★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool comparison edition
Tool Comparison
GuruFocus vs Simply Wall St
Start here
GuruFocus
Free • From $549/yr · Web · Mobile · API
- You want an API so you can script or automate things
- You care about ETF screeners, top analysts, and stock comparison, things Simply Wall St doesn't offer
Pick Simply Wall St instead if
Simply Wall St
Free • Paid plans available · Web · Mobile
- You care about management performance and management compensation, things GuruFocus doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
GuruFocus and Simply Wall St cover a lot of the same ground (17 shared categories, including stock ideas, screeners, and data visualizations), so for the basics you won't go far wrong with either. GuruFocus simply does more: 48 categories to Simply Wall St's 19, including ETF screeners, top analysts, and stock comparison. Simply Wall St counters by being completely free.
What readers say
GuruFocus
Vote once to reveal the community verdict.
Simply Wall St
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Key differences at a glance
- Asset coverage
- GuruFocusAdds bonds and mutual funds
- Free trial
- GuruFocus7 days
- Broader coverage
- GuruFocus48 vs 19 categories
- API access
- GuruFocus
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $549/yr | Free • Paid plans available |
Free tier | Yes | Yes |
Free trial | 7 days | — |
Plan limits | 47 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +45 more | 13 limits: Free: company reports per month: 5, Free: portfolios: 1 +11 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | Yes |
API access | Yes | No |
Broker sync | Yes | Yes |
Integrations | GuruFocus Data API, GuruFocus MCP Server +3 more | Plaid, SnapTrade +6 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +9 more | Retail Traders, Long-term Investors +3 more |
Categories covered | 48 | 19 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, Africa |
| Data & capabilities | ||
Data quality | 5 signals: Latency: End of Day, Granularity: EOD +3 more | 5 signals: Latency: End of Day, Granularity: EOD +3 more |
Data partners | 5 partners: QuoteMedia, Morningstar +3 more | S&P Global Market Intelligence |
Capabilities | 8 signals: Custom formulas, Ranking backtests +6 more | 6 signals: Universe builder, Broker sync +4 more |
Security | Status page and Encryption in transit | Encryption in transit |
| Try it | Visit GuruFocus | Visit Simply Wall St |
Where each one shines
What GuruFocus and Simply Wall St each do best.ShowHide
Where each one shines
What GuruFocus and Simply Wall St each do best.What GuruFocus does best
- Research global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- Use the All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency.
- Use GF Score to compare stocks through a 0-100 framework built around financial strength, profitability, growth, valuation, and momentum.
- Use GF Value to frame fair value from historical multiples, past returns, and analyst estimates, then classify stocks by valuation range.
What Simply Wall St does best
- Research global stocks through visual company reports that summarize valuation, future growth, past performance, financial health, and dividends.
- Use the Snowflake report format to move from a high-level visual score into detailed sections, methodology notes, financials, risks, and supporting data.
- Find ideas through curated themes such as undervalued companies, dividend stocks, insider buying, sectors, industries, and thematic lists.
- Use the stock screener to filter by market, industry, value, growth, income, risk, and other fundamental metrics, with saved screeners and alerts on paid plans.
- Track portfolios with visual dashboards, portfolio Snowflake views, performance versus market, diversification, sector and region exposure, and holding-level fundamentals.
Every detail we compared
Every tracked attribute for GuruFocus and Simply Wall St, side by side.ShowHide
Every detail we compared
Every tracked attribute for GuruFocus and Simply Wall St, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsBondsMutual FundsOptionsFundsOther | StocksETFsFunds |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more | Retail TradersLong-term InvestorsValue InvestorsGrowth InvestorsDividend Investors |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACAfrica |
Coverage details | Identifiers: Ticker and CIK | Identifiers: Ticker |
| Data | ||
Data freshness | End of Day | End of Day |
Data granularity | EOD | EOD |
Pricing sources | ExchangeVendorModel | Vendor |
Data partners | QuoteMediaMorningstarRefinitivFREDSEC / local regulators | S&P Global Market Intelligence |
| Access & integrations | ||
API protocols | REST | Not specified |
API auth & delivery | Auth: APIKeySDKs: Python and GoDocs | Not specified |
Import methods | CSVBrokerOAuthManual | BrokerOAuthCSVManual |
Integrations | GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade | PlaidSnapTradeRobinhoodFidelityInteractive BrokersCharles SchwabE*TRADEVanguard |
Export formats | CSVExcelJSON | ExcelPDF |
| Plans & trust | ||
Security & compliance | Status pageEncryption in transit | Encryption in transit |
Capability signals | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesAI summaries: Transcripts | Universe builderBroker syncPortfolio attributionTax lotsMulti-currencyCost basis: FIFO |
Vendor & support | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum | Simply Wall Street Pty LtdCountry: AustraliaFounded 2014Support: Email |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more | Freecompany reports per month: 5 · portfolios: 1 · +3 more |
| Entry paid plan | $549/yr≈ $45.75/mo“Premium”billing: Annual only · data api requests: 200/month included with Premium membership · +2 more | Subscription“Premium”company reports per month: 30 · portfolios: 3 · +2 more |
| Tier 2 | $1398/yr≈ $116.50/mo“Plus / Premium Plus”billing: Annual only · data api requests: 500/month included with Premium Plus membership · +2 more | Subscription“Unlimited”company reports per month: Unlimited · portfolios: 5 · +2 more |
| Tier 3 | $200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +10 more | — |
| Tier 4 | $2448/yr≈ $204/mo“Pro / Professional”billing: Annual only · data api requests: 2,000/month included with Professional membership | — |
| Tier 5 | $2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more | — |
| Top plan | $100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more | — |
| Custom / enterprise | Contact sales“Custom API / Enterprise Package” | — |
| Free trial | 7 days | — |
Questions we keep getting
What's the difference between GuruFocus and Simply Wall St?
GuruFocus leans toward stock ideas, screeners, and ETF screeners, while Simply Wall St puts more weight on stock ideas, screeners, and data visualizations. They overlap in 17 categories, so for most people it comes down to workflow preference and price.
How much do GuruFocus and Simply Wall St cost?
Good news: both GuruFocus and Simply Wall St have free plans, so you can run them side by side and only pay if you hit a wall.
Does GuruFocus or Simply Wall St have an API?
GuruFocus has an API for programmatic access and custom integrations. Simply Wall St doesn't, so you're working through its interface.
Should I choose GuruFocus or Simply Wall St?
It depends on what you're after. Pick GuruFocus if ETF screeners and top analysts matter to you; go with Simply Wall St if you'd rather have management performance and management compensation. And if you only need the basics both share, let price decide.
What asset classes do GuruFocus and Simply Wall St cover?
Both cover stocks, ETFs, and funds. GuruFocus also handles bonds, mutual funds, and options.
Can I export data from GuruFocus and Simply Wall St?
Yes, both export to spreadsheets (Excel), which is handy if you like running your own numbers.
Can GuruFocus or Simply Wall St connect to my broker?
Yes, both connect to brokers, so your portfolio syncs automatically instead of you keying in every trade.
Are GuruFocus and Simply Wall St good for long-term investing?
Yes, both are aimed squarely at long-term investors. Compare their coverage, workflow, and price before assuming they solve the same long-term research job.
Which has a better stock screener: GuruFocus or Simply Wall St?
Both GuruFocus and Simply Wall St include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with GuruFocus or Simply Wall St?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.