BEST INVESTING TOOLS COMPARISON

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Checked September 24, 2026

Tool Comparison

GuruFocus vs Simply Wall St

GuruFocus

TestedMost versatile pick
Review & pricing
Paid from
$45.75/mo
Free plan
Yes
Platforms
Web, Mobile, API

Best if

  • You want an API so you can script or automate things
  • You want ETF screeners, top analysts, and stock comparison.
Paid from
$10.95/mo
Free plan
Yes
Platforms
Web, Mobile

Best if

  • You want the cheaper way in: plans start at $10.95/mo instead of $45.75/mo
  • You want management performance and management compensation.
Most versatile pick

Start here

GuruFocus logo

GuruFocus

gurufocus.comTested

Free • From $549/yr · Web · Mobile · API

  • You want an API so you can script or automate things
  • You want ETF screeners, top analysts, and stock comparison.

Pick Simply Wall St instead if

Simply Wall St logo

Simply Wall St

simplywall.stTested

Free • From $131.40/yr · Web · Mobile

  • You want the cheaper way in: plans start at $10.95/mo instead of $45.75/mo
  • You want management performance and management compensation.

Skip both if: Neither one clicks with how you research; there are strong third options.

See alternatives

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Not set on either one? See the top 50 tools, ranked by user votes, or the deals page for big discounts on popular tools.

Our take

The bottom line

GuruFocus and Simply Wall St cover a lot of the same ground (17 shared categories, including stock ideas, screeners, and data visualizations), so for the basics you won't go far wrong with either. GuruFocus simply does more: 49 categories to Simply Wall St's 19, including ETF screeners, top analysts, and stock comparison. Simply Wall St counters by starting cheaper at $10.95/mo.

What readers say

GuruFocus

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Simply Wall St

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Key differences at a glance

Cheaper paid plan
Simply Wall St$10.95/mo vs $45.75/mo
Broader coverage
GuruFocus49 vs 19 categories
API access
GuruFocus
Asset coverage
GuruFocusAdds bonds and mutual funds
Free plan
Both
See the full side-by-side table
GuruFocus logo

What GuruFocus does best

  1. Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
  2. The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
  3. ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
  4. Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
  5. Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
Simply Wall St logo

What Simply Wall St does best

  1. Visual reports cover valuation, future growth, past performance, financial health, and dividends for stocks in more than 90 markets.
  2. Snowflake reports link a five-part visual score to detailed sections, financials, risks, methodology, and source data.
  3. Curated lists cover undervalued companies, dividend stocks, insider buying, sectors, industries, and investment themes.
  4. The screener filters by market, industry, value, growth, income, risk, and other fundamental measures.
  5. Portfolio dashboards show market-relative performance, diversification, sector and region exposure, and holding fundamentals.

Side by side

Pricing & plans
Starting price
Free • From $549/yr
Free • From $131.40/yr
Free tier
Yes
Yes
Free trial
7 days
7 days
Platforms & access
Web app
Yes
Yes
Mobile app
Yes
Yes
API access
Yes
No
Broker sync
Yes
Yes
Integrations
GuruFocus Data API, GuruFocus MCP Server +3 more
Plaid, SnapTrade +6 more
Coverage & data
Asset types
StocksETFsBondsMutual FundsOptionsFundsOther
StocksETFs
Target audience
Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more
Retail TradersLong-term InvestorsValue InvestorsGrowth InvestorsDividend Investors
Data freshness
End of Day
End of Day
Data granularity
EOD
EOD
Export formats
CSVExcelJSON
ExcelPDF

Pricing comparison

Tier
Simply Wall StCheaper start
Free plan
Free
Free
Entry paid plan
$549/yr≈ $45.75/mo“Premium”
$131.40/yr≈ $10.95/mo“Premium”
Tier 2
$200/mo“Data API Builder”
$258/yr≈ $21.50/mo“Unlimited”
Tier 3
$2000/mo“Data API Commercial”
—
Tier 4
Subscription“Premium Plus”
—
Tier 5
Subscription“Professional”
—
Top plan
$100 per unit“Data API Pay As You Go”
—
Custom / enterprise
Contact sales“Custom API / Enterprise Package”
—
Free trial
7 days
7 days

See for yourself

Side by side

Price, platforms, data, and market coverage.
Show
Side-by-side comparison of GuruFocus and Simply Wall St
Attribute
GuruFocus logo
GuruFocus
Simply Wall St logo
Simply Wall St
Pricing & plans
Starting price
Free • From $549/yrFree • From $131.40/yr
Free tier
YesYes
Free trial
7 days7 days
Plan limits
57 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +55 more9 limits: Free: company reports per month: 5, Free: portfolios: 1 +7 more
Platforms & access
Web app
YesYes
Mobile app
YesYes
API access
YesNo
Broker sync
YesYes
Integrations
GuruFocus Data API, GuruFocus MCP Server +3 morePlaid, SnapTrade +6 more
Audience & fit
Experience level
Beginner, Intermediate, AdvancedBeginner, Intermediate, Advanced
Best for
Retail Traders, Pro Retail +9 moreRetail Traders, Long-term Investors +3 more
Categories covered
4919
Regions
North America, Europe, APAC, LatAm, Middle East, AfricaNorth America, Europe, APAC, Africa
Data & capabilities
Data quality
5 signals: Latency: End of Day, Granularity: EOD +3 more5 signals: Latency: End of Day, Granularity: EOD +3 more
Data partners
5 partners: QuoteMedia, Morningstar +3 moreS&P Global Market Intelligence
Capabilities
9 signals: Custom formulas, Ranking backtests +7 more6 signals: Universe builder, Broker sync +4 more
Security
Status page and Encryption in transitEncryption at rest and Encryption in transit
Try itVisit GuruFocusVisit Simply Wall St

Standout features

The best features of GuruFocus and Simply Wall St.
Show
GuruFocus logo

What GuruFocus does best

  1. Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
  2. The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
  3. ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
  4. Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
  5. Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
Simply Wall St logo

What Simply Wall St does best

  1. Visual reports cover valuation, future growth, past performance, financial health, and dividends for stocks in more than 90 markets.
  2. Snowflake reports link a five-part visual score to detailed sections, financials, risks, methodology, and source data.
  3. Curated lists cover undervalued companies, dividend stocks, insider buying, sectors, industries, and investment themes.
  4. The screener filters by market, industry, value, growth, income, risk, and other fundamental measures.
  5. Portfolio dashboards show market-relative performance, diversification, sector and region exposure, and holding fundamentals.

All details

Every attribute we track for GuruFocus and Simply Wall St.
Show
Attribute
GuruFocus logo
GuruFocus
Simply Wall St logo
Simply Wall St
Coverage & fit
Asset types
StocksETFsBondsMutual FundsOptionsFundsOther
StocksETFs
Experience
BeginnerIntermediateAdvanced
BeginnerIntermediateAdvanced
Target audience
Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more
Retail TradersLong-term InvestorsValue InvestorsGrowth InvestorsDividend Investors
Regions
North AmericaEuropeAPACLatAmMiddle EastAfrica
North AmericaEuropeAPACAfrica
Coverage details
Identifiers: Ticker and CIK
Identifiers: Ticker
Data
Data freshness
End of Day
End of Day
Data granularity
EOD
EOD
Pricing sources
ExchangeVendorModel
Vendor
Data partners
QuoteMediaMorningstarRefinitivFREDSEC / local regulators
S&P Global Market Intelligence
Access & integrations
API protocols
REST
Not specified
API auth & delivery
Auth: APIKeySDKs: Python and GoDocs
Not specified
Import methods
CSVBrokerOAuthManual
BrokerOAuthCSVManual
Integrations
GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade
PlaidSnapTradeRobinhoodFidelityInteractive BrokersCharles SchwabE*TRADEVanguard
Export formats
CSVExcelJSON
ExcelPDF
Plans & trust
Security & compliance
Status pageEncryption in transit
Encryption at restEncryption in transit
Capability signals
Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more
Universe builderBroker syncPortfolio attributionTax lotsMulti-currencyCost basis: FIFO
Vendor & support
GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum
Simply Wall Street Pty LtdCountry: AustraliaFounded 2014Support: Email

Green tags are exclusive to that tool in this comparison.

Pricing

Plans, billing, free trials, and monthly prices.
Show
Plan-by-plan pricing comparison of GuruFocus and Simply Wall St
Tier
GuruFocus logo
GuruFocus
Simply Wall St logo
Simply Wall StCheaper start
Free plan
Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more
Freecompany reports per month: 5 · portfolios: 1 · +1 more
Entry paid plan
$549/yr≈ $45.75/mo“Premium”billing: Annual only · region price: $549/year for USA, Asia, or Europe; $369/year for several other regions · +7 more
$131.40/yr≈ $10.95/mo“Premium”company reports per month: 30 · portfolios: 3 · +1 more
Tier 2
$200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more
$258/yr≈ $21.50/mo“Unlimited”company reports per month: Unlimited · portfolios: Unlimited · +1 more
Tier 3
$2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more
—
Tier 4
Subscription“Premium Plus”billing: Annual only · public price: Current rendered pricing could not establish the Premium Plus amount · +4 more
—
Tier 5
Subscription“Professional”billing: Annual only · public price: Current rendered pricing could not establish the Professional amount · +1 more
—
Top plan
$100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more
—
Custom / enterprise
Contact sales“Custom API / Enterprise Package”
—
Free trial7 days7 days

Questions we keep getting

What's the difference between GuruFocus and Simply Wall St?

GuruFocus leans toward stock ideas, screeners, and ETF screeners, while Simply Wall St puts more weight on stock ideas, screeners, and data visualizations. They overlap in 17 categories, so for most people it comes down to workflow preference and price.

How much do GuruFocus and Simply Wall St cost?

Good news: both GuruFocus and Simply Wall St have free plans, so you can run them side by side and only pay if you hit a wall.

Does GuruFocus or Simply Wall St have an API?

GuruFocus has an API for programmatic access and custom integrations. Simply Wall St doesn't, so you're working through its interface.

Should I choose GuruFocus or Simply Wall St?

It depends on what you're after. Pick GuruFocus if ETF screeners and top analysts matter to you; go with Simply Wall St if you'd rather have management performance and management compensation. And if you only need the basics both share, let price decide.

What asset classes do GuruFocus and Simply Wall St cover?

Both cover stocks and ETFs. GuruFocus also handles bonds, mutual funds, and options.

Can I export data from GuruFocus and Simply Wall St?

Yes, both export to spreadsheets (Excel), which is handy if you like running your own numbers.

Can GuruFocus or Simply Wall St connect to my broker?

Yes, both connect to brokers, so your portfolio syncs automatically instead of you keying in every trade.

Are GuruFocus and Simply Wall St good for long-term investing?

Yes, both are aimed squarely at long-term investors. Compare their coverage, workflow, and price before assuming they solve the same long-term research job.

Which has a better stock screener: GuruFocus or Simply Wall St?

Both GuruFocus and Simply Wall St include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.

Can I track my portfolio with GuruFocus or Simply Wall St?

Yes, both do portfolio tracking: holdings, performance, and allocation in one place.

Feedback

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.