VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Wednesday, November 19, 2025

Tool Comparison

Magic Formula Investing vs StockAlert.pro comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

StockAlert.pro includes Alerts, Calendar, Dividends, Data Visualizations, Watchlist, APIs & SDKs, Webhooks, Data APIs, Playbooks & Case Studies, and Blogs categories that Magic Formula Investing omits.

In depth comparison

Magic Formula Investing

magicformulainvesting.com

Free stock screener based on Joel Greenblatt’s Magic Formula strategy. Covers only U.S.-listed equities, excluding financials and utilities. Users choose a minimum market cap and get either 30 or 50 ranked results. Prices are updated daily on trading mornings, and fundamentals refresh quarterly. Free registration is required.

Platforms

Web

Pricing

Free

Quick highlights

Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50).
Universe restricted to U.S.-listed equities, excluding financial and utility companies.
Ranks companies on two factors: high earnings yield (low P/E) and high return on capital, with minor accounting adjustments.
Update cadence: price data refreshed daily around 8:00 AM ET on trading days; financial data updated quarterly.
Underlying data source is S&P Compustat. Official guidance suggests focusing on larger caps for less volatility and holding at least 20 stocks.

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StockAlert.pro

stockalert.pro

Alert‑first platform for stocks & ETFs with 21 configurable alert types (price/technical/volume/fundamental/dividends/time), a daily AI watchlist assistant, and an API with webhooks/SDKs. Free tier supports up to 50 alerts; Premium adds unlimited alerts and SMS. Coverage spans major U.S./European exchanges; market data may be up to ~15‑min delayed per terms.

Platforms

WebAPI

Pricing

FreeSubscription

Quick highlights

21 alert types across price, technical (MA crosses, RSI), volume, fundamentals (P/E & forward P/E), dividends (ex‑date/payment), and time‑based reminders.
Minute‑by‑minute monitoring during regular, pre‑market, and after‑hours sessions; notifications within seconds when conditions are met.
AI analysis that generates long‑form equity write‑ups and suggests 2–5 ‘smart alerts’ you can one‑click activate.
Intelligent watchlist that runs daily AI screens on tracked symbols and refreshes alert signals automatically.
Stocks & ETFs database plus a free ‘Undervalued (P/E)’ screener and a Dividend Calendar.

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Where they differ

StockAlert.pro

Distinct strengths include:

Alerts Calendar Dividends Data Visualizations Watchlist APIs & SDKs Webhooks Data APIs

21 alert types across price, technical (MA crosses, RSI), volume, fundamentals (P/E & forward P/E), dividends (ex‑date/payment), and time‑based reminders.
Minute‑by‑minute monitoring during regular, pre‑market, and after‑hours sessions; notifications within seconds when conditions are met.
AI analysis that generates long‑form equity write‑ups and suggests 2–5 ‘smart alerts’ you can one‑click activate.
Intelligent watchlist that runs daily AI screens on tracked symbols and refreshes alert signals automatically.

Feature-by-feature breakdown

Attribute	Magic Formula Investing	StockAlert.pro
Categories Which research workflows each platform targets	Shared: Screeners, Stock Ideas	Shared: Screeners, Stock Ideas Unique: Alerts, Calendar, Dividends, Data Visualizations, Watchlist, APIs & SDKs, Webhooks, Data APIs, Playbooks & Case Studies, Blogs
Asset types Supported asset classes and universes	Stocks	Stocks, ETFs
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web	Web, API
Pricing High-level pricing models	Free	Free, Subscription
Key features Core capabilities called out by each vendor	Unique Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50). Universe restricted to U.S.-listed equities, excluding financial and utility companies. Ranks companies on two factors: high earnings yield (low P/E) and high return on capital, with minor accounting adjustments. Update cadence: price data refreshed daily around 8:00 AM ET on trading days; financial data updated quarterly. Underlying data source is S&P Compustat. Official guidance suggests focusing on larger caps for less volatility and holding at least 20 stocks. Suggested rules: equal-dollar weighting, annual holding period (sell losses just before 1 year, gains just after 1 year) to optimize after-tax results.	Unique 21 alert types across price, technical (MA crosses, RSI), volume, fundamentals (P/E & forward P/E), dividends (ex‑date/payment), and time‑based reminders. Minute‑by‑minute monitoring during regular, pre‑market, and after‑hours sessions; notifications within seconds when conditions are met. AI analysis that generates long‑form equity write‑ups and suggests 2–5 ‘smart alerts’ you can one‑click activate. Intelligent watchlist that runs daily AI screens on tracked symbols and refreshes alert signals automatically. Stocks & ETFs database plus a free ‘Undervalued (P/E)’ screener and a Dividend Calendar. Developer API: REST + real‑time webhooks, API key auth, official SDKs (TS/JS, Python), Slack app, and n8n node; published endpoints for alerts, watchlists, and webhooks.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do Magic Formula Investing and StockAlert.pro both support?

Both platforms cover Screeners, and Stock Ideas workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Magic Formula Investing and StockAlert.pro require subscriptions?

Both Magic Formula Investing and StockAlert.pro keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Magic Formula Investing and StockAlert.pro?

Both Magic Formula Investing and StockAlert.pro prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Magic Formula Investing differentiates itself with Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50)., Universe restricted to U.S.-listed equities, excluding financial and utility companies., and Ranks companies on two factors: high earnings yield (low P/E) and high return on capital, with minor accounting adjustments., whereas StockAlert.pro stands out for 21 alert types across price, technical (MA crosses, RSI), volume, fundamentals (P/E & forward P/E), dividends (ex‑date/payment), and time‑based reminders., Minute‑by‑minute monitoring during regular, pre‑market, and after‑hours sessions; notifications within seconds when conditions are met., and AI analysis that generates long‑form equity write‑ups and suggests 2–5 ‘smart alerts’ you can one‑click activate..

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