VOL. XCIV, NO. 247
★ BEST INVESTING TOOLS COMPARISON ★
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Wednesday, June 3, 2026
Tool Comparison · Wednesday, June 3, 2026
Magic Formula Investing vs StockAlert Pro
Magic Formula Investing vs StockAlert Pro: which investing tool fits your workflow? Compare pricing, features, platforms, and verdict in seconds.
Magic Formula Investing
magicformulainvesting.com
Best for screeners, and stock ideas
- Pricing
- Free
- Platforms
- Web
StockAlert Pro
stockalert.pro
Best for alerts, and calendar
- Pricing
- Free • Paid plans available
- Platforms
- Web, API
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Comparison snapshot
Who should choose which?
Choose
Magic Formula Investing if…
- You need straightforward screener with only two inputs: minimum market cap (usd, millions) and number of results (30 or 50).
- You need universe restricted to u.s.-listed equities, excluding financial and utility companies.
- You need ranks companies on two factors: high earnings yield (low p/e) and high return on capital, with minor accounting adjustments.
- You need update cadence: price data refreshed daily around 8:00 am et on trading days; financial data updated quarterly.
Choose
StockAlert Pro if…
- You build with APIs or automate workflows
- You need 22 alert types across price, technical (ma crosses, rsi), volume, fundamentals (p/e, forward p/e, earnings, insider activity), dividends (ex-date/payment), and time-based reminders.
- You need minute‑by‑minute monitoring during regular, pre‑market, and after‑hours sessions; notifications within seconds when conditions are met.
- You need ai analysis that generates long‑form equity write‑ups and suggests 2–5 ‘smart alerts’ you can one‑click activate.
Consider alternatives if…
- You want broader category coverage in one tool.
- Neither pricing tier fits your budget.
Side-by-side feature breakdown
| Attribute | Magic Formula Investing | StockAlert Pro |
|---|---|---|
Asset types | Stocks | StocksETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Regions | North America | North AmericaEurope |
Data freshness | End of Day | 15-min DelayedEnd of Day |
API access | Not specified | REST |
Export formats | Not specified | JSON |
Seen enough? Open either tool and try it now.
Pricing breakdown
Tool
Magic Formula Investing
—
Starting price
Plans & pricing
Tool
StockAlert Pro
$12.49/mo
Starting price
Plans & pricing
Coverage overlap
Categories covered by Magic Formula Investing only.
No unique categories.
Categories covered by StockAlert Pro only.
Community category leaders
Vote sentiment comparison
Loading sentiment chart...
Still deciding? Get hands-on with both — most plans offer a free tier or trial.
Frequently Asked Questions
What's the difference between Magic Formula Investing and StockAlert Pro?
Magic Formula Investing focuses on Screeners, and Stock Ideas while StockAlert Pro specializes in Alerts, Calendar, and Dividends. They overlap in 2 categories, so choose based on your preferred workflow and pricing.
How much do Magic Formula Investing and StockAlert Pro cost?
Good news—both Magic Formula Investing and StockAlert Pro offer free plans. You can try each platform without commitment and only pay when you need premium features.
Does Magic Formula Investing or StockAlert Pro have an API?
StockAlert Pro provides API access for programmatic data retrieval and custom integrations. Magic Formula Investing doesn't currently offer an API, so you'll need to use their web interface.
Should I choose Magic Formula Investing or StockAlert Pro?
Choose Magic Formula Investing if you need Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50)., and Universe restricted to U.S.-listed equities, excluding financial and utility companies.. Go with StockAlert Pro if 22 alert types across price, technical (MA crosses, RSI), volume, fundamentals (P/E, forward P/E, earnings, insider activity), dividends (ex-date/payment), and time-based reminders., and Minute‑by‑minute monitoring during regular, pre‑market, and after‑hours sessions; notifications within seconds when conditions are met. better fits how you invest.
What asset classes do Magic Formula Investing and StockAlert Pro cover?
Both cover Stocks. StockAlert Pro adds coverage for ETFs.
Which has a better stock screener—Magic Formula Investing or StockAlert Pro?
Both Magic Formula Investing and StockAlert Pro include stock screeners. Try each to see which filtering options and interface you prefer.
Other tools you might like
These profiles share overlapping coverage with both sides of this matchup.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.