wednesday, June 3, 2026
Tool Comparison · Wednesday, June 3, 2026
GuruFocus vs Magic Formula Investing
GuruFocus vs Magic Formula Investing: which investing tool fits your workflow? Compare pricing, features, platforms, and verdict in seconds.
GuruFocus
gurufocus.com
Best for etf screeners, and top analysts
- Pricing
- Free • From $549/yr
- Platforms
- Web, Mobile, API, Other
Magic Formula Investing
magicformulainvesting.com
Best for screeners, and stock ideas
- Pricing
- Free
- Platforms
- Web
Outbound links may include affiliate or sponsor codes.
Comparison snapshot
Who should choose which?
Choose
GuruFocus if…
- You build with APIs or automate workflows
- You need a mobile app for on-the-go research
- You’re a long-term or value-focused investor
- You need global value-investing research platform with historical financial and valuation data, screeners, charts, comparisons, institutional-investor trading histories, executive trading histories, market valuation data, economic indicators, and industry indicators.
Choose
Magic Formula Investing if…
- You need straightforward screener with only two inputs: minimum market cap (usd, millions) and number of results (30 or 50).
- You need universe restricted to u.s.-listed equities, excluding financial and utility companies.
- You need ranks companies on two factors: high earnings yield (low p/e) and high return on capital, with minor accounting adjustments.
- You need update cadence: price data refreshed daily around 8:00 am et on trading days; financial data updated quarterly.
Consider alternatives if…
- You want broader category coverage in one tool.
- Neither pricing tier fits your budget.
Side-by-side feature breakdown
| Attribute | GuruFocus | Magic Formula Investing |
|---|---|---|
Asset types | StocksETFsBondsMutual FundsOptionsFundsOther | Stocks |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North America |
Data freshness | End of Day | End of Day |
API access | REST | Not specified |
Export formats | CSVExcelJSON | Not specified |
Seen enough? Open either tool and try it now.
Pricing breakdown
Tool
GuruFocus
$45.75/mo
Starting price
Plans & pricing
Tool
Magic Formula Investing
—
Starting price
Plans & pricing
Coverage overlap
Categories covered by GuruFocus only.
Categories covered by Magic Formula Investing only.
No unique categories.
Community category leaders
Vote sentiment comparison
Loading sentiment chart...
Still deciding? Get hands-on with both — most plans offer a free tier or trial.
Frequently Asked Questions
What's the difference between GuruFocus and Magic Formula Investing?
GuruFocus focuses on Stock Ideas, Screeners, and ETF Screeners while Magic Formula Investing specializes in Screeners, and Stock Ideas. They overlap in 2 categories, so choose based on your preferred workflow and pricing.
How much do GuruFocus and Magic Formula Investing cost?
Good news—both GuruFocus and Magic Formula Investing offer free plans. You can try each platform without commitment and only pay when you need premium features.
Can I use GuruFocus or Magic Formula Investing on my phone?
GuruFocus has a mobile app so you can check your research on the go. Magic Formula Investing is web-only, so you'll need a browser to access it from mobile devices.
Does GuruFocus or Magic Formula Investing have an API?
GuruFocus provides API access for programmatic data retrieval and custom integrations. Magic Formula Investing doesn't currently offer an API, so you'll need to use their web interface.
Should I choose GuruFocus or Magic Formula Investing?
Choose GuruFocus if you need Global value-investing research platform with historical financial and valuation data, screeners, charts, comparisons, institutional-investor trading histories, executive trading histories, market valuation data, economic indicators, and industry indicators., and Large global coverage footprint: GuruFocus says it serves more than 1 million users worldwide, covers 100,000 stocks in 100 markets, tracks 8,000+ institutional investors’ trading histories, and tracks 15,000+ mutual fund holdings; API documentation separately describes 60,000+ companies across 9 regions.. Go with Magic Formula Investing if Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50)., and Universe restricted to U.S.-listed equities, excluding financial and utility companies. better fits how you invest.
What asset classes do GuruFocus and Magic Formula Investing cover?
Both cover Stocks. GuruFocus also includes ETFs, Bonds, Mutual Funds, Options, Funds, and Other.
Can I export data from GuruFocus and Magic Formula Investing?
GuruFocus supports data exports to CSV, Excel, and JSON. Magic Formula Investing has more limited export options.
Can GuruFocus or Magic Formula Investing connect to my broker?
GuruFocus connects with brokers for portfolio syncing. Magic Formula Investing requires manual portfolio entry or data import.
Which has a better stock screener—GuruFocus or Magic Formula Investing?
Both GuruFocus and Magic Formula Investing include stock screeners. Try each to see which filtering options and interface you prefer.
Can I track my portfolio with GuruFocus or Magic Formula Investing?
GuruFocus offers portfolio tracking features. Magic Formula Investing is more focused on research and analysis.
Other tools you might like
These profiles share overlapping coverage with both sides of this matchup.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.