★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool comparison edition
Tool Comparison
GuruFocus vs MarketXLS
Pick GuruFocus if
GuruFocus
Free • From $549/yr · Web · Mobile · API
- You'd rather start free and only pay if you outgrow it
- You want the cheaper way in: plans start at $45.75/mo instead of $70/mo
- You do a lot of your research from your phone
Pick MarketXLS if
MarketXLS
From $70/mo · Desktop · Web
- Delayed quotes won't cut it; you need real-time data
- You care about options p&l, monte carlo, and risk metrics, things GuruFocus doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
GuruFocus and MarketXLS cover a lot of the same ground (11 shared categories, including screeners, correlation, and portfolio), so for the basics you won't go far wrong with either. GuruFocus simply does more: 49 categories to MarketXLS's 16, including stock ideas, ETF screeners, and top analysts, plus a mobile app. MarketXLS counters by keeping things simpler.
What readers say
GuruFocus
Vote once to reveal the community verdict.
MarketXLS
Vote once to reveal the community verdict.
Key differences at a glance
- Free plan
- GuruFocus
- Cheaper paid plan
- GuruFocus$45.75/mo vs $70/mo
- Free trial
- GuruFocus7 days
- Broader coverage
- GuruFocus49 vs 16 categories
- Mobile app
- GuruFocus
- Desktop app
- MarketXLS
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $549/yr | From $70/mo |
Free tier | Yes | No |
Free trial | 7 days | — |
Plan limits | 49 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +47 more | 3 limits: Standard: annual price usd: 850, Advanced: annual price usd: 1,500 +1 more |
| Platforms & access | ||
Web app | Yes | Yes |
Desktop app | No | Yes |
Mobile app | Yes | No |
API access | Yes | No |
Broker sync | Yes | No |
Integrations | GuruFocus Data API, GuruFocus MCP Server +3 more | Interactive Brokers, Thinkorswim +10 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +9 more | — |
Categories covered | 49 | 16 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC |
| Data & capabilities | ||
Data quality | 5 signals: Latency: End of Day, Granularity: EOD +3 more | 4 signals: Latency: Real-time, 15-min Delayed, and End of Day, Granularity: Minute and EOD +2 more |
Data partners | 5 partners: QuoteMedia, Morningstar +3 more | — |
Capabilities | 9 signals: Custom formulas, Ranking backtests +7 more | 5 signals: Factors: Value, Quality, and Momentum, Multi-leg options +3 more |
Security | Status page and Encryption in transit | Status page |
| Try it | Visit GuruFocus | Visit MarketXLS |
Where each one shines
What GuruFocus and MarketXLS each do best.ShowHide
Where each one shines
What GuruFocus and MarketXLS each do best.What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
What MarketXLS does best
- MarketXLS in Excel for Windows, Mac, and Excel Online, with 1,000+ spreadsheet functions for market data and analytics.
- Access to quotes, fundamentals, historical statements, ETF data, options data, mutual-fund data, crypto pairs, FRED economic series, and selected technical data into workbooks.
- Real-time streaming quotes on Advanced and Business plans for covered U.S. and Canadian stocks, ETFs, and options.
- Standard defaults to 15-minute delayed stock, ETF, and crypto data, with EOD options, mutual-fund, and economic data.
- Analysis of options with chains, Greeks, implied-volatility tools, order-flow functions, strategy P&L templates, and symbology conversion.
Every detail we compared
Every tracked attribute for GuruFocus and MarketXLS, side by side.ShowHide
Every detail we compared
Every tracked attribute for GuruFocus and MarketXLS, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsBondsMutual FundsOptionsFundsOther | StocksETFsOptionsMutual FundsCurrenciesFuturesCryptos |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more | Not specified |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPAC |
Coverage details | Identifiers: Ticker and CIK | Countries: US and CA5 exchangesIdentifiers: Ticker and CUSIP |
| Data | ||
Data freshness | End of Day | Real-time15-min DelayedEnd of Day |
Data granularity | EOD | MinuteEOD |
Pricing sources | ExchangeVendorModel | Not specified |
Data partners | QuoteMediaMorningstarRefinitivFREDSEC / local regulators | Not specified |
| Access & integrations | ||
API protocols | REST | Not specified |
API auth & delivery | Auth: APIKeySDKs: Python and GoDocs | Not specified |
Import methods | CSVBrokerOAuthManual | Not specified |
Integrations | GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade | Interactive BrokersThinkorswimTradierOrionCharles Schwab (OpenView Gateway)QuoteMediaIEX CloudNasdaq+4 more |
Export formats | CSVExcelJSON | ExcelCSV |
| Plans & trust | ||
Security & compliance | Status pageEncryption in transit | Status page |
Capability signals | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more | Factors: Value, Quality, and MomentumMulti-leg optionsGreeksMonte CarloCorrelation |
Vendor & support | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum | MarketXLS LimitedCountry: IrelandFounded 2016Support: Email and Phone |
Curation ratings | Not specified | Methodology 3/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more | — |
| Entry paid plan | $549/yr≈ $45.75/mo“Premium”billing: Annual only · data api requests: 200/month included with Premium membership · +2 more | $70/mo“Standard”annual price usd: 850 |
| Tier 2 | $1398/yr≈ $116.50/mo“Premium Plus”billing: Annual only · data api requests: 500/month included with Premium Plus membership · +2 more | $125/mo“Advanced”annual price usd: 1,500 |
| Tier 3 | $200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more | $200/mo“Business”annual price usd: 2,400 |
| Tier 4 | $2448/yr≈ $204/mo“Professional”billing: Annual only · data api requests: 2,000/month included with Professional membership | — |
| Tier 5 | $2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more | — |
| Top plan | $100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more | — |
| Custom / enterprise | Contact sales“Custom API / Enterprise Package” | — |
| Free trial | 7 days | — |
Questions we keep getting
What's the difference between GuruFocus and MarketXLS?
GuruFocus leans toward stock ideas, screeners, and ETF screeners, while MarketXLS puts more weight on sheets / excel add-ins, broker connectors, and screeners. They overlap in 11 categories, so for most people it comes down to workflow preference and price.
Is GuruFocus or MarketXLS free to use?
GuruFocus has a free tier, so you can get started without paying anything. MarketXLS is paid-only. If budget matters, start with GuruFocus and see how far it takes you before opening your wallet.
Can I use GuruFocus or MarketXLS on my phone?
GuruFocus lists a dedicated mobile app, so it travels better. MarketXLS doesn't list a dedicated mobile app; its documented access is desktop and web.
Does GuruFocus or MarketXLS have an API?
GuruFocus has an API for programmatic access and custom integrations. MarketXLS doesn't, so you're working through its interface.
Should I choose GuruFocus or MarketXLS?
It depends on what you're after. Pick GuruFocus if stock ideas and ETF screeners matter to you; go with MarketXLS if you'd rather have options p&l and monte carlo. And if you only need the basics both share, let price decide.
What asset classes do GuruFocus and MarketXLS cover?
Both cover stocks, ETFs, mutual funds, and options. GuruFocus also handles bonds, funds, and other. MarketXLS adds currencies, futures, and cryptos on top.
Does GuruFocus or MarketXLS have real-time data?
MarketXLS offers real-time data, which matters if you trade actively. GuruFocus runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Can I export data from GuruFocus and MarketXLS?
Yes, both export to spreadsheets (CSV and Excel), which is handy if you like running your own numbers.
Can GuruFocus or MarketXLS connect to my broker?
GuruFocus syncs with brokers automatically. With MarketXLS, you're entering holdings by hand or importing files.
Which has a better stock screener: GuruFocus or MarketXLS?
Both GuruFocus and MarketXLS include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with GuruFocus or MarketXLS?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.