★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool details checked August 23, 2026
Tool Comparison
GuruFocus vs Simply Wall St
Start here
GuruFocus
Free • From $549/yr · Web · Mobile · API
- You want an API so you can script or automate things
- You care about ETF screeners, top analysts, and stock comparison, things Simply Wall St doesn't offer
Pick Simply Wall St instead if
Simply Wall St
Free • From $120/yr · Web · Mobile
- You want the cheaper way in: plans start at $10/mo instead of $45.75/mo
- You care about management performance and management compensation, things GuruFocus doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
GuruFocus and Simply Wall St cover a lot of the same ground (17 shared categories, including stock ideas, screeners, and data visualizations), so for the basics you won't go far wrong with either. GuruFocus simply does more: 49 categories to Simply Wall St's 19, including ETF screeners, top analysts, and stock comparison. Simply Wall St counters by starting cheaper at $10/mo.
What readers say
GuruFocus
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Simply Wall St
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Key differences at a glance
- Cheaper paid plan
- Simply Wall St$10/mo vs $45.75/mo
- Broader coverage
- GuruFocus49 vs 19 categories
- API access
- GuruFocus
- Asset coverage
- GuruFocusAdds bonds and mutual funds
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $549/yr | Free • From $120/yr |
Free tier | Yes | Yes |
Free trial | 7 days | 7 days |
Plan limits | 49 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +47 more | 15 limits: Free: company reports per month: 5, Free: portfolios: 1 +13 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | Yes |
API access | Yes | No |
Broker sync | Yes | Yes |
Integrations | GuruFocus Data API, GuruFocus MCP Server +3 more | Plaid, SnapTrade +6 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +9 more | Retail Traders, Long-term Investors +3 more |
Categories covered | 49 | 19 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, Africa |
| Data & capabilities | ||
Data quality | 5 signals: Latency: End of Day, Granularity: EOD +3 more | 5 signals: Latency: End of Day, Granularity: EOD +3 more |
Data partners | 5 partners: QuoteMedia, Morningstar +3 more | S&P Global Market Intelligence |
Capabilities | 9 signals: Custom formulas, Ranking backtests +7 more | 6 signals: Universe builder, Broker sync +4 more |
Security | Status page and Encryption in transit | Encryption at rest and Encryption in transit |
| Try it | Visit GuruFocus | Visit Simply Wall St |
Where each one shines
What GuruFocus and Simply Wall St each do best.ShowHide
Where each one shines
What GuruFocus and Simply Wall St each do best.What GuruFocus does best
- Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
- The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
- ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
- Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
- Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
What Simply Wall St does best
- Visual reports cover valuation, future growth, past performance, financial health, and dividends for stocks in more than 90 markets.
- Snowflake reports link a five-part visual score to detailed sections, financials, risks, methodology, and source data.
- Curated lists cover undervalued companies, dividend stocks, insider buying, sectors, industries, and investment themes.
- The screener filters by market, industry, value, growth, income, risk, and other fundamental measures.
- Portfolio dashboards show market-relative performance, diversification, sector and region exposure, and holding fundamentals.
Every detail we compared
Every tracked attribute for GuruFocus and Simply Wall St, side by side.ShowHide
Every detail we compared
Every tracked attribute for GuruFocus and Simply Wall St, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsBondsMutual FundsOptionsFundsOther | StocksETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more | Retail TradersLong-term InvestorsValue InvestorsGrowth InvestorsDividend Investors |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACAfrica |
Coverage details | Identifiers: Ticker and CIK | Identifiers: Ticker |
| Data | ||
Data freshness | End of Day | End of Day |
Data granularity | EOD | EOD |
Pricing sources | ExchangeVendorModel | Vendor |
Data partners | QuoteMediaMorningstarRefinitivFREDSEC / local regulators | S&P Global Market Intelligence |
| Access & integrations | ||
API protocols | REST | Not specified |
API auth & delivery | Auth: APIKeySDKs: Python and GoDocs | Not specified |
Import methods | CSVBrokerOAuthManual | BrokerOAuthCSVManual |
Integrations | GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade | PlaidSnapTradeRobinhoodFidelityInteractive BrokersCharles SchwabE*TRADEVanguard |
Export formats | CSVExcelJSON | ExcelPDF |
| Plans & trust | ||
Security & compliance | Status pageEncryption in transit | Encryption at restEncryption in transit |
Capability signals | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more | Universe builderBroker syncPortfolio attributionTax lotsMulti-currencyCost basis: FIFO |
Vendor & support | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum | Simply Wall Street Pty LtdCountry: AustraliaFounded 2014Support: Email |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more | Freecompany reports per month: 5 · portfolios: 1 · +3 more |
| Entry paid plan | $549/yr≈ $45.75/mo“Premium”billing: Annual only · data api requests: 200/month included with Premium membership · +2 more | $120/yr≈ $10/mo“Premium”company reports per month: 30 · portfolios: 3 · +3 more |
| Tier 2 | $1398/yr≈ $116.50/mo“Premium Plus”billing: Annual only · data api requests: 500/month included with Premium Plus membership · +2 more | $240/yr≈ $20/mo“Unlimited”company reports per month: Unlimited · portfolios: Unlimited · +3 more |
| Tier 3 | $200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more | — |
| Tier 4 | $2448/yr≈ $204/mo“Professional”billing: Annual only · data api requests: 2,000/month included with Professional membership | — |
| Tier 5 | $2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more | — |
| Top plan | $100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more | — |
| Custom / enterprise | Contact sales“Custom API / Enterprise Package” | — |
| Free trial | 7 days | 7 days |
Questions we keep getting
What's the difference between GuruFocus and Simply Wall St?
GuruFocus leans toward stock ideas, screeners, and ETF screeners, while Simply Wall St puts more weight on stock ideas, screeners, and data visualizations. They overlap in 17 categories, so for most people it comes down to workflow preference and price.
How much do GuruFocus and Simply Wall St cost?
Good news: both GuruFocus and Simply Wall St have free plans, so you can run them side by side and only pay if you hit a wall.
Does GuruFocus or Simply Wall St have an API?
GuruFocus has an API for programmatic access and custom integrations. Simply Wall St doesn't, so you're working through its interface.
Should I choose GuruFocus or Simply Wall St?
It depends on what you're after. Pick GuruFocus if ETF screeners and top analysts matter to you; go with Simply Wall St if you'd rather have management performance and management compensation. And if you only need the basics both share, let price decide.
What asset classes do GuruFocus and Simply Wall St cover?
Both cover stocks and ETFs. GuruFocus also handles bonds, mutual funds, and options.
Can I export data from GuruFocus and Simply Wall St?
Yes, both export to spreadsheets (Excel), which is handy if you like running your own numbers.
Can GuruFocus or Simply Wall St connect to my broker?
Yes, both connect to brokers, so your portfolio syncs automatically instead of you keying in every trade.
Are GuruFocus and Simply Wall St good for long-term investing?
Yes, both are aimed squarely at long-term investors. Compare their coverage, workflow, and price before assuming they solve the same long-term research job.
Which has a better stock screener: GuruFocus or Simply Wall St?
Both GuruFocus and Simply Wall St include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with GuruFocus or Simply Wall St?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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