★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool comparison edition
Tool Comparison
ETF Insider vs GuruFocus
Pick ETF Insider if
ETF Insider
Best for factor exposure and risk metrics
Free • From $14/mo · Web · API · 100% positive (1 vote)
- Delayed quotes won't cut it; you need real-time data
- You want the cheaper way in: plans start at $14/mo instead of $45.75/mo
- You care about factor exposure, risk metrics, and ETF overlap, things GuruFocus doesn't offer
Pick GuruFocus if
GuruFocus
Best for stock ideas and top analysts
Free • From $549/yr · Web · Mobile · API · 21% positive (14 votes)
- You do a lot of your research from your phone
- You care about stock ideas, top analysts, and stock comparison, things ETF Insider doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
The verdict
The bottom line
ETF Insider and GuruFocus cover a lot of the same ground (8 shared categories, including ETF screeners, screeners, and data visualizations), so for the basics you won't go far wrong with either. GuruFocus simply does more: 48 categories to ETF Insider's 11, including stock ideas, top analysts, and stock comparison, plus a mobile app. ETF Insider counters by starting cheaper at $14/mo.
Key differences at a glance
- Mobile app
- GuruFocus
- Cheaper paid plan
- ETF Insider$14/mo vs $45.75/mo
- Free trial
- GuruFocus7 days
- Broader coverage
- GuruFocus48 vs 11 categories
- Real-time data
- ETF Insider
- Broker sync
- GuruFocus
Comparison snapshot
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $14/mo | Free • From $549/yr |
Free tier | Yes | Yes |
Free trial | — | 7 days |
Plan limits | 5 limits: Free: saved portfolios: 4, Free: holdings depth: Limited full holdings data +3 more | 41 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +39 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | Yes | Yes |
Broker sync | No | Yes |
Integrations | — | GuruFocus Data API, GuruFocus MCP Server +3 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +3 more | Retail Traders, Pro Retail +9 more |
Categories covered | 11 | 48 |
Regions | North America | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | Latency: Real-time | 5 signals: Latency: End of Day, Granularity: EOD +3 more |
Data partners | SEC EDGAR and Issuer Websites | 5 partners: QuoteMedia, Morningstar +3 more |
Capabilities | 3 signals: Factor exposure, Portfolio factor exposure +1 more | 8 signals: Custom formulas, Ranking backtests +6 more |
Security | — | Status page and Encryption in transit |
| Try it | Visit ETF Insider | Visit GuruFocus |
Standout features
What ETF Insider does best
- Visualize ETF, mutual fund, and stock portfolios through a network-style look-through view of underlying holdings.
- Analyze ETF overlap, fund overlap, sector concentration, geography exposure, market-cap exposure, and single-name concentration risk.
- Use portfolio tabs for performance, diversification, asset correlations, beta, fund overlap, and holdings breakdown.
- Screen ETFs and mutual funds by asset class, geography, theme, provider, sector, performance, and related fund information.
- Compare portfolio risk and efficiency with standard deviation, beta, diversification labels, Sharpe-ratio views, and efficient-frontier style charts.
What GuruFocus does best
- Research global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- Use the All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency.
- Use GF Score to compare stocks through a 0-100 framework built around financial strength, profitability, growth, valuation, and momentum.
- Use GF Value to frame fair value from historical multiples, past returns, and analyst estimates, then classify stocks by valuation range.
Data & access details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFsMutual FundsStocks | StocksETFsBondsMutual FundsOptionsFundsOther |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailInstitutional InvestorsLong-term InvestorsIndex/Passive Investors | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more |
Regions | North America | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Countries: USIdentifiers: Ticker | Identifiers: Ticker and CIK |
| Data | ||
Data freshness | Real-time | End of Day |
Data granularity | Not specified | EOD |
Pricing sources | Not specified | ExchangeVendorModel |
Data partners | SEC EDGARIssuer Websites | QuoteMediaMorningstarRefinitivFREDSEC / local regulators |
| Access & integrations | ||
API protocols | Not specified | REST |
API auth & delivery | Not specified | Auth: APIKeySDKs: Python and GoDocs |
Import methods | CSVManual | CSVBrokerOAuthManual |
Integrations | Not specified | GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade |
Export formats | ImagePDFExcel | CSVExcelJSON |
| Plans & trust | ||
Security & compliance | Not specified | Status pageEncryption in transit |
Capability signals | Factor exposurePortfolio factor exposureCorrelation | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesAI summaries: Transcripts |
Vendor & support | ETF InsiderCountry: IsraelFounded 2022Support: Email | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum |
Green tags are exclusive to that tool in this comparison.
Pricing breakdown
$14/mo
Lower starting price
Plans & pricing
- saved portfolios: 4
- holdings depth: Limited full holdings data
- saved portfolios: Unlimited
- holdings depth: Unlimited full holdings data
- +1 more
$549/yr
Starting price
Plans & pricing
- portfolio limit: Up to 3 portfolios with 25 stocks each for free members
- data api requests: 100/month included in the Free API package
- +1 more
- billing: Annual only
- data api requests: 200/month included with Premium membership
- +2 more
- billing: Annual only
- data api requests: 500/month included with Premium Plus membership
- +2 more
- billing: Annual only
- data api requests: 2,000/month included with Professional membership
- requests: 100/month
- billing: Billed annually
- monthly request limit: No limit
- +10 more
- billing: Billed annually
- monthly request limit: No limit
- +1 more
- initial top up: $100 credit
- company profile: $0.10/request
- +10 more
Coverage overlap
Shared categories
8Where the two tools cover the same ground.
ETF Insider strengths
3What you only get with ETF Insider.
GuruFocus strengths
40What you only get with GuruFocus.
Community category leaders
Vote sentiment comparison
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Frequently Asked Questions
What's the difference between ETF Insider and GuruFocus?
ETF Insider leans toward ETF screeners, screeners, and data visualizations, while GuruFocus puts more weight on stock ideas, screeners, and ETF screeners. They overlap in 8 categories, so for most people it comes down to workflow preference and price.
How much do ETF Insider and GuruFocus cost?
Good news: both ETF Insider and GuruFocus have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use ETF Insider or GuruFocus on my phone?
GuruFocus lists a dedicated mobile app, so it travels better. ETF Insider doesn't list a dedicated mobile app; its documented access is web and API.
Do ETF Insider and GuruFocus have APIs?
Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.
Should I choose ETF Insider or GuruFocus?
It depends on what you're after. Pick ETF Insider if factor exposure and risk metrics matter to you; go with GuruFocus if you'd rather have stock ideas and top analysts. And if you only need the basics both share, let price decide.
What asset classes do ETF Insider and GuruFocus cover?
Both cover ETFs, mutual funds, and stocks. GuruFocus adds bonds, options, and funds on top.
Does ETF Insider or GuruFocus have real-time data?
ETF Insider offers real-time data, which matters if you trade actively. GuruFocus runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Which covers international markets: ETF Insider or GuruFocus?
GuruFocus has documented international coverage (North America, Europe, APAC, LatAm, and more), so it's the safer bet if you hold non-US stocks. ETF Insider is more region-specific, mainly North America.
Can I export data from ETF Insider and GuruFocus?
Yes, both export to spreadsheets (Excel), which is handy if you like running your own numbers.
Can ETF Insider or GuruFocus connect to my broker?
GuruFocus syncs with brokers automatically. With ETF Insider, you're entering holdings by hand or importing files.
Are ETF Insider and GuruFocus good for long-term investing?
Yes, both are aimed squarely at long-term investors. Compare their coverage, workflow, and price before assuming they solve the same long-term research job.
Which has a better stock screener: ETF Insider or GuruFocus?
Both ETF Insider and GuruFocus include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with ETF Insider or GuruFocus?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.