BEST INVESTING TOOLS COMPARISON

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Checked September 24, 2026

Tool Comparison

GuruFocus vs The Motley Fool

GuruFocus

TestedMost versatile pick
Review & pricing
Paid from
$45.75/mo
Free plan
Yes
Platforms
Web, Mobile, API

Best if

  • You want an API so you can script or automate things
  • You want screeners, ETF screeners, and top analysts.
  • You're a long-term investor who cares more about fundamentals than headlines
Paid from
$16.58/mo
Free plan
Yes
Platforms
Web, Mobile

Best if

  • You want the cheaper way in: plans start at $16.58/mo instead of $45.75/mo
Most versatile pick

Start here

GuruFocus logo

GuruFocus

gurufocus.comTested

Free • From $549/yr · Web · Mobile · API

  • You want an API so you can script or automate things
  • You want screeners, ETF screeners, and top analysts.
  • You're a long-term investor who cares more about fundamentals than headlines

Pick The Motley Fool instead if

The Motley Fool logo

The Motley Fool

fool.com

Free • From $199/yr · Web · Mobile

  • You want the cheaper way in: plans start at $16.58/mo instead of $45.75/mo

Skip both if: Neither one clicks with how you research; there are strong third options.

See alternatives

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Not set on either one? See the top 50 tools, ranked by user votes, or the deals page for big discounts on popular tools.

Our take

The bottom line

GuruFocus and The Motley Fool cover a lot of the same ground (8 shared categories, including stock ideas, portfolio, and watchlist), so for the basics you won't go far wrong with either. GuruFocus simply does more: 49 categories to The Motley Fool's 8, including screeners, ETF screeners, and top analysts. The Motley Fool counters by starting cheaper at $16.58/mo.

What readers say

GuruFocus

No votes yet. Cast the first one.

The Motley Fool

No votes yet. Cast the first one.

Key differences at a glance

Cheaper paid plan
The Motley Fool$16.58/mo vs $45.75/mo
Free trial
GuruFocus7 days
Broader coverage
GuruFocus49 vs 8 categories
API access
GuruFocus
Broker sync
GuruFocus
Asset coverage
GuruFocusAdds bonds and mutual funds
See the full side-by-side table
GuruFocus logo

What GuruFocus does best

  1. Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
  2. The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
  3. ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
  4. Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
  5. Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
The Motley Fool logo

What The Motley Fool does best

  1. Reading access to free investing articles, market news, educational content, podcasts, and market snapshots on Fool.com.
  2. Stock Advisor for two new stock recommendations per month at $199/year for the annual plan.
  3. Upgrade to Epic for broader access including Rule Breakers, Dividend Investor, Hidden Gems, FoolIQ/GamePlan, AI-powered tools, and 7 monthly recommendations.
  4. Epic Plus for more recommendation volume, including 8+ monthly stock recommendations and daily Moneyball recommendations.
  5. Fool Portfolios and Fool One for real-money portfolio access, specialized research and events.

Side by side

Pricing & plans
Starting price
Free • From $549/yr
Free • From $199/yr
Free tier
Yes
Yes
Free trial
7 days
—
Platforms & access
Web app
Yes
Yes
Mobile app
Yes
Yes
API access
Yes
No
Broker sync
Yes
No
Integrations
GuruFocus Data API, GuruFocus MCP Server +3 more
—
Coverage & data
Asset types
StocksETFsBondsMutual FundsOptionsFundsOther
StocksETFs
Target audience
Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more
Not specified
Data freshness
End of Day
Not specified
Data granularity
EOD
Not specified
Export formats
CSVExcelJSON
Not specified

Pricing comparison

Tier
The Motley FoolCheaper start
Free plan
Free
Free
Entry paid plan
$549/yr≈ $45.75/mo“Premium”
$199/yr≈ $16.58/mo“Stock Advisor annual”
Tier 2
$200/mo“Data API Builder”
$499/yr≈ $41.58/mo“Epic annual”
Tier 3
$2000/mo“Data API Commercial”
$1999/yr≈ $166.58/mo“Epic Plus annual”
Tier 4
Subscription“Premium Plus”
$3999/yr≈ $333.25/mo“Fool Portfolios annual”
Tier 5
Subscription“Professional”
$13999/yr≈ $1166.58/mo“Fool One”
Top plan
$100 per unit“Data API Pay As You Go”
—
Custom / enterprise
Contact sales“Custom API / Enterprise Package”
—
Free trial
7 days
—

See for yourself

Side by side

Price, platforms, data, and market coverage.
Show
Side-by-side comparison of GuruFocus and The Motley Fool
Attribute
GuruFocus logo
GuruFocus
The Motley Fool logo
The Motley Fool
Pricing & plans
Starting price
Free • From $549/yrFree • From $199/yr
Free tier
YesYes
Free trial
7 days—
Plan limits
57 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +55 more—
Platforms & access
Web app
YesYes
Mobile app
YesYes
API access
YesNo
Broker sync
YesNo
Integrations
GuruFocus Data API, GuruFocus MCP Server +3 more—
Audience & fit
Experience level
Beginner, Intermediate, AdvancedBeginner, Intermediate, Advanced
Best for
Retail Traders, Pro Retail +9 more—
Categories covered
498
Regions
North America, Europe, APAC, LatAm, Middle East, Africa—
Data & capabilities
Data quality
5 signals: Latency: End of Day, Granularity: EOD +3 more—
Data partners
5 partners: QuoteMedia, Morningstar +3 more—
Capabilities
9 signals: Custom formulas, Ranking backtests +7 more—
Security
Status page and Encryption in transit—
Try itVisit GuruFocusVisit The Motley Fool

Standout features

The best features of GuruFocus and The Motley Fool.
Show
GuruFocus logo

What GuruFocus does best

  1. Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
  2. The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
  3. ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
  4. Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
  5. Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
The Motley Fool logo

What The Motley Fool does best

  1. Reading access to free investing articles, market news, educational content, podcasts, and market snapshots on Fool.com.
  2. Stock Advisor for two new stock recommendations per month at $199/year for the annual plan.
  3. Upgrade to Epic for broader access including Rule Breakers, Dividend Investor, Hidden Gems, FoolIQ/GamePlan, AI-powered tools, and 7 monthly recommendations.
  4. Epic Plus for more recommendation volume, including 8+ monthly stock recommendations and daily Moneyball recommendations.
  5. Fool Portfolios and Fool One for real-money portfolio access, specialized research and events.

All details

Every attribute we track for GuruFocus and The Motley Fool.
Show
Attribute
GuruFocus logo
GuruFocus
The Motley Fool logo
The Motley Fool
Coverage & fit
Asset types
StocksETFsBondsMutual FundsOptionsFundsOther
StocksETFs
Experience
BeginnerIntermediateAdvanced
BeginnerIntermediateAdvanced
Target audience
Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more
Not specified
Regions
North AmericaEuropeAPACLatAmMiddle EastAfrica
Not specified
Coverage details
Identifiers: Ticker and CIK
Identifiers: Ticker
Data
Data freshness
End of Day
Not specified
Data granularity
EOD
Not specified
Pricing sources
ExchangeVendorModel
Not specified
Data partners
QuoteMediaMorningstarRefinitivFREDSEC / local regulators
Not specified
Access & integrations
API protocols
REST
Not specified
API auth & delivery
Auth: APIKeySDKs: Python and GoDocs
Not specified
Import methods
CSVBrokerOAuthManual
Manual
Integrations
GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade
Not specified
Export formats
CSVExcelJSON
Not specified
Plans & trust
Security & compliance
Status pageEncryption in transit
Not specified
Capability signals
Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more
Not specified
Vendor & support
GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum
The Motley Fool, LLCCountry: USFounded 1993Support: Phone
Curation ratings
Not specified
Methodology 3/5Reliability 4/5UX 4/5

Green tags are exclusive to that tool in this comparison.

Pricing

Plans, billing, free trials, and monthly prices.
Show
Plan-by-plan pricing comparison of GuruFocus and The Motley Fool
Tier
GuruFocus logo
GuruFocus
The Motley Fool logo
The Motley FoolCheaper start
Free plan
Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more
Free
Entry paid plan
$549/yr≈ $45.75/mo“Premium”billing: Annual only · region price: $549/year for USA, Asia, or Europe; $369/year for several other regions · +7 more
$199/yr≈ $16.58/mo“Stock Advisor annual”
Tier 2
$200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more
$499/yr≈ $41.58/mo“Epic annual”
Tier 3
$2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more
$1999/yr≈ $166.58/mo“Epic Plus annual”
Tier 4
Subscription“Premium Plus”billing: Annual only · public price: Current rendered pricing could not establish the Premium Plus amount · +4 more
$3999/yr≈ $333.25/mo“Fool Portfolios annual”
Tier 5
Subscription“Professional”billing: Annual only · public price: Current rendered pricing could not establish the Professional amount · +1 more
$13999/yr≈ $1166.58/mo“Fool One”
Top plan
$100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more
—
Custom / enterprise
Contact sales“Custom API / Enterprise Package”
—
Free trial7 days—

Questions we keep getting

What's the difference between GuruFocus and The Motley Fool?

GuruFocus leans toward stock ideas, screeners, and ETF screeners, while The Motley Fool puts more weight on stock ideas, portfolio, and watchlist. They overlap in 8 categories, so for most people it comes down to workflow preference and price.

How much do GuruFocus and The Motley Fool cost?

Good news: both GuruFocus and The Motley Fool have free plans, so you can run them side by side and only pay if you hit a wall.

Does GuruFocus or The Motley Fool have an API?

GuruFocus has an API for programmatic access and custom integrations. The Motley Fool doesn't, so you're working through its interface.

Should I choose GuruFocus or The Motley Fool?

It depends on what you're after. Pick GuruFocus if screeners and ETF screeners matter to you; go with The Motley Fool if you prefer its overall approach. And if you only need the basics both share, let price decide.

What asset classes do GuruFocus and The Motley Fool cover?

Both cover stocks and ETFs. GuruFocus also handles bonds, mutual funds, and options.

Can I export data from GuruFocus and The Motley Fool?

GuruFocus exports to CSV and Excel. The Motley Fool is stingier about getting data out.

Can GuruFocus or The Motley Fool connect to my broker?

GuruFocus syncs with brokers automatically. With The Motley Fool, you're entering holdings by hand or importing files.

Which has a better stock screener: GuruFocus or The Motley Fool?

GuruFocus has a stock screener for surfacing ideas; The Motley Fool doesn't, and focuses its energy elsewhere.

Can I track my portfolio with GuruFocus or The Motley Fool?

Yes, both do portfolio tracking: holdings, performance, and allocation in one place.

Feedback

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.